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| Page 1 of 32 | Previous | Next | | | CHRIS KOCH MARCH 25, 2011 The prerequisite to effective social media: the idea organization I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. In other words, unless we become idea organizations, we’re not going to have much to say to customers, prospects, and influencers in social media. What do I mean by an idea organization? Appeal to their egos. | | | | | |
| LEAD VIEWS MAY 1, 2012  Old CMOs, New CMOs and Broken Marketing Organizations – Part 2 of CMO Series In this post, we’ll try to answer that question, especially in the context of fixing a broken marketing organization. Some questions to keep in mind: Are marketing’s objectives aligned with those of other organizations, especially sales? Are workflow processes organized and documented; and are accountabilities for executing those processes clear? Don’t do that. | FIFTH GEAR ANALYTICS OCTOBER 8, 2010  Don’t Let Meetings Be the Death of Your Organization The author weaves a fictional tale of a company struggling with staff meetings, and how those affect the long-term success of the organization. Here are my 5 paraphrased tips for effective meetings: Have a clear meeting objective. Employee satisfaction employee book club meeting effectiveness wendy boyceWendy Boyce. Invite relevant participants only. Avoid “Rabbit Holes.&# | LEAD VIEWS APRIL 10, 2012  Old CMOs, New CMOs and Broken Marketing Organizations On the other hand, landing in a broken organization is fraught with peril. We are (obviously) huge technology fans and believe in the power of automation and the Internet to dramatically improve marketing effectiveness. Related posts: Joining the Cloud family to enable Sales effectiveness Dear Readers, I write today’s post with a feeling of. What accounts for this? metrics). | BUYEROLOGY MAY 2, 2012  Is Your Organization Likeable? Are You Attracting the Right Buyers? While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers. Simply stated – is your organization even “likeable” in the eyes of your buyers? Are Buyers Really Hiding? | | | | | | | |
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SALES CHALLENGER | MONDAY, MARCH 4, 2013  3 Steps to Becoming a Challenger Organization
This is also another major change, in fact, a critical change in the approach of the entire commercial organization. How can we effectively begin to change into a Challenger organization? In working with a variety of member organizations, we’ve seen a pretty typical process play out. Becoming a Challenger Commercial Organization occurs in three steps: Pilot Challenger for proof points. Demand Generation—as it sounds, how does the commercial organization create demand in the market (all three steps are marketing led). Broaden Challenger adoption. MORE >> -
BIZNOLOGY | MONDAY, MAY 7, 2012  How to clean up a cluttered website? Content analytics is the answer
Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Choosing the right tools: In large organizations, building a comprehensive audit without the right tools is a fool’s errand. Panda (Photo credit: Wikipedia). You do the keyword research. MORE >> - PKM and the Organization - Pollard
The PKM-Enabled Organization. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. September 2006. Aug Oct. MORE >> -
PUZZLE MARKETER | TUESDAY, MAY 29, 2012  Social Media Boosts Organic Search Results [Infographic]
Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” Summary, in order from least effective on SEO to most effective: 100 Google+ Followers yielded a 14.63 ” with an experiment. This infographic is a result of that experiment and shows very interesting results. Although maybe not the most perfect experiment, it appears the answer is “Yes” Read more about this infographic from the great blog post by Mind Jumpers. 50 Tweets yielded a 2.88 MORE >> -
INBLURBS | THURSDAY, MAY 3, 2012  What is the most effective SEO Tactic? Creating Content!
A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%. blogging Content Creation Strategy Content Marketing Get Found Online inbound marketing content creation services content creation strategy generate more business leads most effective SEO TacticCompanies who create content, operate a corporate blog and update it frequently have 55% more website visitors. Corporate Blogging. Video Content Creation. MORE >>
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