Sprout Social

MARCH 7, 2024

Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: Marketing Hub Professional: $800/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Hubspot

JULY 31, 2018

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S. What Facebook Found. Source: Facebook.

Facebook 47

Facebook Campaigns Paper Paid Search Agency 47

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

ClearVoice

SEPTEMBER 13, 2021

According to MailChimp’s Benchmark Report 2021 for Freelancers, a survey of more than 2,000 respondents, 70 percent of freelancers said the top way they won new business was from referrals and networking. Provide samples of your work. Try to get more referrals from your current network. Leverage your personal network.

Ideal Customer Profiles 96

Ideal Customer Profiles Business High Quality Lead Peer-to-peer 96

ClearVoice

NOVEMBER 7, 2019

Or used this social networking site as a source of leads? She heard — and thus applied — for the opportunity after seeing a call for writers on Twitter. Stay active within the community. When was the last time you tweeted? Here, she was responsible for all customer-facing content, from newsletters to web copy and more.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Ranking 76

Conductor

DECEMBER 21, 2021

Ulta’s virtual try-on GLAMLab —which allows shoppers to sample makeup options—saw a seven-fold increase in engagement during the COVID-19 pandemic. Social commerce. In their quest to make the online shopping experience as friction-free as possible, brands are embracing social commerce like never before.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Find your competitors online and start monitoring their social media channels.

Social Media 74

Social Media Practices Media Allocation 74

Webbiquity

NOVEMBER 11, 2014

Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? Dracula’s LinkedIn Profile by Social Media Today. But they seemed to resonate with Twitterers. 9 of the craziest PR and social media requests by Ragan’s PR Daily. Andy Simmons presents a dozen jokes that will make people think.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Hubspot

JULY 19, 2018

Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. It largely began when it was revealed that foreign actors had weaponized Facebook to spread misinformation and divisive content in hopes of influencing the 2016 U.S. presidential election.

Social Media 55

Social Media Peer-to-peer CAN-SPAM Media 55

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Now, you might be thinking, "Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. utm_campaign=blogpost &utm_medium=social&utm_source=facebook.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

ConvertKit

JULY 9, 2021

Like so much of the music business, networking is key in getting these paid session work opportunities. Check online forums, Facebook groups, Twitter and more for paid session work gigs. There’s a lot to understand and consider when recording session work at home, including sample rate, file format, resolution, and more.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Convince & Convert

JANUARY 6, 2016

highlight to tweet) Don’t just stick to regular social media tactics or blogging. Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. User-Generated Content. So what do you do? Partnerships.

Marketing & Strategy 113

Marketing & Strategy Marketing Strategy Advertising Agencies Business 113

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Hubspot

JULY 22, 2019

This makes these generations "unreachable" through traditional advertising methods, particularly since most streaming platforms, like Netflix, don't allow brands to advertise on the site. Even social networks like Facebook and Twitter are creating their own versions of video streaming.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 100

Social Media Media Work Management Marketing Management 100

Optinmonster

NOVEMBER 20, 2023

Pro-tip: If you want to run targeted campaigns for people visiting your Shopify site for the first time, use campaign templates instead of coming up with ideas from scratch. It grabs people’s attention and persuades them to take the desired action: to claim a $25 Amazon gift card with a free sample box of snacks.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Hubspot

JULY 15, 2012

How to Use Twitter's New Search Features, From Mashable. I have to hand it to Twitter. They're really working hard to catch up to Facebook in terms of their frequent updates. Mashable reports on the latest set of updates Twitter has released, this time to their search feature. Check out the full story here. That's right!

WOMM 28

WOMM Search Marketing Twitter Features 28

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

SnapApp

SEPTEMBER 12, 2011

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Viral lift begins with someone choosing to share your content with their social network. Then the members of that network need to see the content and click on it. Viral Lift.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Wondering Out Loud

AUGUST 24, 2009

As the adoption of social media by business expands at an ever increasing rate, its misuse grows along with it. When you engage in social media activities are you self serving or self promoting? Both deal with the self, but if you choose to practice the former over the latter, you are headed for social media failure.

Promotion 40

Promotion SIC Deliverability Social Networks 40

Hubspot

DECEMBER 16, 2011

Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn.

Social Media 28

Social Media Research Media Dwell 28

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now. Please Support Our Sponsors.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

JULY 31, 2014

Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Twitter is for sharing. That''s the one social network that I actually use for networking. Social Media' Pinterest is for inspiration.

Linkedin 28

Linkedin Network Marketing Social Networks Profiling 28

Marketing Insider Group

MARCH 7, 2021

BuzzSumo is a great, if not a must-have, tool for content marketers to identify what content and keywords are working well, which platforms and channels are driving social sharing and engagement, and who the key competitors and influencers are in your space. Hootsuite is still my top choice for social media scheduling and sharing.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Industrial Marketing Today

AUGUST 20, 2010

Add a link that carries the part number to the shopping cart if you also have an online store or to the RFQ form on your site. Make sure your primary navigation and site pages conform to a familiar user interface. However, once they get to your site, engineers don’t want to read marketing fluff.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. LinkedIn is a professional network built around one’s employment capabilities. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. chrisbrogan.com. Newsletters. May 19, 2008.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Webbiquity

APRIL 27, 2017

The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Customer Service Management Tools. 1) HelpScout.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

BuzzSumo

AUGUST 17, 2021

We have set out below our findings from the research including the: Headline phrases that drive most engagement on Facebook. Worst performing headline phrases on Facebook. Most engaging Twitter headline phrases. In our sample the most powerful three word phrase used in a headline (by some margin) was: “Will make you … “.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Hubspot

JUNE 15, 2012

As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy , lots of cool tricks and tips have been published across the interwebs to help turn social media into a traffic- and lead-generating channel. Things You Might Have Missed on Twitter.

Social Media 28

Social Media Social Marketing Media Social Networks 28