ClickDimensions
MAY 17, 2023
To excel in social marketing as a B2B company, you must share content that provides value to your audience. Whether that is educational or entertainment-based value, every company has a niche market. The key to success is finding that niche and determining what speaks to your audience. Too often, companies can fall into the trap of only posting promotional product-based content.
KoMarketing Associates
MAY 17, 2023
As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. Additionally, they have a more robust view of their customers and prospects. Demand Metric recently partnered with Align BI to publish “The State of Marketing Measurement” report, and researchers compared “Star Performers” — those who exceeded their marketing goals in 2022 — to “Core Players” (marketers who m
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
MAY 17, 2023
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.
Search Engine Journal
MAY 17, 2023
SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples appeared first on Search Engine Journal.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
MAY 17, 2023
In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? Principles.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
MAY 17, 2023
Don't let your content miss the mark with your different audiences! Learn how to hone your messaging and create content that resonates with each one. Discover the steps you need to take to ensure your content resonates and you stand out in today's crowded marketplace.
Martech
MAY 17, 2023
Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Maybe other tools in your stack might have added functionality, making a tool redundant.
Seismic
MAY 17, 2023
Even as employees return to offices, remote work is here to stay. While more employees are spending time in person, most companies continue to offer remote and hybrid workplace models. Over the past few years, organizations have adapted in-person activities for remote work settings. Customer service training is one of these growing areas. While many leaders believed that customer service training was an in-person activity, the rise of remote training software has made it easier to train employee
Ahrefs
MAY 17, 2023
But the good news is you don’t need to spend a ton of money to get your product in front of the right audience.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
MAY 17, 2023
When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.
Hubspot
MAY 17, 2023
The average buyer in this day and age is shrewd — naturally skeptical of salespeople and having certain standards reps have to measure up to. That makes establishing credibility central to the success of any sales effort. But maintaining that kind of trustworthiness and legitimacy over multiple sales conversations can be easier said than done — a lot of reps run into hitches, hiccups, and human errors that undermine their credibility with prospects.
Search Engine Journal
MAY 17, 2023
You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide. The post Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast] appeared first on Search Engine Journal.
RDW Group
MAY 17, 2023
I have always been someone that enjoys working in a comfort zone. I like to create a space that … The post The Importance of Stepping Outside Your Comfort Zone appeared first on RDW Group.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
33Across
MAY 17, 2023
After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to see continued growth in cookie alternative investment. During a time when marketers are seeking efficiency while trying to reach new audiences, unaddressable inventory checks many of these. The post Cookie Alternative Spend Continues To Grow in Q1 appeared first on 33Across.
PureB2B
MAY 17, 2023
The post <strong>Benefits of personalization in B2B prospecting</strong> appeared first on DemandScience.
Heinz Marketing
MAY 17, 2023
By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. It’s a constant battle to differentiate yourself, capture interest, and maintain it. So, how do you win in this crowded arena? The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies.
Binary Demand
MAY 17, 2023
[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. The reason could probably be you are sending the same emails to the entire list.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SalesIntel
MAY 17, 2023
B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. B2B data feeds your pipeline the target accounts and contacts needed for company growth. Your B2B data provides valuable insights into target industries, companies, and decision-makers, enabling marketers to identify and reach their ideal customers.
Seismic
MAY 17, 2023
Think about the best presentation or pitch you’ve ever received. Chances are, it stood out because the content was personalized for you and your organization. A few years ago, my team was in the market for a social selling tool. We heard from multiple vendors, but the pitch that stood out and left an impression included small details like our company’s logo, addressed our specific challenges, and was tailored to our unique needs.
Salesforce Marketing Cloud
MAY 17, 2023
Can you imagine ecommerce without written content? Picture it: Product listings without descriptions. Photography without context. Landing pages without information. A brand without a heart. (Okay, okay… as a content writer, maybe I’m a little bit biased.) But don’t take my word for it: Businesses in every industry see the value of quality ecommerce content, and they’re throwing their weight behind it.
Seismic
MAY 17, 2023
Think about the first time you cold-called a prospect or delivered a demo. Did it go smoothly and without a hitch? Or, were there some bumps along the way? If you’re like most sellers, it probably didn’t go perfectly as you had hoped. But that’s to be expected for new sellers. Like anything in life, it takes intentionality and plenty of practice to become an expert in your craft.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GrowPowerful
MAY 17, 2023
Boost your Company Growth with the ‘Moneyball Method’ We’re all feeling like the Oakland A’s before 2002 right now. Have you ever seen the movie, Moneyball? I’m betting most of you have. I’m also betting that most of you are feeling like Brad Pitt Billy Beane before he ‘moneyballed’ baseball. Some of the symptoms may include some or all of the following: Losing.
Valasys
MAY 17, 2023
Human Resources (HR) is an integral part of any organization, and as we delve deeper into the digital age, it is crucial for HR departments to adapt and embrace technological advancements to thrive in the ever-changing business landscape. Two key areas that will shape the future of HR are the use of marketing technology (Martech) and identity verification.
HG Data
MAY 17, 2023
My name is Mitch Shulman and I’m a Product Manager at HG Insights. The story of how I got to HG says a lot about the culture. One of my old coworkers called me out of the blue and told me I had to look up this cool new company he was working at. … The post A Day In The Life: Product Manager appeared first on HG Insights.
Valasys
MAY 17, 2023
Automated user provisioning has emerged as a critical Unified Communication (UC) component. This article sheds light on the importance of automated user provisioning. This is in particular with UC provisioning automation solutions. Organizations can better understand its role in optimizing UC operations. Exploring the benefits, tools, and impact of automated user provisioning.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Heinz Marketing
MAY 17, 2023
By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. It’s a constant battle to differentiate yourself, capture interest, and maintain it. So, how do you win in this crowded arena? The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies.
Valasys
MAY 17, 2023
The COVID-19 pandemic has forced many companies worldwide to adopt remote work as a means of keeping their businesses afloat while safeguarding their employees. While remote work has been on the rise in recent years, the pandemic has accelerated its adoption, with many predicting that remote work will become the norm in the post-pandemic world. The impact of remote work on the Latin American job market has been both positive and negative.
Aberdeen
MAY 17, 2023
Often after attending a technology conference, the first question that I’m asked is “what was the show about? Were there any major themes or big news out of the conference?” Well, for the recent KubeCon/Cloud Native conference in Amsterdam, the biggest news may have been the show itself. People like to talk about events matching pre-pandemic levels but for KubeCon, we were talking more on the “all-time” level.
Expert insights. Personalized for you.
105 
Let's personalize your content