SWZD
DECEMBER 18, 2020
2020 has officially been the year of uncertainty, a theme that experts expect to continue well into next year. While organizations seem to have adapted to the “new normal,” IT decision-makers (ITDMs) may soon need to pivot again, with some businesses returning to their offices as early as Q2 2021.
Biznology
DECEMBER 18, 2020
Kevin Joran will return with his weekly posts in mid-January. We wish you all health and peace during these continuing trying times. Have a safe and relaxing holiday season. Best wishes in 2021! Reflections. “Even in my dreams I’m hiking these mountain trails expecting to find a rock that nature has shaped to remind me of a heart.” ?
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SEMrush
DECEMBER 18, 2020
Header tags and H1 tags make webpage content more user-friendly and are part of basic SEO best practices. There are different types of header tags, categorized by numbers, from H1 to H6. Each header serves a different purpose, giving search engine crawlers like Googlebot valuable information about that page.
Search Engine Journal
DECEMBER 18, 2020
In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences. The post Content Experiences Are the New Content Marketing appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
DECEMBER 18, 2020
Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week. Continue reading → The post This Week in Content Marketing: Lessons from Home Depot, KFC, and Google appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
DECEMBER 18, 2020
The movie The Social Dilemma is now streaming on Netflix. It’s been widely reviewed, and most of the reviews are positive. (You can read David’s review for his Avast blog here.) It combines documentary-style interviews with leading minds formerly at Facebook, Twitter, Uber, Instagram, and so on, along with star turns from Shoshana Zuboff, Jaron Lanier, and Renee Diresta.
Convert
DECEMBER 18, 2020
At the start of the 1980s, a husband and wife sat together at a dining room table and conceived what would be the world’s first eCommerce website. Alexander Randall was Ph.D. in General System research and his wife, Cameron Hall, had a degree in economics. Both combined their knowledge to create a marketplace for used computers. Boston Computer Exchange would be a precursor to eBay and, eventually, the massive eCommerce industry that exists today.
ClearVoice
DECEMBER 18, 2020
For the past few months, I’ve been chronicling my ongoing journey from freelancer to teamlancer. In case the idea of teamlancing is still new to you, it’s something we’ve been delving into for the past few months. In brief, teamlancers are freelancers working as a team or creating several teams and voila! A teamlancing setup is born. If you’d like to track the trajectory, you can brush up on the terminology of teamlancing and download a free ebook on the topic.
SmartBug Media
DECEMBER 18, 2020
If your organization is working with multiple tech platforms, integrating those systems will provide better insights into the full picture of how your business is performing. However, integrating systems often involves a project that can be lengthy and costly. Here are a few areas where tech stack integration project mistakes happen, and how to prevent your team from exceeding timelines and budgets. 1.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
ClickZ
DECEMBER 18, 2020
30-second summary: Kazoo had an existing proprietary fit model using business size and industry attributes exclusively. Combined with Company Surge ® Intent data, outbound SDRs saw a significant increase in prospect reply rates. Kazoo selected 6Sense’s Account Engagement Platform based on its expertise in the market and its underlying data infrastructure.
The Daily Egg
DECEMBER 18, 2020
Planning and executing any experiment is crucial but is only half the battle. It’s analyzing all of the data that’s the other half, and perhaps the scariest. But it doesn’t have to be scary. An excellent statistical analysis software allows users to collect, structure, analyze, and interpret data from the market. It comes with tools […]. The post Best Statistical Analysis Software appeared first on The Daily Egg.
Content4Demand
DECEMBER 18, 2020
Marketers need a surprising, yet powerful, tool: empathy. Empathy in content opens new avenues to customer engagement and sales. This era of digital transformation requires a complete rethinking of how marketers deliver our messaging in content. Self-promotion no longer endears us to customers. As companies increasingly rely on digital marketing tactics to publish content and engage with customers, many struggle to be heard in a loud, crowded digital space.
Hubspot
DECEMBER 18, 2020
Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. Whether you're just getting started with ebook creation as a marketing tool, or you're reconsidering the role of ebooks in your existing content strategy, you're likely asking yourself an important question: What is the best ebook format for the ebooks in m
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Optinmonster
DECEMBER 18, 2020
Are you using Elementor for your site and want to add a button that triggers a popup? Elementor has become one of the most popular page builders on WordPress. It’s easy to use and doesn’t require any technical knowledge or coding skills to get started. But, sometimes, you may want to add certain features to your site that Elementor doesn’t natively support.
