Marketing Insider Group

JANUARY 26, 2016

Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Their recommendations are dictating what lots of us. The post Influencer Marketing: 10 Strategies for Getting It Right appeared first on Marketing Insider Group.

Marketing & Strategy 144

Marketing & Strategy Marketing Strategy Youtube Trust Marketing 144

Direct Response Coach

JANUARY 26, 2016

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Do a Google search and see how many postcard companies are out there. Large, small or in between, [.]. The post Is a direct mail postcard enough?

Search Marketing 130

Search Marketing Google Paid Search Agency Companies 130

Marketing Insider Group

JANUARY 26, 2016

SEO has evolved a lot during the past years at a very rapid pace. With search engine algorithms being constantly updated and new benchmarks of what’s considered relevant and what not changing year after year, a number of myths and misconceptions waddle around people’s minds and just won’t go away. Here is a list of […]. The post Common Misconceptions about SEO That Just Won’t Die appeared first on Marketing Insider Group.

SEO 131

SEO Advertising Benchmark Search Marketing Relevance 131

Biznology

JANUARY 26, 2016

The beginning of the year is often a best of time in the blogging world. This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. So, this week, we’re doing the equivalent of putting on a movie in class.

Content Marketing 125

Content Marketing SEM Content Paid Search Agency 125

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

JANUARY 26, 2016

Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore. Successful marketing needs to be able to create a purpose, a community and […].

Storytelling 123

Storytelling Brand Identity Branding Communities 123

ANNUITAS

JANUARY 26, 2016

I am not an expert on writing, although I do have a journalism degree. However, I write a great deal and do actually enjoy it. As the need for great content and the content marketing trend continues to gain importance in marketing and demand generation, I find more and more people looking for advice on how to write. So, what’s the secret to writing…and writing well?

Demand Generation 109

Demand Generation CMO Conference Act-On 109

Convince & Convert

JANUARY 26, 2016

Virtual Reality. Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Seems impossible, right? Wrong! Lindsay has the kind of success story that makes virtual fantasy a virtual reality.

Training 113

Training Video Marketing Skype Effectiveness 113

Adobe Experience Cloud Blog

JANUARY 26, 2016

Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. I know. That seems horrifically unaware. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

Peer-to-peer 76

Peer-to-peer Thought Leadership Paid Search Agency Marketo 76

Convince & Convert

JANUARY 26, 2016

Image via BigStockPhoto.com. Unless a majority of them are negative, having more reviews is better than having fewer reviews. Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase. It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo.

Work Management 111

Work Management Marketing Management Guidelines Amazon 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt. Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book.

Peer-to-peer 54

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 54

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to de

Forrester 52

Forrester Lead Ranking Marketing Qualified Leads B2B 52

Hinge Marketing

JANUARY 26, 2016

Multiple generations in the workplace is nothing new. Today’s multigenerational workforce, however, seems to be something different, complicating business development within professional services firms. We are all well aware of the generational trifecta: Baby Boomers, Gen-Xers and Millennials (Gen Y). Each cohort has a unique view of and approach to the workplace, so it makes sense that they engage in business development differently.

Business 48

Business Peer-to-peer Work Management Webinar Metrics 48

SnapApp

JANUARY 26, 2016

As January comes to a close and marketing strategies for the new year are finalized, you might be asking yourself, “Is there anything more can I do?” . One craze that will take 2016 by storm is interactive content. It’s easy to include in any campaign, and to help get you inspired, we created the guide, 10 Ways to Use Interactive Content in 2016. If you’re going to be a part of the 76% of marketers creating more content this year (and trust me, you want to be) interactive content will be a powe

Webinar Metrics 48

Webinar Metrics Tools Planning Interactive Marketing 48

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Google either announced or implemented a variety of changes, all of which reward brands striving to provide the best possible experience to website users. Let’s recap some of Google’s biggest changes in 2015. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year. 1.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

MLT Creative

JANUARY 26, 2016

Buyer personas are a fundamental part of understanding your audience and your b2b buyers. Despite their importance, only 44% of b2b marketers are using buyer personas (ITSMA). They can take a lot of time and effort to get right and a lot of times companies bypass creating personas all together. This post is dedicated to convincing […]. The post Why You Need B2B Buyer Personas and How To Create Them appeared first on MLT Creative.

Buyer Personas 43

Buyer Personas B2B B2B Marketing Creativity 43

Hubspot

JANUARY 26, 2016

Today, the world is more connected than ever before. If you need to quickly reach someone who isn't nearby, you simply fire off an email, instant message, or social post, and you'll likely receive a response within minutes. That's where things might get tough. Even though we can reach each others quickly and easily, you may still face some communication challenges.

Tips 41

Tips Conversion Personalization Examples 41

Content Standard

JANUARY 26, 2016

Brands today talk. A lot. From social media to blogs, ads, and every email that’s sent in between, companies continue to crank out digital content of all shapes and sizes to keep themselves visible and their audiences engaged. So with every digitally present brand on-board with aggressive content production, one might assume that marketers have also become experts at driving conversions through all of this meaningful content, right?

