Content Marketing Institute

NOVEMBER 30, 2018

It’s the scourge of effective marketing: content that caters to everyone and thus caters to no one. It’s plain old vanilla – ubiquitous, bland, and the default choice when you don’t really know what people want or care about and can’t be bothered to find out. When you follow a storytelling approach informed by data, it’s possible to be much more specific, and thus relevant, to your customers’ needs and interests.

Peer-to-peer 108

Peer-to-peer Ideal Customer Profiles Marketing & Strategy Account Based Marketing 108

SmartBug Media

NOVEMBER 30, 2018

Guest author Michael Bird is the CEO and Co-Founder of digital marketing agency Social Garden serving companies in Australia. Content marketing has long been an afterthought, but having a strong content strategy is now more important than ever. Imperative to each stage of the marketing funnel is ensuring your content reflects the intent of the prospect, as well as their persona.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. The water industry is often stereotyped as old-fashioned, and it is this perception that will either make or break our industry. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Biznology

NOVEMBER 30, 2018

Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business. But with the 21 st century’s focus on big data, the importance of the tiny facts that lead up to the big revelations seems to have been forgotten. Indeed, rarely do we think about micro data, preferring the dazzle of a vast forest over the beauty of its individual trees.

Correlation 91

Correlation Paid Search Agency Act-On Paper 91

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Standard

NOVEMBER 30, 2018

Shoppers often feel the pressure to perform at the holiday season—think about all the effort poured into purchasing gifts, planning holiday meals, organizing travel itineraries, and hosting friends and family. But as impossible as all these responsibilities may seem, the stakes are even higher for retailers. Don’t be fooled by the rush of shoppers through department store doors on Black Friday: Even with an uptick in business, brands are paying close attention to holiday marketing trends i

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Multi-Touch Attribution Trends 93

Inbox Insight

NOVEMBER 30, 2018

Let the countdown begin! We could have bought you 25 days of snow scenes and festive nut crackers but as digital fanatics, we’ve thought of something far better. Every day we’ll be posting a fresh insight from the world of programmatic advertising. Giving you a unique overview of the current state of B2B advertising, along with data-fuelled future predications.

Advertisements 78

Advertisements Advertising Mobile Advertising Display 78

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. For a while, I just couldn’t choose a topic for this month’s blog post. So I swallowed my pride and asked our president, Matt Heinz , if he had any ideas. He said, “You know what, I actually have been really curious about Instagram. Can you write about that?”. My immediate thought was “Uh, YEA, I look at that app way too often!

Marketing Attribution 85

Marketing Attribution Marketing & Strategy B2B B2B Sales 85

SendGrid

NOVEMBER 30, 2018

Today, we’re re-visiting Simple Mail Transfer Protocol (SMTP) basics including the benefits of using SMTP, who should be leveraging STMP in their email programs, and some common questions that email clients ask when getting set up. 1. What is an SMTP service? On the most basic level, an SMTP service functions as a method to […]. The post SMTP Service Crash Course appeared first on SendGrid.

Course 74

Course Service Practices Best Practices 74

Televerde

NOVEMBER 30, 2018

I have to say this up front, I find it shocking that we have National Meth Awareness Day. I absolutely agree with the purpose: to educate the public about the effects of methamphetamine abuse on individuals, families and communities, but it’s crushing we’ve arrived at this point. My life and my work with Televerde have given me direct insight into the devastating effects of addiction, whether meth, cocaine, heroin, prescription drugs or even alcohol.

Work Management 74

Work Management Stats Class Communities 74

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Outreach

NOVEMBER 30, 2018

Most limits aren’t limits. That’s why Olympic records get broken and all-time-highs in just about any field get pushed further up every now and then. Sales is no different. If you’re a sales manager or have been an SDR for a while, you know that even the finest playbooks can still be tweaked here and there to squeeze just a little more efficiency, or produce a few more responses and deals than the team usually achieves.

Response Rate 73

Response Rate Outreach Work Management Sales Qualified Leads 73

Hubspot

NOVEMBER 30, 2018

As an entrepreneur , cash is necessary to fund your operations. Whether you need new equipment for your business or a larger office space, you'll have to raise funds to pay for these investments. Funding can come from a loan, investor, business line of credit , or you can pay cash. Cash and short-term assets that can be quickly converted to cash are called current assets.

Merchandising 73

Merchandising Copyright Marketing Report Distribution 73

Industrial Marketing Today

NOVEMBER 30, 2018

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion. The dashboard provides you with a quick … HubSpot – Marketing Automation Read More » The post HubSpot – Marketing Automation by Achinta Mitra appeared first on Indust

Hubspot 60

Hubspot Marketing Automation Automation Paid Search Agency 60

Hubspot

NOVEMBER 30, 2018

When I first started my marketing career and needed to include an image in one of my articles or post a picture on social media, the image’s format didn’t matter to me. In my eyes, JPG and PNG were exactly the same. Once I actually dug into the difference between the two , though, I realized they’re quite different. But one format isn’t necessarily better than the other -- JPG is optimal for some situations while PNG is optimal for others.

Press 71

Press Social Media Optimization Email Marketing 71

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

JotForm

NOVEMBER 30, 2018

Imaginative. Passionate. Fearless. These are the adjectives typically used to describe the late Steve Jobs. According to his successor, Apple CEO Tim Cook, Jobs was also an incredible teacher — something that Cook believes most profiles of Jobs fail to capture. In Cook’s words, he was “one of the.

