Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 204

Social Media Promotion Creativity Media 204

Hubspot

APRIL 12, 2021

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. What is event branding? Benefits of Event Branding.

Examples 95

Examples Brand Identity Branding Banners 95

Stevens & Tate

DECEMBER 4, 2023

Non-Digital Marketing That Increase Brand Visibility Branded Merchandise: Create custom-branded merchandise like apparel, mugs, or tote bags that people can use in their everyday lives. Sponsorship and Partnerships: Forge strategic partnerships with other businesses or events that align with your brand values.

Advertising Agencies 90

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 90

Webbiquity

NOVEMBER 18, 2020

Were there any events happening locally that might either detract from your footfall or attract people into your store? Nearby events may also bring people into your store, or they may take people away from it. Think about how you merchandise your products, too. What was the weather like? Sales By Department.

Merchandising 162

Merchandising POS eCommerce Comparison 162

Convince & Convert

MAY 28, 2024

This was a huge factor in their channel’s growth on the platform and led to offline marketing efforts such as live, in-person meet-and-greets, influencer events such as VidCon, and brand deals with merchandise. Building community is important because your fans want to be more than just followers.

Social Media 133

Social Media Communities Ad Building Media 133

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. billion : Total revenues for event organizer FIFA. billion : Total revenues for event organizer FIFA. This is why the marketers are out in force. Sponsorship. Canada and in Europe.

Statistics 105

Statistics Planning Merchandising Paid Search Agency 105

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Salesforce Marketing Cloud

MAY 20, 2024

For example, the team uses Marketing Cloud to send mass email communications for things like game day offers or events like “Select-a-Seat” aimed at becoming a season ticket holder. Data from that event then funnels into Sales Cloud, where a dashboard tracks data around the event and its sales.

Marketing AI 104

Marketing AI Digital Marketing Funnels Merchandising Funnel Advertising 104

Martech

OCTOBER 25, 2022

Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. Brands are creating NFTs designed to unlock utilities like redeemable merchandise, event access and exclusive discounts.

Service 90

Service Merchandising Advertising Agencies Differentiation 90

Martech

SEPTEMBER 23, 2022

Earlier this month, Samsung launched a metaverse scavenger hunt and NFT drop during a weeklong sales event. Other events are scheduled throughout the week, concluding on September 25. Those reasons, just drawn from this month’s activations, include virtual events, wearables, NFT-based discounts on actual merchandise and climate action.

Merchandising 115

Merchandising Paper Design Communities 115

SmartBug Media

MAY 9, 2024

Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. A successful event is one that, at the minimum, is coordinated and enjoyable, but ideally also secures and converts valuable leads for your business. Plus, it helps to develop a more comprehensive event budget.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

Salesforce Marketing Cloud

JUNE 4, 2024

Retail trend #2: Stores are becoming differentiated experiences Consumers choose in-store shopping for a number of reasons — when they want their merchandise immediately, so they can test the merchandise quality, to avoid shipping fees, or to take advantage of in-store promotions.

Loyalty 64

Loyalty Marketing AI Ad Building Budget Programs 64

Salesforce Marketing Cloud

NOVEMBER 7, 2022

Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. If poor merchandising was responsible for 25% of lost sales , would you change your retail execution solutions? Effective merchandising keeps consumers spending and retailers happy. Of course you would.

Merchandising 97

Merchandising Product Work Management Pricing 97

Biznology

MARCH 5, 2018

If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. Clothing has always been a big category for promotional products, but now improvements in fabrics have brought the idea of comfort to light.

Promotion 202

Promotion Trends Product Merchandising 202

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Retailers like Walmart and Target held promotion events alongside Amazon Prime Day, with their events spanning seven and four days, respectively.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Use AI to enhance merchandising planning and forecasting Merchandising planning ensures that retailers have the right product in the right place when it’s needed, in the correct quantity, and at the best price. In 2022, retailers lost $122.1 billion in shrink, with 65% of that loss due to external and employee theft.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Optinmonster

MAY 2, 2022

Finally, you can sell memberships or subscriptions granting access to premium content, events, or products. Sell Merchandise. Sell Merchandise. Loyal readers might want to show off their love for your blog with branded merchandise. This is a great way to reward your biggest fans for promoting your blog and merchandise.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Just think of the merchandising possibilities when you know the exact sales history of products by their placement on the shelf or in the machine.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Martech

JULY 29, 2022

Digital marketers and online retailers must sort through this thicket, all the while being wary of the next unpredictable event. Merchandise at rest is a cost, minimized if the stuff sells shortly after it arrives at the warehouse or fulfillment center. Merchandise spent more time in motion than at rest. Before and after.

Work Management 85

Work Management Marketing Management Merchandising Peer-to-peer 85

The Lead Agency

JANUARY 18, 2023

As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events. Build ties with event merchandise It’s a proven fact that people love free stuff.

