Webbiquity

AUGUST 30, 2023

Guest post by Nina Petrov. Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. Image credit: vectorjuice on Freepik Customer lifecycle management plays a large role in establishing and maintaining a powerful brand.

Ideal Customer Profiles 253

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 253

Ahrefs

AUGUST 30, 2023

We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the 1 million+ domains.

Domain 138

Domain SEO Studies 138

Salesforce Marketing Cloud

AUGUST 30, 2023

Recently, I asked my 16-year-old son if he had heard of ChatGPT (“Um, yeah, dad.”) and I wondered if he was using it at school. He said it helps him generate templates or starting points for essays. I then asked him if ChatGPT makes him smarter. No, he said, just faster. So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

HG Data

AUGUST 30, 2023

Uncovering EMEA Cloud Services Opportunities In this video, Tom Burns, Account Manager, demonstrates how one of his customers used HG Insights’ Technology Intelligence to uncover cloud services opportunities in EMEA. The cloud services market has grown massively in recent years, with the big three hyperscalers getting most of the market share.

Marketing Management 104

Marketing Management Service Amazon Video Marketing 104

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Top Rank Marketing

AUGUST 30, 2023

As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization , the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so quickly they can be difficult to fully appreciate.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Goodish Agency

AUGUST 30, 2023

Get ready to discover the top-notch features of Wave.video: Intuitive templates, AI tools, live streaming, and advanced sound editing.

Features 108

Features Template Tools 108

Content Marketing Institute

AUGUST 30, 2023

You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.

Marketing Strategy 91

Marketing Strategy Marketing & Strategy Content Marketing Content 91

Rev

AUGUST 30, 2023

Endless meetings. A disorganized sales process. Communication that lacks clarity. These are just a few common pain points for B2B organizations. And, amid a looming recession, it’s never been more critical to resolve these issues ASAP. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Goodish Agency

AUGUST 30, 2023

This case study explores how we leveraged InVideo, an AI video creation platform, to propel our video marketing strategy to new heights.

Case Study 105

Case Study Case Studies Studies Video Marketing 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04] At the end of July, Twitter announced its name change to X—and just like that, the blue and white bird logo has flown the coop.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

DivvyHQ

AUGUST 30, 2023

While we’ve invested a great deal of blood, sweat, and tears over the last 12 years to make DivvyHQ the best content operations platform, we recognize it isn’t for everyone. If you’re curious about our platform but not sure if it’s right for you, we get it. Take a look at why our product, as awesome as it is, might not be a good choice for you.

Content Marketing 85

Content Marketing Planning Content Enterprise Management 85

Anteriad

AUGUST 30, 2023

The post How to start running ABM without adding to your martech stack appeared first on Anteriad.

Account Based Marketing 97

Account Based Marketing ABM Ads Marketing 97

Salesforce Marketing Cloud

AUGUST 30, 2023

Would you trust an intern to help design a prominent piece of your product experience? Salesforce empowered me to do just that. This summer, I was Futureforce’s first intern on the Content Design team. I arrived at the Salesforce Tower full of energy and so many questions: Was I going to be able to actually make an impact? Who was I going to meet? How was I going to make the most of my time here?

Design 69

Design Content Thought Leadership Validation 69

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Engagio

AUGUST 30, 2023

I admit it! I played with Barbie as a child, and the messages of female empowerment were utterly lost on my 8-year-old brain. The beautiful clothes, fancy townhouses, and spectacular cars drew me in. I mean, what little girl wouldn’t want unlimited wardrobe options, fun friends, a cute boyfriend, and a life one could only dream of? And dream, I did.

DemandBase 62

DemandBase Customer Satisfaction Work Management Barriers 62

HG Data

AUGUST 30, 2023

Download our latest market report now! As technology companies face increasing pressure to hit revenue growth goals in the face of economic headwinds, data-driven decision-making has become ever more crucial. We’re thrilled to announce our latest market report: The Modern Approach to Data Infrastructure. The report is free and was created to empower your business … The post The Modern Approach to Data Infrastructure appeared first on HG Insights.

