Marketing Insider Group
NOVEMBER 6, 2023
Remember when shopping and advertising were simple? Then the internet came along and changed the game. In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. They’re having full-blown conversations across various online platforms. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute.
Martech
NOVEMBER 6, 2023
In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.
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Marketing Insider Group
NOVEMBER 6, 2023
If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant.
Engagio
NOVEMBER 6, 2023
One of your most important jobs as a senior marketer is communicating the impact of marketing investment on business results. Without showing this clearly, it’s difficult to justify and defend the budget you need to be successful. The language, metrics, and reports you use matter. Choose the wrong ones, and you diminish marketing’s credibility across the organization.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Navigate the Channel
NOVEMBER 6, 2023
In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Top Rank Marketing
NOVEMBER 6, 2023
Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. It’s how you make sure your message is shown to the right people — and only the right people. Let’s explore what B2B audience segmentation is, some common challenges marketers face when segmenting, and how to overcome those challenges.
Salesforce Marketing Cloud
NOVEMBER 6, 2023
As a strategic account executive at Salesforce, I spend my days advising companies on how to use emerging technology to grow their business. I can tell you this: C-suite leaders are nervous about generative AI in business. They know they need to do something but don’t have clarity on what, or how. I’ll tell you what I tell them. But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re
The Daily Egg
NOVEMBER 6, 2023
Live chat solutions for your website or ecommerce store are a thing of the past. Well, kind of. More accurately, they’re in. The post Tidio Review appeared first on The Daily Egg.
Visitor Queue
NOVEMBER 6, 2023
The ability to nurture cold leads into sales is crucial for companies of all sizes. Cold leads, often comprising potential customers who have expressed interest but haven’t yet engaged with your company, represent a significant opportunity for revenue generation. And, with markets being so unpredictable, it’s essential to convert as many of these cold leads […] The post Turning Cold Leads into Sales: A Step-by-Step Guide appeared first on Visitor Queue Blog | Identify Website Traffic.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
NOVEMBER 6, 2023
Let’s be honest—most of us like free stuff. Unfortunately, it’s pretty difficult to find anything that’s actually free anymore. And it’s even. The post Wepik Review appeared first on The Daily Egg.
Oktopost
NOVEMBER 6, 2023
We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increa
Navigate the Channel
NOVEMBER 6, 2023
When it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides. LinkedIn is a powerful platform for reaching professionals at scale.
Salesforce Marketing Cloud
NOVEMBER 6, 2023
Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. During peak shopping season, they’re even more valuable. Need a gift for the in-laws and not sure where to start? Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Navigate the Channel
NOVEMBER 6, 2023
Digital marketing has come a long way over the last few years. Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and (hopefully) increased conversions along with a better bottom line. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges.
Kevin Indig
NOVEMBER 6, 2023
Meet Wix Studio, the web creation platform for agencies! SEOs and marketers, Meet Wix Studio, the new web creation platform for agencies to deliver exceptional work with absolute efficiency. With cutting-edge SEO tech built-in, you get best-in-class defaults, automations and bulk actions that enhance your workflows or customization at scale for complete control.
B2BMarketing.net
NOVEMBER 6, 2023
On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?
sagefrog
NOVEMBER 6, 2023
Marketing campaigns are never a set-it-and-forget-it type of situation. Once you’ve begun implementing strategies, ongoing content creation, curation, updates, and engagement are just a few of the elements critical to long-term success. To help you get started, we’ve put together our top 7 social media marketing tips for beginners that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
illumin
NOVEMBER 6, 2023
Connected television (CTV) is revolutionizing the way audiences consume advertisements. Shifting behavior in how audiences watch their favorite TV shows, combined with new ad formats (like skippable ads) is dramatically changing the ways in which marketers write and create TV commercials. That is not to say that traditional linear TV is losing its huge influence on the advertising world.
Metadata
NOVEMBER 6, 2023
According to Statista, average monthly searches for “AI” increased by 284% between June 2022 and March 2023. You can thank B2B marketers for a good chunk of those searches. While there’s no denying that artificial intelligence (AI) is evolving quickly and manifesting in some rad ways, there’s also no denying that B2B marketers are paying very close attention.
Benchmark Email
NOVEMBER 6, 2023
In the fiercely competitive world of email marketing, grabbing the attention of recipients and enticing them to open emails is an ongoing challenge for marketers. To stand out in crowded inboxes, some marketers turn to attention-grabbing tactics, such as clickbait subject lines and emojis. While these strategies may achieve short-term gains in open rates, they… The post Clickbait Email Subject Lines and Emojis: Balancing Attention-Grabbing Tactics and Subscriber Trust appeared first on Ben
MarketMuse
NOVEMBER 6, 2023
Compared to MarketMuse, this inexpensive content optimizer is no bargain. Find out why.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Conversica
NOVEMBER 6, 2023
The post A MAP Isn’t Enough: The Trouble With One-Way Communication appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Versium
NOVEMBER 6, 2023
Bridging the Gap Between Business and Consumer Data to Reach Your Audience, Interview with Chris Matty from Versium
Zoominfo
NOVEMBER 6, 2023
Keeping pace with today’s customer demands and competitive pressures requires an adaptable toolset and a compelling vision. By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. When we decided to launch our ABM platform just under two years ago, we heard that buyers were frequently frustrated with existing ABM offerings, feeling they over-promised and under-delivered.
Martech
NOVEMBER 6, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
NOVEMBER 6, 2023
The training industry went through massive changes in 2020. Almost every form of education went virtual, from workplace training to recreational courses. Now that we have two forms of training available, it begs the question: What are the real advantages and disadvantages of in-person and virtual training? While choosing between online and in-person training may sound as simple as choosing Door A or Door B, it’s a watershed moment that opens organizations and potential learners up to a variety o
Martech
NOVEMBER 6, 2023
Marketing automation allows marketers to speed up processes and increase efficiency. Many of these solutions take time and planning to implement. However, there are some quick wins your marketing organization can achieve by making small changes to your existing marketing automation program. They don’t take much effort to get going and they can bring good value to your business.
Strategic-IC
NOVEMBER 6, 2023
It’s no coincidence that some of the best ABMers out there started their careers in the world of Sales. By name, you’d think Marketing experience is what makes for an Account-based Marketing guru. But names can be misleading. ABM is much closer to Sales than you might think. It’s account-led, it’s focused on forging and nurturing relationships, and it’s wholly reliant on meaningful, human interactions with your target accounts.
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