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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews.

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Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product

Tomorrow People

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. But increasingly, those concerns stretch beyond the product or service offering. We all know the value of listening to the customer.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This is especially true in large urban centers. So, how can marketers reach this broad and profitable segment? TV is as efficient as it is effective.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

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5 Dreamforce Sessions Data Leaders Don’t Want to Miss

Salesforce Marketing Cloud

From how we work and innovate to the products and services we create for our customers. During this keynote, Tableau leaders, product experts, customers, and community members take the stage to talk about data in the AI era. But the success of AI depends on an effective data strategy, data governance, and security.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Is your business ready to have its most productive year yet? Personalization and privacy: With increased use of personalization and targeting in marketing, both businesses and consumers share concerns about data privacy and the ethical consequences of using consumer data. Quick Takeaways. Image Source: Precedence Research.