Remove en-us solutions
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Send in the Clouds: Martech Moves to Cloud Platforms

Customer Experience Matrix

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. The ecommerce world has managed this to some extent, with ‘headless’ solutions and standards enforced by the MACH alliance.

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How Should I Market to Purchased Lists?

The Point

Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. Outbound marketing is an imperative if your audience doesn’t know your brand, or that your type of solution exists, or that they even have a problem worth solving in the first place.

Purchase 162
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Getting to ABM: notes from the field

Biznology

Enli’s solution is essentially an electronic patient record that allows doctors to manage and report outcomes that will be reimbursable under the new payment models that will swing into effect fully in 2018. I credit Matt Heinz with helping us think this through. It’s been a long, but productive, journey. Fascinating stuff.

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Demand Type: How Buyer Mindsets Drive Messaging

Content4Demand

With a brand-new concept, you need to focus on raising awareness and educating your audience more about why they need a solution than the nitty gritty about the solution itself. When it comes to New Paradigm and Established Market solutions, your focus can move to loosening the status quo and motivating buyers to make a change.

Demand 69
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Digital Asset Management and the knowledge gap: Discovery

Martech

If you imagine digital asset management as a chess game, some of us have a base understanding. As stated in the last article, “how many of us do not engage, use and reuse content daily.” ” Simply put, most of us engage with content at various levels every day. All in and en passant.

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B2B SEO Strategies for Multilingual Web Content

KoMarketing Associates

Rather, an organization – particularly one based in a country outside the United States – will need to market their solutions to visitors using their native language and other languages in proximity of their country, as well as English potentially.

SEO 120
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J.D. Power et Reputation.com forment une alliance, permettant l’intégration de la gestion des réseaux sociaux et e-réputation avec des solutions stratégiques d’expérience client.

Nuvi

Power continue l’expansion de son écosystème dédié à l’expérience client en formant une nouvelle alliance. COSTA MESA et REDWOOD CITY, Californie – 16 octobre 2018 — Dans l’optique de développer la solution de gestion de l’expérience client la plus complète et la plus novatrice du marché, J.D.