DivvyHQ
DECEMBER 18, 2020
Do you need to get control over "content chaos" in 2021? Utilizing a centralized content operations platform is the only way to fly for growing content teams. Here's more from Divvy's Head of Customer Success, Danka Jankovic, on why centralizing all your content processes is vital to stay organized and efficient.
Vidyard
DECEMBER 18, 2020
Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. And, as some of the most creative culture videos out there, holiday videos should show off the real heart of your company—whether that’s family-focused, laugh out loud funny, or maybe even edgy.
seo.co
DECEMBER 18, 2020
Table of Contents. + The Importance of a Brand’s Online Reputation. + Paying Close Attention Saves The Day. + Dealing With Negative Reviews. + Astroturfing – Or The Art of Masquerading. + 8 Tips for Effective Online Reputation Management. + Keep These Tools on Your Reputation Management Workbench. + Enhance Your Brand’s Authority With SEO.co. The internet has the potential to make or break your online brand.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Golden Spiral
DECEMBER 18, 2020
updated from May 2019. The Article in 60 Seconds. Every marketing department — whether you work in B2B or B2C — needs to: sell the brand in order to. sell the product. For SaaS companies in particular, this is critically important. Without the establishment of trust and reputation, selling a product—especially in a competitive marketplace—is difficult.
Litmus
DECEMBER 18, 2020
If there’s one thing 2020 didn’t completely destroy, it’s online events. With the majority of the industry working from home throughout the pandemic, companies (including us) invested heavily in delivering value through webinars. While we hosted more webinars than ever (including all of our Litmus Live events) in 2020, a few stood out as attendee favorites.
Conversica
DECEMBER 18, 2020
2020 is coming to a close (phew), and 2021 is just around the corner. While it feels like an accomplishment just to get through this year, there’s no rest for the weary – and 2021 is sure to be challenging in its own ways. The only constant is change, right? For companies with growth goals (or any goals, really), engagement is the name of the game next year.
The Customer
DECEMBER 18, 2020
What does authenticity really mean? Is this authentic, true self that’s different and somehow more centered than our other ‘selves’? When you arrive at an award show, you typically dress up a bit. And usually, that means a bit more than jeans and a plain white t-shirt. But then again, there typically aren’t 100 of you wearing the same exact outfit. By Matt Johnson, Phd., and Prince Ghuman.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Aberdeen
DECEMBER 18, 2020
The year 2020 has been a year of changes; many were unexpected, but almost all were rather predictable. Besides the pandemic itself dominating news headlines and boardroom conversations in terms of its business impact, many firms were forced to adapt to trends they’ve likely monitored and were aware of but decided to hold off for as long as possible.
Visitor Queue
DECEMBER 18, 2020
In the fifth episode of What The Growth!?, Visitor Queue’s chief executive and Co-founder, Nick Hollinger, goes over using your competitors bad reviews in order to grow your business. This is a simple trick that has helped Visitor Queue drive revenue. This tip works really well if you have a high ACV/LTV and utilize an outbound […]. The post EP 4: What The Growth!?
Choozle
DECEMBER 18, 2020
With only two percent of applicants getting their resumes pulled from the stack, you might be wondering how to stand out in a job interview. It’s not easy, especially in today’s competitive market. After interviewing many candidates over the last few years at Choozle, I have five job interview tips for you that are sure to impress any hiring manager and set you apart from the crowd.
Visitor Queue
DECEMBER 18, 2020
In the fourth episode of What The Growth!?, Visitor Queue’s chief executive and Co-founder, Nick Hollinger, goes over how to find and leverage your most profitable marketing channels to grow your business. This is a simple trick that helped Visitor Queue not only grow but also focus it’s efforts and resources. The first part of this […]. The post EP 5: What The Growth!?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Beckon
DECEMBER 18, 2020
The post Marketing in the New Normal: Predictions for 2021 and Beyond appeared first on Beckon.
Bluetext
DECEMBER 18, 2020
2020 will forever mark a significant milestone in remote work practices. To comply with COVID-19 safety protocols many companies have closed or limited office capacity and enabled their workforce to work remotely. There is a significant change in everyday work practices, but even more significant change in large industry events from trade shows, networking events, and conferences.
Beckon
DECEMBER 18, 2020
The post Marketing in the New Normal: Predictions for 2021 and Beyond appeared first on Beckon.
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