ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Litmus

NOVEMBER 13, 2023

The holiday email marketing season is here. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. No wonder email marketers sometimes get a little Grinch-y this time of year! And if you’re sending about a billion emails and aren’t sure how to keep track of them all?

Mobile Marketing 103

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 103

Marketing Insider Group

NOVEMBER 10, 2020

Marketers have spent most of the last year scrambling. With COVID-19 still hanging over our collective heads and no concrete end date in sight, marketers must accept that their professional development opportunities look a little different than they did last year. Marketers have a variety of great podcast options. Online Groups.

Conference 228

Conference Resources Peer-to-peer Paid Search Agency 228

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Marketing Insider Group

SEPTEMBER 14, 2020

Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales.” — Forbes. Marketers want to connect with their audience, and email is one of the most effective ways to do this. A more scalable marketing strategy.

Automation 272

Automation Ad Building Digital Marketing Funnels Eye-Tracking 272

Optinmonster

DECEMBER 30, 2023

Content Marketing Institute The Content Marketing Institute (CMI) takes a slightly different tack with its above the fold content. The one on the left has a bigger headline and picture to draw the eye. The headline shows the benefit (building online authority) with the offer (effective marketing).

Examples 85

Examples Content Trigger Marketing Eye-Tracking 85

Digilant

JANUARY 30, 2024

While brand health and market value are differing concepts, their connection is undeniable. As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy.

Branding 52

Branding Brand Identity SWOT Eye-Tracking 52

The Point

OCTOBER 22, 2019

It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. The result is that marketers may see a “click” on an email that was never even opened. Bad for marketers. The culprit?

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Martech

FEBRUARY 14, 2023

Lovable brands embrace customers even when they aren’t in the mood or the market to buy. Customers might sign up for your email program for discounts and special offers, but that shouldn’t stop you from finding all kinds of ways to show your appreciation through email while still keeping your eyes on your own goals.

Eye-Tracking 134

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 134

SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Imagine stepping into a trade show, your eyes scanning the sea of booths. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Salesforce Marketing Cloud

AUGUST 7, 2023

Get articles selected just for you, in your inbox Sign up now Using robots to augment security The security team trains each of the office robots to follow predesignated tracks throughout the office. The robot is like a Roomba moving around a predesignated track,” said Kory Turnbow, Salesforce manager of physical security. “It

Marketing AI 98

Marketing AI Privacy Lock-In Guidelines 98

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. Improve customer experience Review analysis is a great way to understand your customers’ emotional triggers so you can prioritize areas you need to improve or nurture.

Ideal Customer Profiles 126

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 126

Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. In this article, we’ll go through the most effective examples of marketing automation workflows.

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Automation Examples 58

Optinmonster

NOVEMBER 19, 2023

Spin to win wheels grab attention and make it interesting for customers to opt-in to your marketing email list. But an eye-catching discount wheel grabs their attention and offers the chance to win something for free. We also understand there’s no one-size-fits-all solution to marketing, so we made each template fully customizable.

Conversion 72

Conversion Best Practices eCommerce Template 72

Martech

AUGUST 2, 2021

Together with hundreds of fellow search marketers, you’ll access a tactic-rich agenda that explores critical conversion optimization issues — including psychological triggers , the impact of the changing privacy landscape , quantitative and qualitative data , and more.

Peer-to-peer 107

Peer-to-peer PPC Landing Pages Bundling 107

Optinmonster

JANUARY 27, 2022

You’ll then see a drop-down list full of marketing platforms that you can integrate with OptinMonster. For most, all you’ll need is the API Key for the marketing program. With a lightbox popup, the rest of the screen becomes darker and the user’s eye naturally goes to your message and the email signup form.

Display 110

Display Trigger Marketing Rules Lead Scoring 110

Convert

JANUARY 17, 2024

What is NAME’s competitor doing for marketing? What NAME should change in their marketing strategy? Sometimes it triggers an AI snapshot right away (pushing organic results down) and sometimes it invites a user to click a button to generate an answer. Keeping track of referral traffic is going to be even more challenging.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Optinmonster

SEPTEMBER 6, 2023

Affiliate marketing programs can be an excellent way to create multiple income streams. And while many online “gurus” will tell you how easy it is, affiliate marketing can be tough–unless you have the right tools. Bonus content : What Is Affiliate Marketing? Sales tracking. Analytics and link tracking.

Budget Programs 56

Budget Programs Best Practices Work Management Marketing Management 56

Litmus

SEPTEMBER 16, 2020

The tech industry is buzzing with these two words, and email marketing is no exception. There’s no denying it… Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers. Many users prefer Dark Mode because: It’s easier on the eyes.