Companies 60

Companies Profiling 60

Hubspot

NOVEMBER 30, 2018

It's likely you already have an understanding of what Human Resources does -- at the very least, you probably know they have tasks that include recruiting and hiring employees, and dealing with an organization's culture. However, it's a tricky term to define, particularly since HR deals with so many different aspects of a company. Along with recruiting and hiring employees, Human Resources is responsible for compensation and benefits, on-boarding employees, training, organization development, an

Resources 68

Resources Training Promotion Organization 68

Salesforce Marketing Cloud

NOVEMBER 30, 2018

As marketers, we all rely heavily on email. It remains a key channel for communicating with prospects and customers. Given its importance, most marketers view each email address they acquire as quite valuable. But what do you do with unsubscribed and bounced email addresses?

Email Marketing 60

Email Marketing Marketing Prospects Advertising Channels Marketing & Strategy 60

ClickDimensions

NOVEMBER 30, 2018

Can you believe it? The end of the year is nearly upon us once again. That means you’re likely hurriedly trying to wrap up all the projects and goals you wanted to accomplish for this year, all while trying to enjoy everything that the holiday season has to offer. And you still need to plan for next year too. While it can be tempting to skip creating a formal annual marketing plan, especially during such a busy time of year, don’t succumb to that temptation.

Planning 58

Planning Marketing Plans SWOT Allocation 58

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SendGrid

NOVEMBER 30, 2018

We discussed email throttling in a previous post called Email Throttling Basics, but we wanted to revisit the subject and talk a little more about how throttling works within the SendGrid platform. The post What Is Email Throttling? appeared first on SendGrid.

Practices 56

Practices Best Practices Product 56

Canadian Marketing Association

NOVEMBER 30, 2018

Canada’s top marketing talent was celebrated by a sold-out crowd of more than 1,200 people at this year’s Awards Show & Gala with a record 500+ entries across seven disciplines and nine categories, plus five special awards. The evening culminated with the presentation of the Marketer of the Year and Best of the Best awards. From Rick Campanelli as emcee to Dr.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Advertising Benchmark Storytelling 48

Valasys

NOVEMBER 30, 2018

Exhibitions, seminars, and direct mails are traditional marketing techniques which can be costly and difficult to measure. Since all sorts of people will end up receiving your message even those who might not want the solution you are providing or are not ready to make a purchase, traditional marketing can then be a very hit and miss situation. Inversely, when implementing inbound marketing, you will be able to use targeted techniques like search marketing, content creation, and social media tha

Inbound Marketing 49

Inbound Marketing Paid Search Agency Banner Ads Sales Qualified Leads 49

BenchmarkONE

NOVEMBER 30, 2018

When it comes to competitor research, most businesses rely on site auditing tools that look exclusively at things like keywords and traffic. This is an excellent strategy, but it results in many of the same businesses completely overlooking social media as a platform for a potential recon mission, which is an enormous missed opportunity. Spying on your competitors on social media can provide an immense amount of information, giving you data beyond a simple number of who has more followers on wha

Social Media 45

Social Media Media Customer Satisfaction Ideal Customer Profiles 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Predictive Response

NOVEMBER 30, 2018

Business blogging is a great way to build awareness about your brand, grow an audience, and attract qualified leads to your website. Nevertheless, not all content topics are created equal. The main goal of content marketing is to attract potential customers into your marketing funnel at the earliest stages of the consumer life-cycle. However, some industries have very limited appeal and do not work well for building a large audience, such as legal services.

Top of Funnel 45

Top of Funnel Viral Marketing Content Trigger Marketing 45

EverString

NOVEMBER 30, 2018

In. The post The Difference Between Legacy and Modern Data Platforms appeared first on EverString.

Marketing 54

Marketing 54

Visitor Queue

NOVEMBER 30, 2018

Automatic Queue Creation Based on Assignee Keeping track of which leads are assigned to whom just got a lot easier! You can now create automatic queues based on whether or not a lead is assigned and/or the individual(s) the lead is assigned to. Visitor Queue for Agencies Introducing Visitor Queue agency accounts! Manage all […]. The post Product Updates: November 2018 appeared first on Blog Visitor Queue.

Product 40

Product Ad Agencies Leads Lead 40

Digilant

NOVEMBER 30, 2018

Digilant is a programmatic buying company, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning them with and training them on the right set of programmatic platforms and technologies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Training Ad Agencies 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Aberdeen

NOVEMBER 30, 2018

On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant discusses neural network framework for AI applications with Bell Integrator’s CTO, Blair Newman. Bell Integrator is a global consulting & technology services provider driving innovation and enabling digital transformation in the finance, telecom,

Digital Transformation 40

Digital Transformation Business Youtube Consulting 40

ActiveDEMAND

NOVEMBER 30, 2018

Good companies know whether their customers are happy and get feedback on a periodic basis. Some marketing agencies have their account managers perform yearly or bi-yearly account reviews with their clients to get feedback, some also solicit feedback in their monthly meetings. Asking for feedback shows the client that you care, but can sometimes be tainted by the customer’s mood, or how they feel about their account manager rather than the company as a whole.

Customer Surveys 40

Customer Surveys Customer Satisfaction Ad Frequency Paid Search Agency 40

QuanticMind

NOVEMBER 30, 2018

It might come as no surprise that today an increasing number of people are spending the majority of their waking hours staring at screens or swiping themselves into a frenzy on their tablets and smartphones. A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago.

PPC 40

PPC Paid Content SEM Paid Search Agency 40