Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! How many "likes" do you generally get on an individual Facebook post? But boy, has that changed. So be empowered, marketers!

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

nDash

APRIL 7, 2022

Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Does one network produce better results than the others? How Social Media Analytics Tools Benefit Your Content Marketing Strategy. Should I invest more time on LinkedIn?

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

FEBRUARY 18, 2020

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Just Facebook. Would The Facebook have been as successful as Facebook? The Facebook' and Other Bad Names.

Paid Search Agency 94

Paid Search Agency Companies Social Networks Lock-In 94

Hubspot

JUNE 14, 2012

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. Predictions were put on the HubSpot marketing white board at the end of 2011!).

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Biznology

MAY 19, 2014

If you don’t think SEO and social media are inextricably linked, here are 25 reasons why you should. 74% of consumers use a Facebook brand page as the desired format for following a brand for future engagement (source: GroupM and comScore ). 30% say they use social media to eliminate brands from contention (source: Octagon ).

Social Media 80

Social Media SEO Media Youtube 80

Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Let’s keep imagining.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Engage With Your Followers.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. After all, your prospects most likely hang out here.

Social Media 101

Social Media Media Rules Guidelines 101

EveryoneSocial

OCTOBER 15, 2019

More than half of women made purchases due to influencer posts with Facebook and Instagram being the preferred platforms. Three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers to help them make the right decision about buying a product or service.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Marketing Insider Group

DECEMBER 16, 2013

According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! Culture Code: Creating A Lovable Company from HubSpot All-in-one Marketing Software. More than a million pageviews for this 1st of 2 top Hubspot presentations. Congratulations Graduate!

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

EveryoneSocial

FEBRUARY 8, 2021

If you are on this post about social media KPIs, then the impact of being active on social networks is glaringly obvious. As you may be well aware if you work in marketing, opinions are great, but it’s data and measurable numbers that you need to back up any claims you might be making.

Social Media 106

Social Media Media Top of Funnel Work Management 106

Hubspot

JULY 23, 2018

How do I become one that peers in my industry would look to for advice and opinions? In fact, anyone on the internet can take someone else’s content and retweet it, share it on Facebook, pin it -- the list goes on. Your networks will appreciate it, and the author probably will too (or it could at least spark a debate -- bonus!).

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Hubspot

MAY 29, 2012

It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. And it's critical that social networks are doing this, because like you (you awesome inbound marketer!), But you know what else it does?

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Hubspot

AUGUST 8, 2018

The former has been top-of-mind for many in recent weeks, with the removal of accounts belonging to Alex Jones -- a media host and conspiracy theorist who attempts to frame mass shootings and other tragedies as hoaxes -- from Facebook, Apple, and YouTube. As @sheeraf writes on Facebook, the problem is transparency. The Content Itself.

Social Media 58

Social Media Media Content Validation 58

Valasys

DECEMBER 18, 2019

The pieces of content published on the platform are related to social media, Video marketing & marketing on diverse social networking channels. The platform provides marketers with access to the opinion of the industry’s top experts.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Walker Sands

NOVEMBER 6, 2018

Start with existing data from sources like Pew Research Center , Facebook Audience Insights and Smart Insights. Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. You also can monitor your competitors straight from some social network platforms.

Social Media 40

Social Media Organization Media PR 40

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Share to Social.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Hubspot

NOVEMBER 4, 2012

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published, From MarketingCharts. You might remember our weekly round-up post from a couple weeks ago where we reported that only 6% of fans engage with a brand’s Facebook Page. Or have you noticed a drastic decrease in your company’s Facebook reach over time?

Top of Funnel 28

Top of Funnel Facebook Advertising Agencies Mobile Advertising 28

Hubspot

JULY 8, 2016

Memories' Camera Roll took things a significant step further by building a replacement to your photo library -- and Snapchat's Camera Roll is far better (at least in this social media manager's opinion). Unlike Instagram or Facebook, there’s no emphasis on perfection. Will Memories Kill Snapchat's Spark?

Social Networks 69

Social Networks Lock-In Curation Facebook 69

Hubspot

MAY 18, 2012

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." Or were the results of Facebook advertising really so miserable that it warranted this media attention? But is GM truly the digital marketing icon that we should be referencing to determine whether or not Facebook ads work?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Exo B2B

MAY 9, 2017

The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. As Snapchat is growing, perhaps it would be interesting to have a closer look at this network, which, in our opinion, isn’t done surprising us. 1 – Hubspot. ©Hubspot. #2

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

AUGUST 26, 2011

Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. But for every business that understands it needs a Facebook strategy, there are just as many businesses that are executing their strategy incorrectly. A Lengthy Page URL: So now you have a Page.

