Marketing Insider Group
AUGUST 7, 2023
We’re living in a world where marketing ads are flying at us in every direction. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. We hate to be the bearer of bad news, but your buyers are tired of it. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The proof?
Salesforce Marketing Cloud
AUGUST 7, 2023
The exec summary Robots are coming … to some Salesforce offices. As an experiment to augment security teams, the Cobalt Robotics office robots (inherited from decommissioned Slack offices) recently started quietly roaming hallways to assist security by checking for: Security breaches Environmental issues, such as problems with heating or air conditioning Closed and locked doors The backstory you need With much news around artificial intelligence (AI) and how it can impact business, seeing robots
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Marketing Insider Group
AUGUST 7, 2023
When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” I explained why I love marketing and how I would try and help other marketers learn and grow. In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers.
LeanData
AUGUST 7, 2023
The 8th annual OpsStars conference is a unique opportunity to join 2,500+ operations professionals who are facing the same challenges in this tough market. Join us on September 13th at the Mint! The post FOMO Alert: OpsStars Sessions You Don’t Want to Miss appeared first on LeanData.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
AUGUST 7, 2023
Sometimes you just need a decent-looking website and you need it yesterday. Whether it’s a landing page for an imminent marketing campaign, The post Strikingly Review appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kevin Indig
AUGUST 7, 2023
Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think.
Martech
AUGUST 7, 2023
Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. The top five new ones are: Conducting a more detailed ROI analysis (38%) Spending more time researching purchase decisions (31%) Altering decision timelines based on changing business needs/priorities (24%) Spending more time using social media to
Sprout Social
AUGUST 7, 2023
Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. The response to Threads was different. Brands and the social media managers that run them took to the platform with enthusiasm.
Martech
AUGUST 7, 2023
It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Top Rank Marketing
AUGUST 7, 2023
What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Generative AI’s meteoric rise has left nary a sector of society unaffected by the technology’s touch, however when it comes to marketing, it’s a different kind of touch that is standing out — the human one.
Martech
AUGUST 7, 2023
Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. Other key findings include: Marketing automation was the most replaced martech application for the third consecutive year. 38% of all replacements were aimed at improving the customer experience.
Ahrefs
AUGUST 7, 2023
Having technical errors on your website can significantly impact how your site performs on the search engine results pages (SERPs). Therefore, you’ll want to ensure your site gets the best SEO score possible.
Navigate the Channel
AUGUST 7, 2023
Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. These small, wireless devices transmit signals via Bluetooth Low Energy (BLE) to nearby smartphones, enabling businesses to send targeted messages, promotions, and information in real-time.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ahrefs
AUGUST 7, 2023
If you aspire to become an SEO pro or want to take your SEO career to the next level, there are specific competencies you need to master.
Navigate the Channel
AUGUST 7, 2023
Social media platforms have revolutionized the way businesses interact with their target audience. Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Houzz: A social media platform for home improvement and design enthusiasts.
Champion Communications
AUGUST 7, 2023
Although it’s the middle of summer and the height of the holiday season, we haven’t taken a break from securing our coverage ! From closing the digital skills gap to championing diversity and empowering women, our clients have continued to speak about the biggest challenges they face working in the B2B tech world. Speaking with a variety of press verticals from HR to tech, our clients made big strides in answering some of the most pressing questions.
SmartBrief - Marketing
AUGUST 7, 2023
We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? But let’s rethink that. When shaped with creativity and insight, these nuggets of digital communication can detonate like dynamite, creating a substantial ripple in your marketing achievements.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SalesIntel
AUGUST 7, 2023
Statista says there were 4.2 billion voice assistants in 2020. In contrast, it’s predicted that this number will cross the point of 8.4 billion in 2024. Why do people use them so much? Because it’s convenient. With the help of a voice assistant, people can gain even more control over their electronic devices. They can read news, play music, and carry out plenty of other tasks in no time by using simple voice commands.
Vision6
AUGUST 7, 2023
In our dynamic business landscape, organisations must continue discovering new ways to move past one-size-fits-all email marketing strategies to engage with their audience effectively. Email segmentation can help your business create hyper-personalised email content to tailor each customer journey. In this article, we’ll delve into email marketing segmentation strategies, how to segment email lists, and best practices to follow.
Benchmark Email
AUGUST 7, 2023
Traditional email marketing tools can be cumbersome and overwhelming – especially for small businesses that just want an efficient way to send communication. Simplicity is what sets Benchmark Email apart, and we’re always looking for ways to provide a better, cleaner user experience. In that spirit, we’re harnessing the power of AI not only to… The post Unlocking User Insights: How Benchmark Email Leverages AI-Powered Research with Outset.ai appeared first on Benchmark Email.
Valasys
AUGUST 7, 2023
UGC or user-generated content is an original and brand-specific content created to spread awareness and goodwill about the brand. But what exactly is it? A UGC could be anything ranging from an image, video to a testimonial or a review, and even a podcast. Curious about more such questions? We’ve got you covered. In this blog we talk on everything related to UGC and answer questions like what the benefits of user-generated content are, how to utilize UGC for marketing, and where does user-genera
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convert
AUGUST 7, 2023
Interview with Melanie Kyrklund A bona fide expert in experimentation, Melanie Kyrklund has an impressive 14-year career behind her. Fair to say she knows her stuff. According to Melanie, the best way to navigate an ever-changing business landscape is to continuously refine your knowledge and experimentation process in order to make the best possible “next decision” And before embarking on your journey, Melanie recommends arming yourself with a robust understanding of statistics and
MKT1
AUGUST 7, 2023
The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap.
SmartBug Media
AUGUST 7, 2023
So you’re heading to INBOUND 2023 ! Whether it’s your first time as an attendee or you’re a seasoned veteran sponsor from the great Boston Convention and Exhibition Center (BCEC) , this article will have something for you. As a nine-time attendee (two of those being virtual, five as a sponsor) looking forward to year 10, for me, going to INBOUND is like going home.
ClearVoice
AUGUST 7, 2023
In today’s fast-paced and highly competitive digital landscape, capturing your audience’s attention early in their decision journey is absolutely essential. For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. It sets the tone for everything that follows while providing a “safe zone” to interact with audiences without forcing products & services upon them.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
HG Data
AUGUST 7, 2023
Displacing Competitors Through Product Launches In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, explains why it is critical that companies innovate in today’s B2B space. Figuring out where to innovate requires data-driven insights and analysis powered by Technology Intelligence — to identify market fit, understand customer needs, and stay ahead … The post Podcast: Displacing Competitors Through Product Launches appeared first on HG Insights.
Fount Media
AUGUST 7, 2023
Healthcare and pharmaceutical service providers in today’s digital age need successful marketing strategies more than ever to stay ahead of the competition. A healthcare email list that is specifically customized for your needs is an effective means of marketing. An email list that has been well curated can increase engagement The post 5 Ways Healthcare Email List Empowers Your Marketing appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.
FunnelEnvy
AUGUST 7, 2023
Pricing can be controversial in many sectors of the business community, partly due to the general human attitude towards money. According to research by Wells Fargo , 44% of Americans find talking about money more difficult than other serious topics, including politics, religion, and even death. And while it’s easier to talk money in a business context, you’d be surprised how many people are still somewhat sensitive to budget discussions in the B2B realm.
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