B2B Marketing Traction

APRIL 14, 2014

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing.

Linkedin 100

Linkedin Service Product Sample 100

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. LinkedIn has partnered with several CRM providers HubSpot, Microsoft Dynamics, Salesforce, Zoho, and Infor to bring profile details and shared connections from Sales Navigator experience into your CRM. Want to become a prospecting superstar? Integrate Sales Navigator with your CRM.

Linkedin 100

Linkedin Enterprise Management Work Management Ideal Customer Profiles 100

Hubspot

OCTOBER 31, 2017

To see what I mean, check out these 13 great email examples that cleverly use personalization. 13 Personalized Email Examples You Can't Help but Click. This anniversary email highlights a creative example of a brand using something as simple as a date to provide a standout experience. 5) LinkedIn. 1) OpenTable.

Personalization 101

Personalization Examples Hubspot Amazon 101

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

illumin

JANUARY 9, 2024

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. One example of retailers pushing the boundaries of retail media is Walmart’s upcoming “RomCommcerce” series. Customers and advertisers are in for exciting new campaigns from their favorite retailers.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Salesforce Marketing Cloud

FEBRUARY 2, 2024

For example, asking “Do you currently use a service like this?” If your prospect is interested, the first thing they’ll likely do is check out your LinkedIn profile or company page to get more information. You can update the below examples with your name and any other relevant information: 1. Call to action (CTA).

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster. “Our ” Fig: Obstacles that TalentOS solves for LinkedIn users.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster. “Our ” It’s Difficult to Source Good Candidates Quickly.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Tomorrow People

NOVEMBER 25, 2021

For example, they may not have any particular opinion about what has been asked, but they might feel pressured to provide an answer anyway. For example, your customers might love or hate certain features of your software product – this is something you may not have known otherwise. Otherwise, this could lead to an unproductive session.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

ClearVoice

AUGUST 1, 2023

Bylined content samples This is where the work speaks for you. Bylined samples are articles or pieces you’ve written that carry your name as the author. For writing samples, if you have to, you can attach PDFs or publish your writing on Medium and then link it back to the portfolio. The essentials lay the foundation.

Work Management 52

Work Management Sample Ad Building Tips 52

SmartBug Media

JULY 25, 2022

For example, seasonality, a big holiday season, or even a Google algorithm update can impact your numbers. Use LinkedIn as an event driver. For B2B marketers in particular, LinkedIn can be a great audience driver if you know how to use it to your advantage. Sample email copy. It’s OK—it happens. Use Your Team.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

FunnelEnvy

SEPTEMBER 4, 2023

For example: “Fast, efficient deliveries” is not unique to one company. The authors include many examples of how some companies have created new markets with few or no competitors. For most B2B companies, LinkedIn is the obvious choice. Small sample sizes can lead to skewed insights and misguided decisions.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

nDash

AUGUST 11, 2020

There are 5 things your writing portfolio should include (plus a bonus) to help you capture the interest of content marketers and earn more jobs now: 10-20 Writing Samples. Let’s dig a bit deeper into these 6 key components and then look at a few writing portfolio examples. 10-20 Writing Samples. Intuitive Site Navigation.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

ClearVoice

MARCH 26, 2019

Follow their thought leadership pieces on AdWeek, Forbes or LinkedIn, comment and profess your admiration for the subject matter. Speaking of LinkedIn, use your network. Speaking of LinkedIn, use your network. There’s a reason LinkedIn exists and thrives to this day as the number one career networking site in the world.

Ideal Customer Profiles 85

Ideal Customer Profiles Examples Advertising Agencies Paid Search Agency 85

Zoominfo

JANUARY 15, 2021

A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples. For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Brandpoint

MARCH 30, 2020

[Read More: How Does Content Marketing Drive Sales?] The most effective websites contain not just testimonials from happy customers, but also short samples of what they’ll get if they hire you — including written samples and videos. Explore the tools used by others in your field to see what opportunities you may be missing out on.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews.