Facebook 28

Facebook Marketing Strategy Marketing & Strategy Paid Search Agency 28

Hubspot

JUNE 3, 2015

To get some ideas for ways you can use segmentation in your social media strategy, keep on reading. 1) Use social media targeting. When most people think of social media segmentation, they think of paid targeting options. Facebook, LinkedIn, and Google+ make it easy for companies to do organic targeting. 3) Make a list.

Social Media 28

Social Media Segmentation Media Lead Ranking 28

Hubspot

OCTOBER 30, 2013

In the last seven years, Twitter has become a social network with its own unique language -- and rightfully so. Forbes defines bots as “a social networking account powered by artificial intelligence.” Just because someone follows you doesn''t mean you have to follow them back, the way some other social networks work.

Twitter 28

Twitter Social Networks Opinions Network Marketing 28

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

MARCH 3, 2016

That meant not only updating my resume, but updating my personal brand, my social media profiles, my email signature, and more. Here are six steps I took during that job search that helped me land my job at HubSpot within a month. Click here to learn how to get your inbound marketing certification from HubSpot Academy.).

Ideal Customer Profiles 28

Ideal Customer Profiles Broadcasting Profiling Hubspot 28

Hubspot

JANUARY 18, 2012

Here are some of the ways you can leverage social networks beyond your typical posts and updates. Just look at, well, every new feature Facebook rolls out. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

JANUARY 17, 2017

While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Our early posts were mostly cross-published content from the HubSpot blog ( Medium makes it very easy to do this without hurting your own SEO ).

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Hubspot

OCTOBER 30, 2012

Take a look at some of the most fascinating highlights from their study on online advertising; and I encourage you to take notice of how the discrepancies between consumers' and marketers' opinions play out, too. When you compare marketers' opinions of online advertising to consumers', it seems they're in a slight state of denial, eh?

Paid Content 28

Paid Content Advertising Agencies Advertisements Advertising 28

Hubspot

OCTOBER 20, 2011

Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Learning from the gang of four (Amazon, Apple, Facebook, and Google). The planks that I have in my platform, for example, are different than the planks that HubSpot has in its platform.".

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Convince & Convert

JULY 6, 2012

If you follow Jay on Instagram or Facebook, there have been some pretty funny photos. Janrain , the good folks that do all the goodness with social sign-in. image via Hubspot. They’re losing Facebook. Jim : I post more personal things on Facebook. In terms of it being another Facebook, no. Jim : Yeah.

Marketing Automation Services 114

Marketing Automation Services Linkedin Twitter Work Management 114

Hubspot

MAY 26, 2011

I applaud businesses that take the first big leap in creating a Facebook Page or LinkedIn group, giving their customers and fans a new home to communicate with their business. That's why it is so important to develop solid social media monitoring habits so you always catch notice of these calls for support. Connect with HubSpot :

Social Media 28

Social Media Media Marketing & Strategy Viral Marketing 28

Hubspot

MARCH 24, 2015

Google Forms are perfect for capturing quick opinions or feedback on certain topics. We use the HubSpot Marketing Platform for that -- this information is available right with each person''s contact record. 8) HubSpot. For more information on how to use HubSpot contact records to build your personas, check out this resource.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Hubspot

OCTOBER 13, 2010

Last week Gap used Facebook to announce their plans for a new logo and was hit with mass amounts of negative feedback. Despite mainly getting discouraging comments and even a few websites designed to specifically make fun of the new logo , Gap may have actually made out in their decision to inform their social network first.

Social Media 28

Social Media Media Buzz Social Networks 28

Hubspot

JUNE 15, 2012

But even with all that information, there is still some stuff that can't be gleaned without just taking the time to poke around in the social networks. But when you do take the time to investigate the nooks and crannies of popular social networks. Use Foursquare Like a Traditional Social Network.

Social Media 28

Social Media Social Marketing Media Social Networks 28

Hubspot

AUGUST 27, 2015

5) Social Engagement. How engaged a lead is with your brand on social networks can also give you an idea of how interested they are. How many times did they click through on your company's tweets and Facebook posts? HubSpot customers: Click here to learn more about running attribution reports in HubSpot.).

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Lead 28

Hubspot

JANUARY 23, 2012

This is no different on social networks like Facebook , LinkedIn , Google+ , or Twitter. Search for users who will benefit and enjoy the content your social media account has to offer or that addresses their problems that your products/services can solve for them. This also holds true for the social sphere.

Social Media 28

Social Media Media Marketing & Strategy Buyer Personas 28