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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Ethical data use goes beyond legal data use.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

– Zontee Hou, director of strategy, Convince & Convert Don’t: Overlook AI’s legal, ethical, or quality implications Bias and ethical concerns are associated with generative AI, and there are legitimate concerns over quality, authenticity, security, and privacy. But copy from AI is starting to look obvious and dull.

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Delivering Episode 16: Privacy Expectations in Email Marketing

Litmus

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

Respect opposing or differing opinions, beliefs, and conclusions. We also must remember, these are all free platforms, we are at the mercy of their alleged privacy policies, ethics, company culture, professionalism, and operations. We all agree to open ourselves up to exploitation and privacy violations. Nothing is free.

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Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product

Tomorrow People

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. Every modern marketer aims to understand the client’s challenges, needs, and opinions. We all know the value of listening to the customer.

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Your Data Privacy: How Much Do People Know?

The Customer

It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. Data Privacy Highlights. Data Privacy Highlights.

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