Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. Image credit: Austin Distel on Unsplash.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

JUNE 7, 2023

Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. We preach that message consistently here at MIG because it simply works.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Would you like to attract the kind of passionate fanbase that the cable news networks have?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? Highly technical or regulated industries may require a copywriter with more industry experience. B2B copywriters typically work for multiple clients in different industries. B2B copywriters need to know their clients, but they also need to know the audience they’re writing for.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

SEPTEMBER 12, 2023

When we read content, we look for a connection, a shared experience, or a fresh perspective. Now, let’s consider a key aspect of modern SEO : Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) requirements. Read more about our work with Nutanix here. Perfect Timing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Readers want to hear about your own experiences or case studies in your blog posts.

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Marketing AI Curation Content SERP 313

Marketing Insider Group

JANUARY 2, 2024

You may even consider writing content for different types of stakeholders. Optimize for Mobile and User Experience Ensure seamless accessibility across devices and an intuitive user interface. However, with the rise of remote work, mobile absolutely must be a priority as well.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

DECEMBER 4, 2023

It represents the traditional approach to content creation, relying solely on human creativity, expertise, and experience. Can All Content Writing Be Automated? As per Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework, the focus is on content that answers user queries effectively.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Spiralytics

MARCH 27, 2024

But interestingly, content writing in the Philippines has boomed. Thanks to advancements in remote work technology and the growing demand. Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. The variety goes on.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Intent 194

Intent Optimization Google SERP 194

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

Marketing AI 109

Marketing AI eCommerce Peer-to-peer CMO 109

Salesforce Marketing Cloud

DECEMBER 6, 2023

When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. We included universal traits, like enthusiasm, that people prefer in service experiences.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. Q: You have extensive career experience in email marketing, content and B2B strategy. I actually have a Master of Fine Arts degree in Creative Writing. A: I was working at a steakhouse — that was my primary income.

B2B Thought Leadership 81

B2B Thought Leadership Thought Leadership Press Conference 81

Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai That hasn’t been my experience. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

Generation 150

Generation API Webinar Metrics FAQ 150

Trade Press Services

APRIL 1, 2024

Individuals transition from a fully assigned work environment to a more behaviorally focused and agile space,” writes Mick. “In While clearly communicating the company’s mission, vision, and strategy is essential, change is also inevitable when working toward growth. Make a plan to manage and embrace change.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Martech

MARCH 14, 2024

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? Whether it’s their first interaction with you or the 500th, one bad experience is enough to sour months or years of relationship-building with a customer. Is my data safe with this company?’

Marketing AI 128

Marketing AI Work Management Marketing Management B2B Thought Leadership 128

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. What works for a hamburger juggernaut will most likely fall flat for a government agency. How do they expect us to sound?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting.

Tools 125

Tools Content Marketing Content Work Management 125

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. It’s interesting, fun to experiment with and frankly, if you’ve read Asimov or watched any of the Terminator movies, it’s a little scary. At this writing there are approximately 40 AI writing tools in the marketplace.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Buffer

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. The hope was that by doing so, I could speed up my writing process. Here’s what two weeks of incorporating AI looked like and how my thoughts on AI writing tools have changed.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.” Entertain them?

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

FMG Suite

APRIL 25, 2024

That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience. Great home pages contain several elements, but there’s a rule you can use to see if they are working: the “five-second rule.” This is not your résumé.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Martech

MARCH 13, 2024

AI will profoundly impact the workplace and the roles of people working on creative. I’m advocating that we all ride this wave by rolling our sleeves, experimenting and embracing AI tools. Consider this: practically no creatives working today do so in pencil; they utilize technology to elevate their work.

Marketing AI 124

Marketing AI Efficiency Creativity Copywriting 124

Oktopost

JUNE 6, 2023

As a writing enthusiast herself, Clare shares her social content strategy that focuses on three main categories: internally generated thought leadership content, curated content from industry news, and more personal content that provides a glimpse into their company culture.

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

FMG Suite

APRIL 25, 2024

• Tell a story with your profile: Your “about” section should not just repeat your experience, which is already shown on your profile. Tell a story here instead, showing how your experience, goals and brand come together. Write Your Copy For Your Audience Many social media users think the bulk of their message relies on their content.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Marketri

MARCH 6, 2024

But there’s another passion that I rarely write or post about—entrepreneurship. Every minute spent configuring accounting software and making entries was time away from being the sole consultant in the business and the sole executive working on the business. They also care about quality work. The reason is straightforward.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. It’s difficult to argue otherwise. With GPT-4, that constraint may no longer exist.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. Once you explain all the work you will do, the details about the budget and the timeline also go into the social media management proposal. So, ask about their experience.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Martech

DECEMBER 21, 2023

The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. Folloze ’s added Folloze GeneratorAI to its no-code B2B Buyer Experience Platform. Zeotap ’s AdaTM is a conversational AI solution added to the company’s customer data solution.

Marketing AI 122

Marketing AI Marketing Analytics Tools Work Management Marketing Management 122

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

Content Standard

APRIL 23, 2024

.” While I agree with his argument for meaningful innovation, this shouldn’t overshadow the essential work CMOs do to ensure their brands and products hold a significant position in the hearts and minds of customers. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

CMO 83

CMO Enterprise Management Planning Work Management 83

Animalz blog

MAY 15, 2023

Why do you want to experiment with AI in the first place? Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). Take note of any areas in which it may help free up your team to work on high-level tasks.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Martech

JULY 10, 2023

As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. We must understand, embrace and learn how to incorporate these tools into our work ethically. I’ve been writing about these tools in my monthly XR/AI Marketing Brief.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

FMG Suite

APRIL 25, 2024

Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. One way to avoid that is to have someone else do it: You can work with one of the many firms that create client content, and that will customize it for your audience. All of this can be done without much additional work.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. Why should you take an online content writing course? The good news?

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Course Content FAQ Long Tail Marketing 98