Email Marketing 145

Email Marketing Paid Search Agency Class Eye-Tracking 145

Optinmonster

SEPTEMBER 28, 2020

FeedBlitz is one of the most affordable email marketing services out there. FeedBlitz is an email marketing service provider that makes it easy for you to send personalized emails in bulk. Track real time data to check which subject lines and offers get the best results. Create a FeedBlitz Popup Today! What is a FeedBlitz Popup?

API 73

API Trigger Marketing Template Ad Exchange 73

Hubspot

JUNE 8, 2022

Instead, check out these 13 tactics to get back on track from a slow season. Here are 13 tips to get yourself back on track during the summer. Tune into trigger events. Paying attention to trigger events and using them as sales openings is a best practice year-round, but can be particularly helpful during a slump.

Tips 86

Tips Eye-Tracking Marketing Management Trigger Marketing 86

Litmus

JULY 30, 2021

Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. But if you have a short-and-to-the-point email, you may want to keep an eye on those skims, too.).

Open Rate 109

Open Rate Peer-to-peer Privacy Policies Click Rate 109

Optinmonster

NOVEMBER 20, 2020

Ontraport offers an all-in-one marketing software for businesses, and email marketing is one of the services they offer. OptinMonster comes with an easy-to-use drag and drop builder and 50+ popup templates that help you build eye-catching popups with ease. Use an eye-catching design. What is an Ontraport Popup.

API 78

API Trigger Marketing Template Display 78

The Marketing Blender

APRIL 17, 2024

But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy that includes the most effective tactics. As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster!

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Heinz Marketing

FEBRUARY 17, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. In B2B marketing, it requires multiple touches (at least 7) for a prospect to convert. Lead nurturing helps in elevating your brand in the eyes of your prospect by providing them relevant information. Would you marry someone on your first date?

Top of Funnel 132

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 132

Exo B2B

FEBRUARY 28, 2024

A successful customer experience triggers an avalanche of positive effects on the company: Customer referrals: delighted customers go viral, in a good way. Tracking down and eliminating friction points is crucial to delivering a seamless, positive experience at every stage of the customer journey.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Vision6

APRIL 19, 2023

An anniversary email is a powerful marketing tool that commemorates significant milestones or events in the relationship between a brand and its customers. With the right approach, these emails can become a key part of your marketing strategy, driving customer retention and loyalty over the long term. What is an anniversary email?

Examples 98

Examples Loyalty Template Eye-Tracking 98

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Email marketing return on investment (ROI). Indirect business impact.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Optinmonster

NOVEMBER 10, 2020

If you’re using iPost, you’ve already invested in email marketing. iPost is an email marketing platform that allows you to easily design emails and run automated email campaigns. And, you’ll have access to detailed conversion tracking, so you’ll be able to refine your best campaigns and ditch what’s not working.

Trigger Marketing 82

Trigger Marketing Display Template Click Rate 82

Optinmonster

JANUARY 9, 2021

Since there are hundreds of Magento extensions available on the market, it’s hard for store owners to choose the best ones for their needs. OptinMonster comes with eye-catching eCommerce templates that are easy to customize. Magento 2 Google Analytics helps you easily track important eCommerce data from your store.

Conversion 94

Conversion Best Practices eCommerce Marketing Analytics Tools 94

DotDigital

APRIL 20, 2021

Reducing unsubscribe rates is always a goal for email marketers. You work hard and invest a lot of money into growing your marketing lists. So, when it’s looking like your list is disengaging with your marketing, it’s time to consider how you can bring them back into the fold. Personalization is essential in modern marketing.

Lead Scoring 97

Lead Scoring Lead Ranking Eye-Tracking Fulfillment 97

Heinz Marketing

APRIL 19, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. One of the most common challenges sales and marketing teams face is generating new leads. They match with your ICP and target market but have not yet been qualified by sales or marketing. Expand Into Video Marketing.

Lead Generation 98

Lead Generation Webinar Metrics Sales Qualified Leads Generation 98

Hubspot

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Setting Up Email Marketing Automation Workflows.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Optinmonster

NOVEMBER 9, 2021

And exit-intent is one such powerful trigger that has proven to work really well in recovering abandoning users. You can trigger a mobile exit popup when someone scrolls up on their screen. Also, use enticing images that draw the eye and relate specifically to the post topic. But tools like OptinMonster changed that.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

SmartBug Media

MAY 4, 2020

In an A/B test, marketers test two versions of creative or copy to see which version drives the most conversions. The testing option is called “A/B tests” for standard email sends, “Champion/Challenger” for nurture programs and triggered emails, and “test groups” for landing pages. Marketers are guilty of the same thing.

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Litmus

NOVEMBER 20, 2019

The tech industry is buzzing with these two words, and email marketing is no exception. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers. Many users prefer Dark Mode because: It’s easier on the eyes. Tweet this ?.

Email Marketing 111

Email Marketing Paid Search Agency Class Eye-Tracking 111