Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. Culture Code: Creating A Lovable Company from HubSpot All-in-one Marketing Software.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Martech

MAY 2, 2023

It reveals the most searched-for capabilities, with personalization at number one, and identifies the categories that offer them. Even while there is consolidation of the industry in the economic environment of today, a motivation to rationalize stacks, we still see people using this very wide variety of tools.”

Marketing AI 125

Marketing AI User-Generated Content Hubspot Digital Experience Platform 125

SmartBug Media

FEBRUARY 19, 2024

In today’s ultra-competitive, fast-paced business environments, it’s essential to stay up to date with relevant technology and streamline business processes if you want your marketing, sales, and customer success teams to keep up. What Types of On-Site Business Training Workshops Does SmartBug Offer?

Training 59

Training CMS Development Account Based Marketing Business 59

Webbiquity

JANUARY 18, 2024

To further enhance credibility, include recent insights, trends, or research relevant to the recipient’s industry in your emails to show you have a deep understanding of the corresponding business environment. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Hubspot

APRIL 27, 2018

I asked HubSpot reps and recruiters for the resumes they used to get hired and the advice for others hoping to land a gig in sales. Caroline Atwood, inbound sales coordinator, HubSpot Cambridge. She says, “I created this resume for HubSpot when I switched industries from outdoor and environmental education to sales.

Hubspot 72

Hubspot Examples Cold Calling Work Management 72

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Image credit: HubSpot. According to recent research , the majority of consumers are more likely to purchase a product when presented with social proof. Practice Proper Channel Management. Positive Reviews.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Vidyard

JANUARY 8, 2021

This virtual bootcamp focuses on how to blend video-based technology, digital tools and virtual communication channels into your existing sales process to engage remote buyers and access more opportunities within the virtual selling environment. Prospecting with personalized videos. HubSpot Academy: Remote Sales Training Lesson.

Training 141

Training Top of Funnel Resources Work Management 141

Hubspot

NOVEMBER 8, 2023

In this blog post, we'll explore 14 essential best practices and tips from experienced sales managers at HubSpot. Hailey Linz , Corporate Sales Manager here at HubSpot, shares, “My top tip for aspiring sales managers: Lay a robust foundation for your team by crafting a strong operating model. Best Practices for Sales Managers 1.

Work Management 65

Work Management Lead Ranking Allocation Hubspot 65

chiefmartech

SEPTEMBER 21, 2017

Here’s one of the first presentations I gave on that topic in 2010. But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? This movement is growing. ” I smiled.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

SmartBug Media

SEPTEMBER 20, 2023

Guest author Rachel Dong is an associate marketing manager on the SEO team at HubSpot How did SmartBug, a full service digital agency and an elite HubSpot partner, go from a company of one employee to 200 strong—and do so while being completely remote?

Curation 59

Curation Paid Search Agency Advertising Agencies Fulfillment 59

Martech

AUGUST 16, 2023

Today’s customers want quick answers, personalized experiences, and zero redundant conversations. They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys. And why shouldn’t they?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Marketing Management B2B 98

Hubspot

DECEMBER 11, 2023

But today, there are many ways to close deals in person, over the phone, and virtually. Virtual training is done through an online platform that is meant to replicate the in-person experience of training. You can do synchronous or asynchronous training sessions, some of which are live video or recorded presentations.

Training 66

Training Ad Building Class High Quality Lead 66

Zoominfo

NOVEMBER 3, 2020

Just ask the likes of Airbnb, Spotify, Peloton, Slack, Zoom, and more — who have maintained (and even grew) brand loyalty through meaningful product expansion strategies while working today’s mostly remote work environment to their advantage. And strategies that can drive even more — like cross-selling and upselling — have huge ROI.”.

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

SendX

JULY 6, 2021

Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. Personalization A general email is unlikely to work by any stretch of the location to have a successful email marketing campaign. Personalizing a message is not only about including your subscriber's first name in the email.

Template 195

Template Email Marketing Tips Brand Identity 195

SendX

JUNE 25, 2021

Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. Personalization A general email is unlikely to work by any stretch of the location to have a successful email marketing campaign. Personalizing a message is not only about including your subscriber's first name in the email.

Template 195

Template Email Marketing Tips Brand Identity 195

Zoominfo

AUGUST 12, 2018

Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

SmartBug Media

FEBRUARY 16, 2024

User testing : Another way to see things from your customers’ point of view, this method of gathering feedback involves observing customers while they use your product or service in a controlled environment. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

NOVEMBER 15, 2022

Conference rooms hold more people for formal meetings, while a theater includes a “stage” for Zoom-style video presentations. Users can also personalize their work area in Roam similar to a social media profile, with family pictures, books they like and other preferences. Dig deeper: Top 3 marketing use cases for the B2B metaverse.

Work Management 102

Work Management Paid Search Agency Ideal Customer Profiles Distribution 102

Hubspot

JUNE 28, 2022

It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually. Because some customers don't want to buy in-person. Additionally, hybrid selling enables you to build a stronger team.

Marketing & Strategy 74

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 74

Zoominfo

JULY 15, 2019

In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Now, these personal connections are essential to modern business success. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). You need to generate engagement.