Marketing Report 62

Marketing Report Paid Search Agency Companies Business 62

Digilant

AUGUST 30, 2023

The 2023/24 NFL season kicks off Thursday, September 7th with the Kansas City Chiefs hosting the Detroit Lions. After the 2022/23 season saw an average 16.7 million viewers per game, advertisers are wise to use in-game TV ads to reach fans. But, if big-budget TV ads are out of reach for your brand, fear not. Today’s fans are omnichannel viewers. They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Confessions of a B2B Marketer

AUGUST 30, 2023

Anthony on LinkedIn AudiencePlus's website Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Lia

CMO 52

CMO B2B Outreach B2B Sales 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

RebelMouse

AUGUST 30, 2023

If you want to learn how to create a first-party data strategy for your business, you've come to the right place. Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. What is a first-party data strategy, and how do you successfully implement it?

CMS Development 52

CMS Development Top of Funnel Industry CMS Marketing Automation Services 52

Bannerflow

AUGUST 30, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past few weeks.

Social Media 52

Social Media Media Order Social Marketing 52

Benchmark Email

AUGUST 30, 2023

The internet has made it easier than ever for people to research which healthcare providers they’d like to work with. And with so many options for them to choose from, it’s important that your practice stands out from the crowd. Whether you’re in the medical field, dentistry, or alternative medicine, marketing is essential for connecting… The post Marketing Ideas for Healthcare Companies appeared first on Benchmark Email.

Paid Search Agency 52

Paid Search Agency Companies Advertising Benchmark Internet Marketing 52

Valasys

AUGUST 30, 2023

AI Chronicles: Stories of Artificial Intelligence Artificial intelligence, or AI, that we know today has been making rounds since Ancient Greek times. Today, even a child is well aware of artificial intelligence, at least the concept, if not the term itself. But how did it all start? What was the origin of the evolution of automation? In this blog, I aim to answer these questions and briefly take you through the AI chronicles, going over the significant time stamps in the AI evolution.

CAN-SPAM 52

CAN-SPAM Phishing Training Ethics 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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RebelMouse

AUGUST 30, 2023

If you want to learn how to create a first-party data strategy for your business, you've come to the right place. Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. What is a first-party data strategy, and how do you successfully implement it?

CMS Development 52

CMS Development Top of Funnel Industry CMS Marketing Automation Services 52

Valasys

AUGUST 30, 2023

Introduction The term “AI Renaissance” refers to the current era characterized by the rapid advancements and integration of artificial intelligence (AI) technologies into various aspects of our lives. It signifies a profound transformation in technology, similar to the historic Renaissance period that sparked a renaissance in art, science, and culture.

Ethics 52

Ethics Resource Management Terms and Conditions Domain 52

Brightedge

AUGUST 30, 2023

At BrightEdge, we have always believed that AI holds the key to addressing many of the complex challenges marketers face today. In my last post, I shared how, over the last decade, we have solidified our core foundation in SEO and AI. In 2015, we integrated deep learning technology natively into our core platform and introduced DataMind to help marketers identify crucial digital trends and market shifts.

Generation 52

Generation Marketing Automation Services SEO Training 52

Salesforce Marketing Cloud

AUGUST 30, 2023

Customer expectations have never been higher. According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. That’s why you need the best field service management software to make the customer experience as effective as your service.

Work Management 52

Work Management Marketing Management Efficiency Service 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

AUGUST 30, 2023

Coworking spaces truly define the “new normal.” Professionals can access these paid spaces to concentrate, grow, and enjoy a sense of community without the demand of a full-time website. Free communal spaces such as cafes and libraries pose the greatest competition, so creating a strategic marketing plan is key to generating leads. Read on for five components of an effective marketing strategy.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

AgencyEA

AUGUST 30, 2023

Evergreen Experiential: 8 trends that are here to stay The year is 2023 and experiences are entering exponential, multi-dimensional realms.

Trends 40

Trends Marketing Report Event Marketing Marketing 40