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How We Grew Our Organic Reach 185% on Facebook

Hubspot

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach one percent of them -- which is pretty shocking, if you think about it.

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The prerequisite to effective social media: the idea organization

Chris Koch

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. In other words, unless we become idea organizations, we’re not going to have much to say to customers, prospects, and influencers in social media.

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32 social media training resources and courses every marketer needs

Sprout Social

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Tapping into social listening is an effective way to uncover insights for these areas and beyond. And yet, social media’s impact reaches every corner of your business. Level: Intermediate.

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Driving Success Through Metrics

SmartBug Media

A successful company not only creates a customer-centric experience but also ensures that the needs, expectations, and preferences of its customers are integrated into the core culture of the entire organization. This article explores how leaders can effectively track these metrics to foster business growth and improve customer relationships.

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HubSpot’s October 2023 releases: The manager’s guide

Martech

If you use Office 365, you can now benefit from the efficiency and effectiveness of the AI assistant for generating sales emails. Include 20 images in Facebook posts instead of the previous limit of four. Check your availability beyond the current day by viewing your entire calendar in the new meetings widget.

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How to create a complaint management system to protect your brand reputation

Sprout Social

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Complaint management is the process of handling customer complaints within an organization. An effective system will accept, categorize and track customer complaints from initiation to resolution.

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How Do I Know Which Social Platform Is Right For My Business?

Navigate the Channel

A social media voice book, like a brand book, can be an effective tool. Facebook has the distinction of being first to the party (sorry, LunarStorm, SixDegrees and MySpace), so it has many users, but its evolution from a Harvard dorm room to 2.93 Facebook is still growing, but at a rate of 1.6% We can help.) Where did they go?