Heinz Marketing

JULY 31, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Here we are at the height of summer! With the sun shining brightly and vacations calling our names, it’s no surprise the summer vacation mindset can sometimes affect our focus and motivation. The challenge of staying on track with your sales and revenue goals while balancing family time and fun can seem daunting.

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Work Management Allocation Tips B2B 94

Marketing Insider Group

JULY 31, 2023

The parameters that make an online resource “authoritative” are always changing. Google uses a variety of factors to decide what makes a source worth displaying on its search engine results pages (SERPs). The search engine’s developers also admit that online content is constantly changing, and “we continuously measure and assess the quality of our systems to ensure that we’re achieving the right balance of information relevance and authoritativeness.

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Advertising Agencies Marketing AI Paid Search Agency Tips 214

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too.

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Storytelling Product B2B Marketing Best Practices 89

Zoominfo

AUGUST 1, 2023

The more potentially disruptive the technology, the greater the hype. While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a com

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. However, sometimes you want to broaden capabilities by driving brand awareness and engaging in a wider stakeholder group. For this, programmatic platforms can be highly beneficial. Therefore, this article focuses on Google DV360, a platform we use for planning, buying and managing display and video campaigns.

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Metadata

AUGUST 3, 2023

This is the fifth post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. Building accurate audiences in native ad channels is way too painful for B2B marketers. Here are the three complaints we hear most from B2B marketers about it: Native ad channels have limited targeting criteria User-generated criteria available in native channels is lying to you Audience data exists

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Only B2B

AUGUST 2, 2023

In today’s competitive business landscape, lead generation is crucial for driving growth and revenue. There are two main approaches to generating Marketing Qualified Leads (MQLs) : Inbound and Outbound lead generation. Each method has its own unique strategies, benefits, and challenges. In this comprehensive blog, we will explore the differences between Inbound and Outbound lead generation, and how to find the right mix to maximize MQL generation.

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ANNUITAS

AUGUST 2, 2023

Many of you have been following our thoughts on the blog surrounding two main concepts: the office of the Chief Growth officer , and the importance of approaching go-to-market via a Converged Growth lens. These two concepts are integral in transforming your go-to-market form traditional, “random acts” mode into a more predictable, scalable perpetual Growth Engine.

Marketing Analytics Tools 130

Marketing Analytics Tools Act-On Analysis Marketing Management 130

Bannersnack

AUGUST 2, 2023

8 minutes read Creative teams are under a lot of pressure. On top of coming up with new ideas for campaigns, they also need to conduct the production process and deliver on time. Often with limited resources. As a result, scaling visual content creation has become a growing issue. Creative variety is essential in advertising, but how do you scale production to meet demand?

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Creativity Automation Product Ads 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Webbiquity

AUGUST 1, 2023

There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? Here are nine helpful strategies. Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence

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Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience.

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Marketing AI Planning Marketing & Strategy Top of Funnel 228

SendX

AUGUST 4, 2023

It is vital to protect emails at every stage of their journey. This is where email encryption comes in. Know how it works, and its various benefits.

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Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

AUGUST 1, 2023

What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize.

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Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Like they’re trying to tell a story about your audience, your brand, and your online performance? Well, you’re not far off. Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Industrial Marketing Today

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. It is important to focus on the value proposition of your product or service when writing compelling content.

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Content Practices Service Product 135

Ahrefs

AUGUST 3, 2023

Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging. But first, let’s make sure we’re on the same page.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Daily Egg

AUGUST 4, 2023

Owning, running, or working in a service business can get hectic. If you want to get better about scheduling jobs, managing clients, The post Jobber Review appeared first on The Daily Egg.

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Marketing Insider Group

JULY 31, 2023

Let’s face it: nothing is ever one-size-fits-all. Your favorite coffee order? Definitely not the same as your coworker’s triple-shot, half-caff, oat milk latte with a dash of cinnamon. Your ideal weekend plans? Probably not the same as your friend who loves skydiving. And when it comes to choosing the right software for your business? You guessed it–not one-size-fits-all, either.

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Verticals Work Management Marketing Management High Quality Lead 197

Salesforce Marketing Cloud

AUGUST 2, 2023

Three times a year, we release new features and functionality, so you can take advantage of the latest and greatest that our platform has to offer. Let’s dig into the dates for this sandbox preview, so you can see what’s coming up for the Winter ’24 Salesforce release Note the key dates for this release now so your organization is prepared for the upgrade.

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Martech

AUGUST 1, 2023

Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid experience that allows visitors to “capture” works of art from the collection and show off virtual versions of them on Roblox. The experience, which includes virtual and augmented reality elements, was designed by the multidisciplinary company UNIT9 and Verizon, in partnership with Roblox, strategy and production company Ode to Joy, and

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The Daily Egg

AUGUST 4, 2023

Every business needs a website. It doesn’t always need to be fancy, but customers expect any business—from agencies to barbershops and everything. The post Jimdo Review appeared first on The Daily Egg.

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HG Data

JULY 31, 2023

Technology Intelligence Data-Driven Decision-Making In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, reveals how Technology Intelligence enables businesses to gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. The fastest-growing global businesses are increasingly turning to Technology Intelligence to plan their GTM strategy, … The post Podcast: Technology Intelligence Data-Driven De

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Salesforce Marketing Cloud

AUGUST 1, 2023

Hands-on learning with Trailhead New hands-on challenges Complete the Get Hands-on with Learning Quest For many of us, the best way to understand and retain new information is to roll up our sleeves, get hands-on, and “learn by doing.” Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning.

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Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Daily Egg

AUGUST 3, 2023

Enabling visitor personalization on your website can be a complex process. Fortunately, software like Markettailor exists to make it easier for organizations. The post Markettailor Review appeared first on The Daily Egg.

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Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.” Show me your footer and I can tell you how good your SEO is.

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Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. What powers generative AI? Large language models (LLMs) — which allow generative AI to create new content from the data you already have.

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