Marketing Insider Group
APRIL 4, 2023
Nothing could be better than getting your ideal clients to come to you. We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound.
Webbiquity
APRIL 4, 2023
Guest post by Mary Mathes, Alpha-Diver. The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.
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Vision Edge Marketing
APRIL 4, 2023
Decisions. Decisions. Decisions. It’s estimated that the average adult makes about 35,000 decisions every day. That’s about 2000 decisions per hour. In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. Data is a crucial asset that can help any business leader make informed decisions and gain a competitive advantage.
Contently
APRIL 4, 2023
Few things shoot fear into the heart of a marketer than the words “economic downturn.” Why? Because we know. We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Off the table for the foreseeable future.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
APRIL 4, 2023
Google's John Mueller explains the search engine's approach to crawling iframes and provides SEO recommendations for iframe content visibility. The post Google & iFrames: Debunking Myths, Understanding SEO Impact appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
APRIL 4, 2023
Which chatbot should you use and learn to master? Which platform provides accurate, concise information? Find out in this comparative article. The post ChatGPT Vs. Bard Vs. Bing: What Are The Differences? appeared first on Search Engine Journal.
Sprout Social
APRIL 4, 2023
Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.
Martech
APRIL 4, 2023
If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. Those members of the marketing operations team more focused on tech and operations (“maestros”) than the design and execution of campaigns earned, on average, $25,000 more than their campaign-focused peers.
Stevens & Tate
APRIL 4, 2023
In this day and age, every business understands the importance of having a company website. Even local mom and pop shops have a web presence, whether it’s a basic website or a social media page. However, not everyone realizes that there are different ways to build your website. If your website is the foundation for all of your online marketing efforts, then consider implementing a growth driven design.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
APRIL 4, 2023
Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach. Here’s how to develop the best recommendation strategy for your site, content and audience. Most off-the-shelf content recommendation engines will not have all the capabilities discussed here, but knowing what’s possible will help you find the best solution for your business.
Content Marketing Institute
APRIL 4, 2023
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.
Martech
APRIL 4, 2023
As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. How will these changes affect agencies? “I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference.
Search Engine Journal
APRIL 4, 2023
LinkedIn announces new features, including Suggested Posts, tailored content, and advanced search tools. The post LinkedIn’s New Personalized Features & Enhanced Search appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
APRIL 4, 2023
Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review Unit (CARU). The Unit had previously OK’d it. Why we care. Can marketers or consumers trust CARU’s seal of approval? If we take Walmart at its word — and so far there is no reason not to — CARU reviewed and approved Universe of Play.
Search Engine Journal
APRIL 4, 2023
Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. The post Google Analytics Introduces Regex Support For Event Creation appeared first on Search Engine Journal.
HG Data
APRIL 4, 2023
In this step-by-step video, Kevin Scott, Enterprise Account Director, demonstrates how customers leverage the power of HG Insights’ contract intelligence to uncover accounts with the highest propensity to buy. The post HG Use Case: Contract Intelligence Overview appeared first on HG Insights.
Martech
APRIL 4, 2023
Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Bannersnack
APRIL 4, 2023
8 minutes read Introduction According to JPMorgan Chase, 65% of middle-sized businesses and 61% of small businesses expect a recession in 2023. What’s more, in a survey conducted by The Wall Street Journal, 61% of economists think we’re heading toward an economic downturn. A lot of signs are pointing that way. The unhinged inflation, the energy crisis in Europe, and the political turmoil aren’t helping forecasters look at the full part of the glass – au contraire, they’re fuel for a smoldering
Buffer
APRIL 4, 2023
We’re big fans of creators here at Buffer. We build products specifically for creators, and many of us working here at Buffer are creators. So we were beyond excited to see Passionfroot (another creator-focused company) using Buffer. Passionfroot simplifies the lives of creators by providing a one-stop-shop for managing sponsorships, collaborations, bookings, and payments.
Search Engine Journal
APRIL 4, 2023
Read more about the latest updates in Microsoft Advertising for Professional Service Ads, enhanced CPC, easier asset management, and more. The post Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring appeared first on Search Engine Journal.
DivvyHQ
APRIL 4, 2023
Chatbots can be an extremely useful tool for businesses, especially for customer service. But what about marketing? In our latest guide from guest contributor Grace Lau, Director of Growth Content at Dialpad, you'll learn the benefits, best practices, and how to get the most out of chatbots for marketing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Liveintent
APRIL 4, 2023
LiveIntent has officially been in the One World Trade building for a year! Aside from the great amenities and views, we’ve created a space that is ours. A place where we can come together for Townhalls, team meetings, events, and much more! To make the office feel like ours we’ve added hints of LiveIntent branding throughout the space with our colors featured on walls, furniture, and pillows.
Televerde
APRIL 4, 2023
If you’re growing an apple tree, you’ll spend most of your time caring for the soil. While the ground might not directly yield apples, it’s the foundation for the tree. If it’s not healthy, neither are the apples. So, when you’re building a B2B marketing strategy with high returns, the first place you water is the soil – your first connection with potential customers – build brand awareness, and generate leads.
Hubspot
APRIL 4, 2023
When people think of consulting interviews, they immediately think of case study questions. You know the ones: you're given a hypothetical problem and asked to analyze the situation and recommend a solution. However, solving cases is only half the battle. You also need to answer behavioral questions that assess your experience, skills, and fit for the job.
Sage Marketing
APRIL 4, 2023
The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” A brand is not a logo or a catchy slogan, as many people often think. A brand is a story. And just like good stories, it’s the way they resonate with the audience that creates the magic. Your brand is the entire identity of your company, and although branding has always been a vital part of any successful business, in today’s cacophonic environment, you need to work much harder in o
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Digilant
APRIL 4, 2023
Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Over the next few weeks, we’ll dive deeper into these trends and solutions over a four-part blog series.
Sage Marketing
APRIL 4, 2023
The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” A brand is not a logo or a catchy slogan, as many people often think. A brand is a story. And just like good stories, it’s the way they resonate with the audience that creates the magic. Your brand is the entire identity of your company, and although branding has always been a vital part of any successful business, in today’s cacophonic environment, you need to work much harder in o
Outgrow
APRIL 4, 2023
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Dame Til Wykes for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Dame and here’s what we discussed about – 1. Access to digital technology solutions for underserved communities 2. Ensuring the efficacy and dependability of digital technology options for mental health care 3.
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