Remove Education Remove Privacy Remove Privacy Policies Remove Resources
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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

That’s a big change because when CDP was just a marketing tool, IT teams were very happy to let marketers buy the CDP becaise it kept the marketers happy without consuming IT resources. Most recently, we’re seeing CDPs in education, healthcare, and government applications. Now, CDP is too important to be left to marketers.

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Online Privacy and Security Statistics You Should Know in 2020

Ledgeview Partners

Online privacy and security are top considerations for professionals and businesses within every industry today, so it’s no wonder that more online privacy and security statistics and data emerge to help guide us in 2020 and beyond. 40% are seeing benefits at least twice that of their privacy spend.”. “84%

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How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)

Matchcraft

By automating repetitive and time-consuming tasks, such as data analysis, you can free up time and resources that can be used to focus on more important and strategic tasks. There are a number of potential challenges and considerations when implementing machine learning in advertising, such as data privacy and ethical concerns.

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Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. They’ve had to go through the process of updating their privacy policies.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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The power of customer data across the journey: Acquisition

Martech

This article will look at the first part of the customer journey: acquiring and educating new customers. As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. What about data privacy?

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What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

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