Single Grain
MAY 1, 2023
B2B businesses must emphasize social media marketing in their strategies. But these companies must do more than post on social media; they must remain relevant, modern and knowledgable. The best way to achieve this is by keeping up with B2B social media trends. In this post, we’ll go over some key trends in B2B social media marketing and predictions for the future.
Marketing Insider Group
MAY 1, 2023
It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really , you ask?
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Zoominfo
MAY 1, 2023
Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. When launching a B2B advertising strategy, you’ll monitor traditional metrics, like clicks and conversions.
Marketing Insider Group
MAY 1, 2023
The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Despite the uncertainty many of us feel about the future of our profession, staying grounded in content foundations should provide confidence going forward. Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
NuSpark Consulting
MAY 1, 2023
SHOW 10 Recorded: May 1,2023 Topic: Optimizing the sales funnel from clue to close A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities. Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Spiralytics
MAY 1, 2023
Does your company use Customer Relationship Management (CRM) Software? The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. With these in place, it creates better customer experiences, which builds long-term customer relationships, and more importantly, drives more conversions.
Search Engine Journal
MAY 1, 2023
Google's John Mueller demystifies SEO tactics in a Reddit Q&A, emphasizing unique content, dismissing geotagging, and discouraging shortcuts. The post Google’s John Mueller Tackles “Dumb” SEO Questions On Reddit appeared first on Search Engine Journal.
Martech
MAY 1, 2023
B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. That is according to a new report from B2B marketing solution provider Anteriad. Dig deeper: How clean, organized and actionable is your data?
Ahrefs
MAY 1, 2023
I’ve personally published thousands of articles across dozens of blogs, recorded hundreds of videos, and posted who even knows how many photos. Creating that much content takes a lot of time, but the right tools can speed up the process.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Benchmark Email
MAY 1, 2023
As the world becomes increasingly digital, marketing efforts are also effectively shifted from traditional channels to online platforms. Email marketing, in particular, has been a go-to strategy for marketers looking to reach their audience cost-effectively and efficiently. However, with the rise of voice assistants, a new form of email marketing is emerging: voice-based email marketing.… The post The Rise of Voice-Based Email Marketing: Opportunities and Challenges for Brands appeared fi
Martech
MAY 1, 2023
Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential.
DivvyHQ
MAY 1, 2023
Making sure your content is compelling and drives the desired action can be a challenge, but the right call-to-action template can help! Check out our latest article to learn the elements that make up an effective CTA and 5 examples that will help you create standardized CTA templates for your brand. Don't miss out on boosting your sales by 83%!
FunnelEnvy
MAY 1, 2023
There’s a famous quote often attributed to John Wanamaker, an early American department store entrepreneur: “Half my advertising budget is wasted – the trouble is, I don’t know which half.” The phrase has become somewhat trite these days, showing up often in PowerPoint presentations given by marketers across the world. But the saying itself speaks to a problem at the heart of many marketing departments: it’s just tough to know which of your marketing campaigns are successful and which are a wast
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Terkel Marketing
MAY 1, 2023
How Do I Improve Email Deliverability? From building your reputation through emails to regularly tracking your sender information, here are 10 answers to the question, “What are your best tips for improving email deliverability?” Shift to Your Custom Domain Regularly Segment by Delivered Email Addresses and Clicks Do Thorough A/B Testing of Email Components Become […] The post How Do I Improve Email Deliverability?
LeanData
MAY 1, 2023
Automated meeting scheduling solutions are increasingly becoming standards of the modern revenue tech stack as companies look to engage customers with the best possible first impression. Learn more from the go-to-market experts at LeanData. The post Make Your Best First Impression With Automated Meeting Scheduling appeared first on LeanData.
Vision6
MAY 1, 2023
Are you looking for a reliable yet efficient way to effectively communicate with your customers without bombarding them with unwanted spam or promotional messages? Then, look no further than transactional SMS. Transactional SMS helps businesses provide vital and time-sensitive information to their customers. From order and appointment confirmations to on-demand customer support and payment reminders, they can be integral to any suitable communication strategy.
Heinz Marketing
MAY 1, 2023
By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Optinmonster
MAY 1, 2023
Not sure what your email subject line length should be? The subject line is one of the main reasons a subscriber will open your email. More people are using mobile devices, so you have to make sure your email subject line is readable by everyone in your audience. In this article, we’ll go over how long your subject line should be and some tips for making the most of your subject line character limit.
Single Grain
MAY 1, 2023
Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. From driving brand awareness to increasing sales and customer engagement, these 7 case studies of brands that have leveraged Amazon Advertising will provide y
EMagine B2B Blog
MAY 1, 2023
As the second largest search engine, YouTube is a force to be reckoned with. And with 65% of executives visiting a vendor’s website after watching a video, it’s clear that leveraging video into your content marketing strategy is an ideal tactic for us B2B marketers. Leveraging Videos in Your Content Strategy There are many ways B2B’s can leverage video marketing in their content strategy, from educational webinars to short, quick snippets from live events.
Kevin Indig
MAY 1, 2023
The world of marketing has been upended with the arrival of AI, but no marketing discipline is better suited to take advantage than local SEO. Come learn how to leverage AI for local SEO and why getting unique and useful content at scale this way is easier than you think. Join Verblio’s webinar May 10th at 11 AM PST. They’re sharing everything they know about AI for local SEO, based on building thousands of location pages and landing pages for clients.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClearVoice
MAY 1, 2023
Search engine optimization (SEO) is critical to the content process. It helps get the right eyes on your content. SEO comprises a variety of techniques that are constantly evolving. Although all factors are vital, there is one area that you can’t overlook. Backlinks. Earning backlinks plays a huge part in getting your content ranked on Google and other search engines.
ClearVoice
MAY 1, 2023
Search engine optimization (SEO) is critical to the content process. It helps get the right eyes on your content. SEO comprises a variety of techniques that are constantly evolving. Although all factors are vital, there is one area that you can’t overlook. Backlinks. Earning backlinks plays a huge part in getting your content ranked on Google and other search engines.
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