Webbiquity

NOVEMBER 5, 2019

Guest post by Austin Cline. The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Getting your message in front of the right prospects was often difficult, time-consuming, and expensive.

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Vision Edge Marketing

NOVEMBER 5, 2019

In this episode of What’s Your Edge we captured the highlights from our 20 th anniversary conversations with customers from around the world and from all five of the industries we serve holding C-level and VP positions. We held a series of 20-minute virtual gatherings where we addressed two topics. As they looked back 20 years what did they see were the major changes and shifts in business?

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BOP Design

NOVEMBER 5, 2019

Authored by Robin Maylone and Kara Jensen. As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks. But what happens when you are tasked with being the point person for your company’s upcoming B2B web design project?

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KoMarketing Associates

NOVEMBER 5, 2019

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. DemandGen recently published the “2019 Lead Nurturing and Acceleration Survey Report,” and statistics showed that most marketers (60%) would give their current lead nurture programs a failing grade if asked.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Lattice

NOVEMBER 5, 2019

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help.

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Hubspot

NOVEMBER 5, 2019

We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won't have any time to analyze and act upon them. That's why we've made a list of the social media metrics that are essential to track, so you don't miss out on important numbers that can help you later.

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Contently

NOVEMBER 5, 2019

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. For decades, Money editors assigned stories aimed at the “haves” instead of the “have-nots.” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind.

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Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platf

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Content Marketing Institute

NOVEMBER 5, 2019

Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator. Continue reading → The post How to Engineer Your Brand’s Instagram Success Story appeared first on Content Marketing Institute.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Vidyard

NOVEMBER 5, 2019

That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos. Now, more than ever, people care about the values behind the brands they interact with, buy from, and work for. That’s where video comes in. What is a Culture Video?

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Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. Email is one of our very favorite topics. I was thrilled and honored to be featured in the pivotal report highlighting how email is still a leading touchpoint for both consumers and marketers.

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Vidyard

NOVEMBER 5, 2019

That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos. Now, more than ever, people care about the values behind the brands they interact with, buy from, and work for. That’s where video comes in. What is a Culture Video?

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SmartBug Media

NOVEMBER 5, 2019

When thinking about infographics and how they are designed, I often recall a not-so-famous quote from a very famous author, Sir Arthur Conan Doyle: “Data! Data! Data! I can’t make bricks without clay!”. Data plays an important part in any business, but to truly understand the data your company has compiled and collected, they must be represented and displayed in the right way.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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BenchmarkONE

NOVEMBER 5, 2019

Experiencing burnout can have extreme repercussions. It can lead to physical and emotional issues and greatly affect your personal life. I’m talking about overall job dissatisfaction, turnover, depression, anxiety, exhaustion, low motivation, and frustration. Doesn’t sound fun, does it? Having that work-life balance is more than just a fad you hear millennials list as a job requirement.

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Computer Market Research

NOVEMBER 5, 2019

Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts. Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold. However, without automated checks and balances in place, managing rebate and SPIF programs can become time-consuming and burdensome to administer.

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Convert

NOVEMBER 5, 2019

Everything in today’s day and age is being digitized. However, the growth of digitization and automation comes at a cost – in this case, that cost is the security (or lack thereof) of the end-user’s personal information. With the rise of technology catering to almost all customer needs, there is also a rise in the.

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Bannersnack

NOVEMBER 5, 2019

With digitalization reshaping the face of most industries, one could assume that the greeting card industry is slowly dying or falling short of money, but this is not at all true. Americans alone buy about 6.5 billion greeting cards per year. Despite all the emails and messaging alternatives, greeting cards are still around, more personalized and […].

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Martech Advisor

NOVEMBER 5, 2019

Veterans Day (in the United States) and Remembrance Day (across the Commonwealth of Nations) are observed on November 11. Here are four marketing tips brands can use in their Veterans Day and Remembrance Day marketing campaigns. November 11 is observed as the Veterans Day in the US to honor the military veterans, i.e., the men and women who have served in the United States Armed Forces.

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Golden Spiral

NOVEMBER 5, 2019

The Article In 60 Seconds. B2B buyers are overwhelmed by information. Information overload, along with increasingly complicated decision-making processes inside organizations, leave buyers feeling confused and paralyzed, according to Harvard Business Review. In a survey of 600 B2B buyers, HBR found that the responsive approach most suppliers take, which focuses on providing more information, actually drops purchase ease levels by 18%.

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Martech Advisor

NOVEMBER 5, 2019

It’s noisy out there. Consumers are inundated with content. How can you break through? - STORYSOFT CEO Ryan Taft explains how personalized digital stories powered by marketing automation can capture attention, build loyalty, and drive sales in a cluttered marketplace. There’s never been a better time to be a marketer. Social media and mobile, combined with a staggering amount of data, have made it easier than ever to reach audiences.

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FMG Suite

NOVEMBER 5, 2019

Technology is one of the most important components of a financial advisor’s business. From financial planning and risk analysis tools to marketing automation platforms , technology streamlines processes, increases productivity, and helps you grow your business faster. Since building strong relationships is a core element of providing financial advice, a financial advisor CRM (Client Relationship Management) system may be the most essential technology tool for financial advisory firms available.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Aberdeen

NOVEMBER 5, 2019

Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most marketers’ way is a lack of true understanding about what programmatic ads are and how to optimize them.

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Emplifi

NOVEMBER 5, 2019

As a shopper, you’ve seen the long dreadful lines, the crazy shoppers, and the flashy promotions. However, in the last couple of years, the eCommerce industry has made shopping convenient for customers. This year can be your chance to create the best Black Friday campaign this year.

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ClearVoice

NOVEMBER 5, 2019

If you’ve ever felt like you needed to poke your content with a stick just to see if it is still alive, then you probably haven’t been maximizing your calls to action. A solid call-to-action is the lifeblood of your content marketing efforts, but without magnifying the value of these CTAs, you’ll miss a lot of opportunities to move customers (and potential customers) into — and through — the marketing funnel.

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DivvyHQ

NOVEMBER 5, 2019

Today, we have so much marketing technology at our disposal, yet many are still stuck in a cycle of inefficiency, laboring over manual minutiae. This certainly applies to content marketing, which often dictates complex processes and many people collaborating on projects. So how can we eliminate the biggest time wasters in content marketing? Let's dig in.

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech Advisor

NOVEMBER 5, 2019

Despite the proven benefits of enabling sales teams with sales enablement, the majority of companies are unable to shake the myths that sales enablement technology is complex, expensive and risky, says, Carson Conant, CEO, Mediafly. Sales enablement can seem daunting and time-consuming, but the truth is it doesn’t have to be. Sales enablement gives sales teams proven advantages by increasing revenue, accelerating sales cycles, and overall making the experience much smoother.

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Madison Logic

NOVEMBER 5, 2019

Learn the key tactics that marketing leaders need to know to build strong, successful marketing teams with Madison Logic CMO Jenn Steele! Interested in learning more about how Madison Logic can help you accelerate your pipeline and convert your best accounts faster? Get in touch and our team will reach out to discuss how we can help. The post VIDEO: What Makes a Strong Marketing Team?

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Digital Marketing World Forum

NOVEMBER 5, 2019

Recognized as a Crain’s New York Business Top Entrepreneur, Clint White is the Founder and President of WiT Media, an award-winning boutique agency. Clint has over 25 years of experience maximizing audience reach and content impact for challenger brands, startups, established businesses and organizations across e-commerce, fashion/footwear, food/beverage, fintech, financial services, healthcare, hospitality, insurance, luxury, media, real estate, retail, sustainability as well as social impact/c

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