Webbiquity

MARCH 29, 2018

Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well. One of the areas in which blockchain holds great potential is in marketing—but a good share of marketers are as yet unaware of this fact. However, if blockchain impacts marketing with anywhere near the speed it has impacted finance and technology, it could change the entire industry overn

Marketing & Strategy 255

Marketing & Strategy Opt-in Paid Search Agency Social Media 255

Marketing Insider Group

MARCH 27, 2018

If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before. They expect something different or more from the businesses they buy from, they rely on new people or sources to help them […]. The post How Consumer Habits Are Evolving in 2018 (and What to Do About It) appeared first on Marketing Insider Group.

eCommerce 237

eCommerce Buy Product Business 237

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more? Keep reading! 1. Put the customer before the product.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

DiscoverOrg

MARCH 29, 2018

This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon DiscoverOrg’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon.

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and often become your company’s best ambassadors. No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smart phones as their first – and often only – device. Take a look at these 6 tips that are key components to successful mobile marketing.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

KoMarketing Associates

MARCH 26, 2018

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

Marketing Insider Group

MARCH 29, 2018

Have you ever had a successful garden? Yeah … me neither. But I’m a big fan of analogies, so just roll with me on this one. Regardless of our respective horticultural expertise, we can agree on what you need to have a successful garden. Seeds: Without seeds, you aren’t even gardening in the first place. […]. The post A Better Way to Think About Marketing Automation appeared first on Marketing Insider Group.

Marketing Automation 185

Marketing Automation Automation Marketing & Strategy Marketing 185

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

MARCH 28, 2018

The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works.

Brand Identity 178

Brand Identity Branding Zoominfo Transparency 178

Influitive

MARCH 29, 2018

For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer community has a critical mission: to band together and combat attackers who threaten their companies’.

Paid Search Agency 157

Paid Search Agency Product Marketing Management Communities 157

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. However, alignment is not always easy to achieve. InsideView recently published “The State of Sales and Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Teams and Go-to-Market Teams” report, and found three major roadblocks to sales and marketing alignment: a lack of accurate/shared data on target accounts and prospects (43 percent), communication (43 percent) and measu

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

Biznology

MARCH 26, 2018

Newer is almost always better. In business, as in life, sprucing up your office can have a big positive impact on your mood and productivity. Furthermore, undertaking an entire office redesign can provide a massive lift to your staff and team members. So whether you work in a corporate office, a warehouse, a restaurant, or a pharmacy, modernizing where you work is essential to your long-term success.

POS 160

POS Consulting Small Business Marketing Cost 160

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Marketing Insider Group

MARCH 30, 2018

For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Superconsumers are obsessed with a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they really like. Although small in number, […].

Brand Identity 147

Brand Identity Branding Product Marketing & Strategy 147

Tomorrow People

MARCH 27, 2018

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. We’re nearly at the end of this walkthrough in making your client/agency relationship a match made in heaven. From the roles of people on both sides, to the dos and don’ts of briefing a project, to the different types of content we create for you and how you review and approve them before introducing the practical standard tools that boost productivit

Advertising Agencies 136

Advertising Agencies Work Management Paid Search Agency FAQ 136

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. I was performing as part of a pop-up Shakespeare exhibition that put on scenes from Romeo and Juliet in the midst of the crowd every few hours, which meant I had plenty of time to play with the other instillations.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

KoMarketing Associates

MARCH 27, 2018

Marketers are still invested in utilizing email to reach out to their target audience, but new research suggests that they are struggling to engage their prospects. Ascend2 recently published results from their “Email Marketing Engagement” survey, which explored how marketers are using email to achieve key objectives. The research found that the top priority for marketers is currently to improve email engagement (55 percent).

Customer Surveys 120

Customer Surveys Email Marketing Barriers Class 120

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Marketing Insider Group

MARCH 26, 2018

Customer centricity is a common theme emanating from the C-suite these days. When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […]. The post Organize Around Common Episodes That Can Make or Break Your Brand appeared first on Marketing Insider Group.

Organization 136

Organization Brand Identity Branding Marketing Management 136

WriteSpark

MARCH 28, 2018

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

Act-On

MARCH 28, 2018

If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix your strategy mistakes forever.

Marketing & Strategy 136

Marketing & Strategy Content Inbound Marketing Marketing Strategy 136

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Marketing Insider Group

MARCH 28, 2018

The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information. By educating your buyers about the products and services you […].

Cold Calling 146

Cold Calling Conversion Rate Conversion Education 146

WriteSpark

MARCH 28, 2018

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

Act-On

MARCH 27, 2018

Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances.

Tips 107

Tips Ad Building Paid Search Agency Marketing & Strategy 107

Adobe Experience Cloud Blog

MARCH 29, 2018

In 1962, at the Seattle World’s Fair, IBM demoed the ‘Shoebox’—a machine that could understand 16 spoken words in English (10 of them were actually just digits, from ‘0’ through to ‘9’, but at the time, this was genuinely groundbreaking stuff). Four years later, an early episode of Star Trek aired, featuring a conman trafficking mail-order brides. But the episode was notable for another reason—this was the first time viewers would have seen the crew of the Enterprise talking to its computer.

Amazon 134

Amazon Enterprise Management Work Management Advertising Agencies 134

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Onalytica B2B

MARCH 29, 2018

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Location: Chicago, IL, USA. Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Kapost

MARCH 28, 2018

What do you think of when you hear the term “agile”? Speed? Yeah, me too. But that’s not what the 1st State of Agile Marketing 2018 research found as the. The post Simple Agile Marketing Truths: What Marketers Want vs. What They Get appeared first on Kapost Content Marketing Blog.

Marketing & Strategy 108

Marketing & Strategy Marketing Research Content Marketing 108

Act-On

MARCH 29, 2018

What is website visitor tracking? The ability to “see” what individuals – both known and anonymous visitors – are doing on your website gives you the ability to target them, meaning you can deliver valuable content that’s tailored to their needs and encourages them to take the next step. Learn more.

Marketing Websites 101

Marketing Websites B2B Content 101