Activities 246

Activities Brand Identity Branding Sample 246

Biznology

FEBRUARY 7, 2022

That trend will continue in 2022 as people strive for more meaningful work and the desire to continue to work outside of the traditional office environment to achieve better work-life balance, physical safety from COVID, and emotional safety at work (especially for women and people of color). This exodus will continue to be a top concern.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Zoominfo

NOVEMBER 3, 2020

Just ask the likes of Airbnb, Spotify, Peloton, Slack, Zoom, and more — who have maintained (and even grew) brand loyalty through meaningful product expansion strategies while working today’s mostly remote work environment to their advantage. And strategies that can drive even more — like cross-selling and upselling — have huge ROI.”

Cross-Selling 130

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 130

Martech

FEBRUARY 12, 2024

Tom pointed out that this new marketing environment requires a new kind of person. Tom had called the new person a “Tweener,” someone who can make sense of one area’s outputs so that those outputs can be understood and used as inputs for another area. They make up one’s personality. But where does Mary start?

Paid Search Agency 112

Paid Search Agency Planning Ad Building Enterprise Management 112

Zoominfo

OCTOBER 5, 2021

In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Now, these personal connections are essential to modern business success. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). You need to generate engagement.

Activities 130

Activities Brand Identity Branding Sample 130

SmartBug Media

SEPTEMBER 12, 2022

After two years of attending INBOUND through a virtual platform, we were finally able to get together in person. Our team attended both in person and virtually, so we got to consume way more content than expected—90 pages of team notes’ worth, to be exact! Connectivity: Bring the data back home via the HubSpot Contact Timeline.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Hubspot

JANUARY 4, 2024

In this article, experts from HubSpot, Belkins Agency, and more share powerful tactics they resort to stay upbeat. Poor customer experience HubSpot's research suggests that poor customer service can drive away potential sales. Disassociate your personal identity from the outcomes. It's official: You’re in a slump. Dissociate.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Paid Search Agency 73

Vidyard

JANUARY 8, 2021

Get the Kit Virtual Selling Training Resources Sales Gravy: Virtual Selling Skills Bootcamp This virtual bootcamp focuses on how to blend video-based technology, digital tools and virtual communication channels into your existing sales process to engage remote buyers and access more opportunities within the virtual selling environment.

Training 74

Training Top of Funnel Resources Work Management 74

DealSignal

DECEMBER 29, 2023

Unique Features: Access to a vast global database Detailed account and contact profiles Verified emails and phone numbers Social URLs inclusion Tailored for lead generation and sales outreach Personalized marketing strategies Clearbit Alternative: Overview Clearbit stands out in the sales intelligence and B2B marketing world.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Vidyard

JANUARY 8, 2021

Get the Kit Virtual Selling Training Resources Sales Gravy: Virtual Selling Skills Bootcamp This virtual bootcamp focuses on how to blend video-based technology, digital tools and virtual communication channels into your existing sales process to engage remote buyers and access more opportunities within the virtual selling environment.

Training 65

Training Top of Funnel Resources Work Management 65

Martech

SEPTEMBER 16, 2021

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. He’s editor of chiefmartec.com and serves as VP Platform Ecosystem for HubSpot. Making sure customers’ data is stored in a safe and secure environment is always a sure bet against that wild card to any brand, a data breach.

Paid Search Agency 114

Paid Search Agency Companies Mobile Advertising Marketing & Strategy 114

SendX

AUGUST 31, 2021

It assumes that the person signing up can be either a traveler looking for their stay or can be a host looking to open their home for guests. Birchbox offer email Birchbox is a company offering subscriptions on personal care, beauty and grooming products. It's a very warm email. Copy is short and to the point. Easy to skim through.

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

Hubspot

DECEMBER 11, 2018

To help you create an impressive resume and demonstrate your unique qualifications, I spoke with HubSpot recruiters to consolidate 17 recruiter-approved skills (and useful tips) that'll help you get the job. They are attributes and personality traits that demonstrate how you'll interact with others within the company. Leadership.

Hubspot 89

Hubspot Work Management Ethics Adwords 89

ANNUITAS

SEPTEMBER 3, 2020

In the current environment, where go-to-market is largely virtual, authenticity and relationship-building matter more than ever , and poor digital Customer Experience is difficult to overcome. Customer Experience is more paramount than ever in the current – largely virtual – marketplace environment.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

Hubspot

APRIL 14, 2020

It isn't unusual that communication and collaboration happens in channels, but also through our integrations with Hubspot, Zoom, and the more than 2000+ apps in the Slack app directory.". At Slack, Armstrong is responsible for partnerships, alliances, the Slack Fund, and M&A.

Transparency 101

Transparency Wiki Work Management Distribution 101

chiefmartech

OCTOBER 23, 2022

Let’s start by recognizing that most software follows a pattern of three tiers or layers: Data — at the bottom: records stored in a database Presentation — at the top: what appears on the screen to users Business Logic — in the middle: decisions and flow between the other two layers. What about the presentation or delivery layer?

Marketing Automation Services 82

Marketing Automation Services Work Management Marketing Management Product 82