Google 154

Google Tools Best Practices Planning 154

Convince & Convert

SEPTEMBER 11, 2015

You can grab a Twitter handle and start tweeting in a matter of minutes; there’s no potentially paralyzing need to fill out a full profile that you can encounter on LinkedIn or Facebook. When they join a chat and get fifty new followers in an hour, they get a sense of accomplishment that takes a lot longer to achieve on Facebook or LinkedIn.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

SendX

MAY 18, 2020

Above is a great example from British men’s clothing brand, Topman. Here’s a great example of a content email I received this week from a newsletter aimed at professional writers. These emails are also a great time to invite your subscribers to connect with you on Facebook, Twitter, or LinkedIn for more useful content.

Promotion 318

Promotion Email Marketing Urgency Marketing Paid Search Agency 318

ClearVoice

SEPTEMBER 15, 2023

Essential Traits of a Marketing Copywriter Hiring a skilled marketing copywriter means you need to look for several key traits in your candidates, including: Strong Writing Skills Your candidate’s writing samples should offer persuasive copy that engages your target audience. Do you need someone who specializes in writing web content?

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Obtain Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. For example, are you creating a brand awareness ad for Facebook or trying to drive demo requests on LinkedIn ? Prefer video? You can also check out Suzanne’s DEMAND session here.) “But But it’s not all bad.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Convert

APRIL 28, 2021

Let’s see how this works in practice: To make the following calculations valid, one should plan for the same sample size for each A/B test (with 1 variant per test) and ensure that all products tested are independent (one does not influence the other). When this is done, run the Meta-Analysis. Then, get the overall Z value from it.

Analysis 59

Analysis Allocation Sample Marketing Websites 59

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145

Planning Research Tools Best Practices 145

Metadata

DECEMBER 5, 2023

For example, you can create a rule that tells Metadata to stop spending on an experiment if it’s not generating a lead after a certain number of clicks. Before you jump into the data, we want to mention a bias in our sample. The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Vidyard

MAY 16, 2022

Here are a few sample questions to think about when doing your research: Who are you meeting with? What do they talk about on LinkedIn ? Whether you consider all or part of the sample questions above, going into the call well prepared with some form of research done on your prospect makes them feel appreciated.

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

ClickZ

JULY 31, 2020

For example, a buyer watches a product Webinar (first state) then browses to LinkedIn (transition) where they click on an Ad impression for the same product (second state). The example Markov graph above has a success rate of 67.5%: Campaign attribution. A probability is calculated for every transition to complete the graph.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Martech Advisor

JANUARY 24, 2020

Consider this conversation on a messaging app: Example of How Emoji's Change the Tone of a Conversation. An emoji could convey the right mood and even changed the discourse of the conversation in the above example. Test your emoji marketing campaigns on a sample audience to ensure they know what the emojis mean.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Zoominfo Statistics 138

Buffer

MARCH 29, 2023

Here’s an example she shared of a great pitch: “I'm a longtime coffee lover and I actually just discovered your brand three months ago. ” Examples of UGC More often than not, brands won't tag the creators who filmed videos for them, so you can't always tell who made what.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

NuSpark Consulting

SEPTEMBER 28, 2011

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. LinkedIn sharing. In the Name field, type LinkedIn. If I start from Google+, I can share stuff on Twitter and LinkedIn.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. LinkedIn sharing. In the Name field, type LinkedIn. If I start from Google+, I can share stuff on Twitter and LinkedIn.

RSS 100

RSS Social Media Twitter Efficiency 100

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. For example, if you are good at content marketing, gaining essential SEO knowledge should be a cakewalk for you.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Hubspot

FEBRUARY 8, 2018

For instance, if your recipient’s LinkedIn profile says they love sailing, your subject line might read “Fellow sailing enthusiast // question about Company X” or “This is naut(ical) your typical sales email.” What are examples of great email subject lines? From a sample of over 2.6 From a sample of over 7.6 Travel: 28%.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96