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Salesforce Marketing Cloud

NOVEMBER 28, 2023

And yet, only 48% of CG leaders say their merchandising and marketing plans are executed as intended at their retail locations. This is especially important during seasonal events, which have limited time to capture consumers’ attention. Give your field reps the information they need to carry out your carefully planned strategy.

Merchandising 59

Merchandising Pricing Price Display 59

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

You expect great things from the largest AI event of the year, and Dreamforce 2023 won’t disappoint. The Rangers use Tableau to track real-time ticket purchases, food and beverage sales, and merchandise sales. It’s no secret that AI is already transforming industries.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

ClearVoice

NOVEMBER 25, 2022

Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Virtual events get the most results.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

JULY 31, 2023

Do top-tier campaigns include in-person events? Events are a great way to develop deeper relationships with your top-tier accounts. Tip: Add value and demonstrate your business’ knowledge and authority in your space by hosting an exclusive annual directors’ dinner with guest industry-expert speakers Direct mail and merchandising.

Account Based Marketing 78

Account Based Marketing Marketing & Strategy Marketing Strategy Work Management 78

Trade Press Services

NOVEMBER 20, 2023

Consider sending a thoughtful, card, a carefully curated package with a handwritten thank-you note, personalized gift or branded merchandise. Exclusive client events. When our daily interactions are dominated by digital communication, receiving a personalized note in the mail can be a delightful surprise.

Merchandising 52

Merchandising Loyalty Customer Satisfaction Curation 52

Valasys

MAY 15, 2023

Customers can also be kept abreast of any tours or special events that might be going on. Schools Mobile apps for students can help them to keep track of important information, such as homework assignments, upcoming events, and any sudden and unexpected announcements. Online donations can also be made through the app.

Merchandising 52

Merchandising Business Mobile Marketing Stats 52

Martech

AUGUST 25, 2021

I like to consult a knowledgeable person in-store and inspect the merchandise, then have it delivered. Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021. I prefer flipping the BOPIS model on big-ticket items.

Transparency 98

Transparency Work Management Marketing Management Merchandising 98

Martech Advisor

NOVEMBER 14, 2019

Many parties and events are organized around it, a lot of them around the theme of finding love, and rather ironically, many couples choose to get married on Singles’ Day! There were various promotions offered during events leading up to the shopping festival. Live streaming.

Merchandising 48

Merchandising Lead Ranking Mobile Marketing Interactive Marketing 48

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Consider this example of Rossignol’s new Super Heretic bike, from a recent demo: When adding the bike description to its ecommerce site, merchandising teams could use Einstein’s gen AI capabilities to generate that content, based on past product descriptions and public information. What might that look like in the future?

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Martech

DECEMBER 8, 2023

“There was a movie by Woody Allen called ‘Zelig’ about a guy who showed up at all the important events in history but was never part of them. So I started looking and I interviewed with a company called Texas Instruments which was looking for people for the merchandising department. I got the job. ” I told him.

Merchandising 76

Merchandising Work Management Thought Leadership Marketing Management 76

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

It’s how one automotive racing giant creates a consistent and personalized brand experience across in-person events and digital channels. When fans attend an event on race day, brand representatives know the fan’s name, driver preferences, and past purchase history thanks to CRM first-party data.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Hubspot

FEBRUARY 7, 2020

Ecommerce Store: For companies that sell merchandise, in addition to their regular product or service, they can put their ecommerce store on a subdomain. Besides the main products, merchandise is available at shop.hubspot.com. Additionally, a subdomain is useful for a blog if you want to create a niche authority.

SEO 97

SEO Merchandising Domain Lead Scoring 97

Content Standard

MARCH 12, 2024

Additionally, ADP hosts webinars and events where subject-matter experts share their expertise and insights on relevant HR and payroll topics. Hubspot excels at the art of content diversification and merchandising. This approach helps ADP build credibility and demonstrates how immersed it is in the HR community.

Media 94

Media Brand Identity Branding Storytelling 94

Zoominfo

JUNE 19, 2022

While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. While monetary donations can be helpful, volunteering at community events or spending time with LGBTQ+ advocacy organizations may be a more valuable experience.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Salesforce Marketing Cloud

DECEMBER 1, 2021

Live commerce — hosting live virtual events with shopping opportunities — blurs the line between entertainment and shopping, and it can be an especially lucrative channel for small businesses. For example, the Body Shop in Brazil launched a Cyber Monday live shopping event complete with product demonstrations, skincare routines, and tips.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

Webbiquity

JULY 27, 2018

Merchandise is always a good way to attract attention to a trade show booth. Stay active on social media throughout the event to keep in touch with both attendees and those who couldn’t make it. Just be sure to use the proper event hashtags and your booth number. Provide Promotions. Conclusion.

Trade Show 113

Trade Show Tips Ad Building Work Management 113