Lead Nurturing 40

Lead Nurturing Top of Funnel Digital Marketing Funnels Leads 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JANUARY 26, 2016

How often do you take a step back from your day-to-day job to ask "why?". It's so easy to get caught up in the busy routine and forget why humans actually do what they do. On the consumer side, you might ask yourself, "Why am I drawn to cars that emphasize safety features?" or "Why do I buy shampoo that claims it'll make my hair feel soft?" As a marketer, you might ask yourself, "Why do I think this marketing campaign will appeal to our personas?

Positioning 40

Positioning Marketing Buy Features 40

Convert

JANUARY 26, 2016

If you have selected CRO as your major marketing project for the year, there is no lack of articles providing you with advice on what change, the best analytics software to use, and how to set up your split testing. But, what happens if you set everything up and things don’t work as they should? Maybe.

Campaigns 40

Campaigns Analytics Software Best Practices 40

Hubspot

JANUARY 26, 2016

Nonprofits operate in a crowded digital ecosystem with aggressive marketing tactics and massive advertising spends from the corporate world. It can be tough, as a result, to reach target audiences—especially for membership recruitment. How can nonprofits stand out, build visibility, and drive engagement in a landscape where the average email user sends and receives 122 messages a day ?

Psychographics 39

Psychographics Curation Opt-out Newsletter 39

The Freeman Company

JANUARY 26, 2016

Tips for event marketers looking to create engaging and educational brand experiences

Education 40

Education Event Marketing Tips Brand Identity 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Vidyard

JANUARY 26, 2016

I’m currently airborne – somewhere above the mid-west. I’m the most reflective at 35,000 feet, sitting in seat 12C surrounded by strangers – a space I’ve become increasingly accustomed to over the past 4 years as co-founder and CEO of Vidyard. I feel excited. Tomorrow (today) we’re announcing a milestone – our $35 million Series C financing led by Michael Brown, Sanjiv Kalevar and Roland Anderson at Battery Ventures.

Cable 79

Cable Work Management Fulfillment Paid Search Agency 79

Lead Liaison

JANUARY 26, 2016

As important as planning is to the success of marketing automation , it’s also important not to drop the ball after a marketing automation campaign is implemented. Unfortunately, marketers often tend to struggle with the next step after implementing marketing automation. Most often, these areas include starting small, sourcing quality content, and implementing steps for passing leads on to sales management as quickly as possible.

Marketing Automation 50

Marketing Automation Automation Lead Liaison Planning 50

Vidyard

JANUARY 26, 2016

Series C financing led by Battery Ventures will help Vidyard further innovate in video analytics and customer insights across all facets of a business. KITCHENER, Ontario – January 26, 2016 – Vidyard , the video platform that helps businesses turn viewers into customers, today announced it has closed a $35 million (USD) Series C financing led by Battery Ventures with participation from existing investors Bessemer Venture Partners, Salesforce Ventures, OMERS Ventures, iNovia Capital a

Marketing Automation Services 51

Marketing Automation Services Analytics Video Marketing Marketo 51

GreenRope

JANUARY 26, 2016

Interview with Wade Foster of Zapier. For those of you who aren't aware, GreenRope recently partnered with Zapier to allow you to easily trigger workflows, drip campaigns, and much more. I spoke with Wade about how Zapier started, who should be using it, and where he sees it going. I highly suggest all GreenRope users take a look at the integration and start zapping away.

API 40

API Small Business Marketing CRM Automation 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Vidyard

JANUARY 26, 2016

Series C financing led by Battery Ventures will help Vidyard further innovate in video analytics and customer insights across all facets of a business. KITCHENER, Ontario – January 26, 2016 – Vidyard , the video platform that helps businesses turn viewers into customers, today announced it has closed a $35 million (USD) Series C financing led by Battery Ventures with participation from existing investors Bessemer Venture Partners, Salesforce Ventures, OMERS Ventures, iNovia Capital and SoftTech

Marketing Automation Services 50

Marketing Automation Services Analytics Video Marketing Marketo 50

GreenRope

JANUARY 26, 2016

Interview with Wade Foster of Zapier. For those of you who aren't aware, GreenRope recently partnered with Zapier to allow you to easily trigger workflows, drip campaigns, and much more. I spoke with Wade about how Zapier started, who should be using it, and where he sees it going. I highly suggest all GreenRope users take a look at the integration and start zapping away.

API 40

API Small Business Marketing CRM Automation 40

Vidyard

JANUARY 26, 2016

Series C financing led by Battery Ventures will help Vidyard further innovate in video analytics and customer insights across all facets of a business. KITCHENER, Ontario – January 26, 2016 – Vidyard , the video platform that helps businesses turn viewers into customers, today announced it has closed a $35 million (USD) Series C financing led by Battery Ventures with participation from existing investors Bessemer Venture Partners, Salesforce Ventures, OMERS Ventures, iNovia Capital and SoftTech

Marketing Automation Services 50

Marketing Automation Services Analytics Video Marketing Marketo 50