Zoominfo

JUNE 27, 2018

74% of people trust social networks to guide them to purchase decisions ( source ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). influencers who currently work with brands say Facebook is the best platform ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. iTOUCH LEARNING.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Unbounce

JUNE 28, 2022

Here’s how to increase your social commerce sales. Several social apps let businesses transact within their app without following any outside links. Instagram, Facebook, and Pinterest all offer in-app shopping experiences. Focus on two or three of your top social media channels to make the most of your social commerce efforts.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Oktopost

FEBRUARY 21, 2022

Hinge Research Institute ). 63% of 18-34-year-olds trust an influencer’s opinion of a brand more than what the brand advertises about itself. times more ROI on employee advocacy posts over the same amount spent on paid social. Employee Advocacy Statistics: The Best Networks for Advocacy. LinkedIn ). Eldelman ).

Statistics 76

Statistics Paid Content B2B Thought Leadership Peer-to-peer 76

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

Advertising Channels 167

Advertising Channels Marketing AI Branding Brand Identity 167

Hubspot

MARCH 2, 2018

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. HubSpot's research has also found that, in recent months, some social networks have made users feel worse as a result of spending time on them.

Twitter 74

Twitter Studies RFP Social Networks 74

Martech

AUGUST 11, 2021

New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. Fig #6: Feedly dashboard.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

Biznology

JULY 22, 2019

Are Facebook and Instagram changing our mental health? The effect social media has on our mental health has been a hot topic for scientists. The interest began when people started considering the lack of a Facebook profile “unnatural.“. Now, when someone says they aren’t on social media, we ask ourselves what’s wrong with them.

Social Media 128

Social Media Media Correlation Social Networks 128

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

KoMarketing Associates

NOVEMBER 29, 2018

I encourage all companies that operate online to research the factors that go into a site’s search ranking and work to optimize their site according to those.”. Facebook, in particular, was a go-to resource for business content among B2B audiences. He specializes in SEO research. ABOUT GRAYSON KEMPER.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

Analysis 88

Analysis Marketing AI Examples SWOT 88

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How do they expect us to sound? What tone are competitors using?

Copywriting 121

Copywriting Social Media Practices Marketing AI 121

Hubspot

FEBRUARY 18, 2020

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Just Facebook. Would The Facebook have been as successful as Facebook? The Facebook' and Other Bad Names.

Paid Search Agency 95

Paid Search Agency Companies Social Networks Lock-In 95

Oktopost

JULY 18, 2019

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. No matter the opinion, however, most agree that this update will have a profound effect on Instagram profiles and audiences. .

B2B 101

B2B Social Networks Blogger Planning 101

Paul Gillin

JANUARY 25, 2012

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Contently

JUNE 12, 2017

CEOs, in particular, have become social media rockstars. But not every CEO uses social media. According to new research from CEO.com and Domo, 60 percent of Fortune 500 CEOs have no social media presence whatsoever. As the company writes in the report, “Social media… has a major impact on brand reputation.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

SocialPilot

MARCH 8, 2024

A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. It’s not a straight-up dull service pitch but a well-crafted document that comes into existence after consultation with prospects and thorough research on their needs. Income range?

Social Media 82

Social Media Ideal Customer Profiles Template Marketing Proposals 82

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business. Photo Source.

Generation 100

Generation Peer-to-peer Business Social Networks 100

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. You deserve real-time insights, unfiltered audience opinions and speedy results. Brand survey functionality across social networks.

Customer Surveys 89

Customer Surveys Brand Identity Branding Paid Search Agency 89

ClearVoice

JANUARY 26, 2021

The integration of social media into our lives has injected philosopher Jean Baudrillard’s notion of simulation — that consumer choices are, in actuality, illusory constructs — with bovine-strength growth hormones. The choices we seemingly make on our journey through our social network are, to put it simply, not our own.

Social Media 116

Social Media Paid Content Training Media 116

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Technologists are active on social media.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Marketing Craftmanship

JULY 4, 2011

Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

EveryoneSocial

FEBRUARY 16, 2021

Social media influencers are people that have established credibility in a certain area or field and share with audiences over social networks. These influencers have built strong relationships on social channels and have respected opinions about the products and services that they recommend. Authentic Content.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Unbounce

APRIL 4, 2019

The digital marketing world can be noisy, after all, and everyone has an opinion. The blogs all say Facebook is for old people. For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Biznology

MAY 19, 2014

If you don’t think SEO and social media are inextricably linked, here are 25 reasons why you should. 74% of consumers use a Facebook brand page as the desired format for following a brand for future engagement (source: GroupM and comScore ). 30% say they use social media to eliminate brands from contention (source: Octagon ).

Social Media 80

Social Media SEO Media Youtube 80

Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Let’s keep imagining.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Engage With Your Followers.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Content4Demand

MAY 12, 2021

As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. We’re even seeing Facebook, Twitter and other competitors unveiling their answers to the social audio craze. They’re promoting them on other social networks.

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Convince & Convert

AUGUST 27, 2015

Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Research Your Market, in Realtime. And, once everyone else has talked and shared an opinion about the story, it is way too late. The list goes on and on and on. Television.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

nDash

APRIL 7, 2022

Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Does one network produce better results than the others? Network focus: Why spend your time on a social network that isn’t producing results?

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Zoominfo

DECEMBER 5, 2018

Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). In a recent blog post, we offered some tips on using Reddit to conduct market research. Invest in Reddit Advertising.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Biznology

MARCH 17, 2014

Here are 18 reasons to listen to social media before your leap: ADVOCATES: One of the most valuable segments to any business or brand are the people who support your cause and recommend you to others. Tools like Technorati (for blogs), Topsy (for Twitter) and Booshaka (for Facebook) can help you find them on social networks.

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Blue Flame Thinking

SEPTEMBER 3, 2019

How Social Media Impacts the Customer Journey. Research Phase. In the research phase, consumers are researching information to help them solve a problem or need. More often than not, consumer research is happening on the internet. How is your audience engaging with your brand on social media? Purchase Phase.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Hubspot

OCTOBER 28, 2020

How many "likes" do you generally get on an individual Facebook post? There are a couple of ways to approach this: First, you could do some research to see if there are any established industry marketing benchmarks out there to compare yourself to. Share data-driven research with the rest of your team and company.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Exo B2B

NOVEMBER 21, 2019

According to the study, it’s social networks that overtake all the others, namely blogs and newsletters. As Schick says, we rely too much on social networks in organic reach but also in paid reach, LinkedIn being the champion in all categories. I keep repeating that the best medium is the blog.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. The content you see is determined organically by interest signals.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52