Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Many corporations have tight email filtering in place which renders many externally originating messages invisible. And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Act-On

OCTOBER 16, 2018

Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads.

Brand Identity 100

Brand Identity Branding Leads Lead 100

Marketing Insider Group

OCTOBER 16, 2018

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]. The post How Well is Your Content Performing?

Advertising Benchmark 222

Advertising Benchmark Content Marketing & Strategy Content Marketing 222

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

OCTOBER 16, 2018

Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing for your event. You need to build up the momentum in a short span of time – short […]. The post Are You Using Influencers To Market Your Next Event?

Promotion 219

Promotion Marketing Ad Building Content Marketing 219

KoMarketing Associates

OCTOBER 16, 2018

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek. About 71 percent of marketers claim it is difficult to achieve reach while delivering to the right audience in the right context.

Planning 120

Planning Customer Surveys Marketing Plans Case Study 120

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Oktopost

OCTOBER 16, 2018

An issue with your product, a defamatory post, a regulatory complaint – a social media crisis can spark for various reasons, and when it does, things can turn awfully chaotic. From angry customers flooding your Inbox, to users giving you 1-star reviews – your marketing team must act swiftly and proactively, or else, your brand […].

Social Media 117

Social Media Media Social Marketing Brand Identity 117

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. It’s optimized, sure, but it’s also constructed to be the ultimate read.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. View this post on Instagram. Sunday plans: getting our skin together 🤗 You’re staring at @DrunkElephant 👀 💖 #OddlySatisfying.

Social Media 102

Social Media Media Tagging User-Generated Content 102

Buffer

OCTOBER 16, 2018

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from its platform.

eCommerce 100

eCommerce Paid Content Advertising Agencies Verticals 100

Content Standard

OCTOBER 16, 2018

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. They’re time-consuming and require a higher caliber of production resources along with involvement from producers, directors, and editors. Whereas a blog post may have a budget of a couple hundred dollars, the average cost of a video that’s only a few minutes long can vary anywhere from $1,000 to half a million and upwards, depending on budget, campaign, and scope.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Hubspot

OCTOBER 16, 2018

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out. You'll need to apply a strategic design plan to your business's Instagram to attract a loyal following and find success on the app, long-term.

Template 100

Template Bundling Brand Identity Branding 100

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Scoop.it

OCTOBER 16, 2018

Is your content marketing hit or miss? You get a blog out when an idea strikes? Likewise, your revenue from that content marketing is hit or miss too? No judgment. In fact…. I’ve got great news for you. Marketing automation gives you the chance to convert more sales with less content. Here’s why too much content hurts your sales. According to Google’s Eric Schmidt, every two days we create as much information as we did from the dawn of civilization up until 2003.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Automation Content Marketing 86

chiefmartech

OCTOBER 16, 2018

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago. In agile fashion, I’ve continued to revise this model and its presentation based on feedback.

Rules 85

Rules Work Management CMS Development Marketing Management 85

Ontraport

OCTOBER 16, 2018

Here’s how to streamline your workflow and connect your automated processes to your manual ones using ONTRAPORT’s Task feature. The post 9 Creative Ways to Streamline Your Workflow With Task Automation appeared first on The ONTRAPORT Blog.

Creativity 81

Creativity Automation Features Process 81

Kapost

OCTOBER 16, 2018

Stack fatigue is real. It’s rampant. And it’s not going away any time soon. By definition, a tech stack is a set of components or layers in a software offering. The post How to Cope with the Tech Stack Fatigue That Plagues Us All appeared first on Kapost Content Marketing Blog.

Software 76

Software Content Marketing Content Marketing 76

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more here. Traditional Mass B2B Marketing Needs To Change. To succeed in an ever-changing, complex marketing landscape, businesses today need to uncover and consider data from digital footprints left by target accounts, and use this business i

Intent 67

Intent Buy Account Based Marketing Work Management 67

Heinz Marketing

OCTOBER 16, 2018

By Joshua Baez , Marketing Consultant for Heinz Marketing. Who guards the guardians? Who watches the Watchmen? Who takes notes for the notetaker? Ah, notetaking. Truly an underrated task that many would characterize as boring, manual, administrative, “grunt-work,” and while there are a handful of occasions I can think of where those descriptions are absolutely true, notetaking is also an incredibly important task not just saved for B2B organizations, but for the majority (let’s say… 99.8%) of pr

Tips 67

Tips Demand Generation Sample Top of Funnel 67

Ontraport

OCTOBER 16, 2018

Your sales page is the gateway to your business. It’s where your leads decide whether or not to spend their hard-earned money on your product or service. Sales pages are often your final opportunity to win your lead over, so the stakes are high. This means that your sales page needs to be one of […]. The post A Sales Page is the Portal to Your Business; Make it Stellar appeared first on The ONTRAPORT Blog.

Business 66

Business Spending Service Leads 66

EveryoneSocial

OCTOBER 16, 2018

By focusing on a digital transformation strategy, your company will stay ahead of the growing trends and digital changes that are rapidly occurring. Yet, there are a lot of technologies and strategies that are used, but there is probably one most companies, especially in B2B, are still overlooking. Below we’ll explore how we define the digital transformation and the key piece to your digital transformation strategy that is probably missing.

Digital Transformation 64

Digital Transformation Marketing & Strategy Social Media Lead Gen 64

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

OCTOBER 16, 2018

Have you ever completed a lead generation form — such as a sign up form, registration form or contact form — and thought to yourself, “Wow, what a great experience I just had filling out that form!”. Maybe not. But, you might recall a negative experience you had while completing a website form. Whether it was an extremely long form, a form that was hard to locate on a company’s website, or one that simply wouldn’t allow you to submit your responses for unknown reasons, most internet users can re

Lead Generation 69

Lead Generation Leads Lead Marketing Qualified Leads 69

33Across

OCTOBER 16, 2018

33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry's first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct. The post 33Across Brings Publishers More Value with New Viewable Header Bidding Solution appeared first on 33Across.

Impressions 59

Impressions Companies Press Features 59

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation, but what is lead capture ? Well, it’s pretty self-explanatory. Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system. This begs the question(s)….

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Ranking Lead Scoring 63

Brandwatch Marketing

OCTOBER 16, 2018

Soon, more marijuana dispensaries will be open for business. And for those dispensaries to stay in line with consumer preferences and expectations, it is important for them to keep up-to-date with the latest marijuana trends by listening to what consumers are saying online. We analyzed the social conversation about marijuana.

Trends 60

Trends Conversion Business Marketing 60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

SEMrush

OCTOBER 16, 2018

To take better business decisions, the eCommerce community needs to understand the role of Seasonality in eCommerce and the deviations it causes in a business process. Find out how a business can predict and adapt for the seasonal deviations to maintain a steady ROI throughout the year.

eCommerce 59

eCommerce Communities ROI Process 59

Brandwatch Marketing

OCTOBER 16, 2018

One of the most significant trends in marijuana is CBD. We analyzed the rise of CBD and the reasons why it is resonating with so many.

Trends 68

Trends Marketing 68

MarketMuse

OCTOBER 16, 2018

When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content.

Optimization 56

Optimization Content Process 56