Marketing Insider Group
FEBRUARY 1, 2017
This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just last year, Google had multiple updates for […].
Biznology
FEBRUARY 1, 2017
Recently, CNET reported that Facebook might be working on a phone of its own. All the cool kids are doing it. Apple was the first, and is the coolest kid on the block, but Google ‘s Android phone has a higher market share. Google is sticking with attempts at hardware, the latest with the well-received Pixel. Microsoft is still trying to move the needle on its Windows phone.
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Marketing Insider Group
FEBRUARY 1, 2017
This year already is chock-full of some great marketing events, as noted in this comprehensive guide of the best marketing conferences scheduled for 2017. Your business may have its own event planned for this year, and if so you’re probably engrossed in all the planning and logistics that come with putting on such a massive […]. The post 20 Steps To Take After Your Next Marketing Event appeared first on Marketing Insider Group.
Hive9
FEBRUARY 1, 2017
The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales. Collaboration is the path to better results for both teams, a bigger contribution to the company’s bottom line, and a clear justification for getting a sizeable budget renewed each year.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
FEBRUARY 1, 2017
Author: Randy Frisch They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. You need to learn how to play in the scorching sun (think Miami) and adjust to the bitter cold a week later (think Green Bay). You get hit with a blow when you least expect it and need to dash to an opening that presents itself.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
FEBRUARY 1, 2017
Everything we do, it seems like we’re looking for the most efficient way to do it. Whether we’re buying sliced apples from the grocery store or pre-painted building materials from the hardware store, it has to be efficient, and it has to be inexpensive. That’s the name of the game in 2017. As a small business, the way you do business probably follows the same line of thinking.
Lattice
FEBRUARY 1, 2017
Use Lattice's new remodel feature to instantly improve the quality of your predictive models.
Engagio
FEBRUARY 1, 2017
Auth0 is an authentication-as-a-service startup with the mission of delivering zero-friction authentication, authorization, and modern identity for custom applications. Traditionally the company has focused on inbound marketing with great success achieving five figure new trials each month, ranking in the top 3K US websites per Alexa rankings , and growing at 300% YOY.
Kapost
FEBRUARY 1, 2017
Content operations is still an immature function as a formal department within a B2B organization. Let’s be honest; content marketing has a lot of moving parts that can be difficult to orchestrate to a graceful and productive outcome. Establishing a content operations function requires process design and development. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
FEBRUARY 1, 2017
Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. Yes, you read that correctly. YouTube began as a dating site.
SnapApp
FEBRUARY 1, 2017
So many blogs and articles speak on best practices for how to capture leads and convert leads, but I sometimes find it difficult to find the posts that point out more negative bad habits for losing leads. We all have ‘em, these bad habits, and we need to face them. Think about it in terms of dating (aka going out, aka courting, aka wooing, aka, sometimes, these days simply just “hanging”).
distribion
FEBRUARY 1, 2017
It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time? This year, make sure that the one new year’s resolution you keep is to maximize your brand message with a robust marketing automation platform. Here are some helpful tools your marketing automation platform needs to make your resolution a success: Widen Your Reach.
EveryoneSocial
FEBRUARY 1, 2017
Every year Edelman puts out a fantastic employee engagement survey on how buyers and consumers perceive leaders, organizations, and content. Because of this topic’s relevance to social selling (and selling in general), I wanted to pull out the most salient bits. That said, I do recommend that you spend some time with the complete report , especially if you’re in a executive leadership role; we ignore these findings at our own peril.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Top Rank Marketing
FEBRUARY 1, 2017
If digital marketing were a competitive sport, it would be freestyle swimming. We’re all in our respective lanes, each with different audiences to reach. We all have our own unique set of strategies, and our own budget limitations to work with. We’re all trying to get to our finish line as fast as we can. And we all could benefit from the occasional glance sideways to see what everyone else is doing.
Hinge Marketing
FEBRUARY 1, 2017
We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. This study is part of our commitment to the ongoing study the architecture, engineering and construction industry. At a Glance: In this study, we analyzed three years of financial and operational data from over 200 AEC firms with combined revenues of over $11 billion.
Kapost
FEBRUARY 1, 2017
Content operations is still an immature function as a formal department within a B2B organization. Let’s be honest; content marketing has a lot of moving parts that can be difficult to orchestrate to a graceful and productive outcome. Establishing a content operations function requires process design and development. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations.
Content Standard
FEBRUARY 1, 2017
Have you ever read an article praising a product and wondered, “Is this sponsored?” The thought crosses my mind frequently in this era of native advertising. A while back, I read an Atlantic article about social anxiety app Joyable that seemed too favorable to be objective. I figured the content was sponsored; it turns out it wasn’t.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ActiveDEMAND
FEBRUARY 1, 2017
Why Agencies Should be Using Content Automation. Content marketing is a well-established pillar of marketing, and content is king of the castle. While there are challenges when it comes to creating consistent, timely, high quality, and relevant content that’s not this article’s focus. One of the biggest challenges facing marketers is promoting the content, ensuring it stays relevant and getting it in front of the right audience.
distribion
FEBRUARY 1, 2017
It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time? This year, make sure that the one new year’s resolution you keep is to maximize your brand message with a robust marketing automation platform. Here are some helpful tools your marketing automation platform needs to make your resolution a success: Widen Your Reach.
The ROI Guy
FEBRUARY 1, 2017
Thursday, February 9, 2017 11a ET Featuring: Tom Pisello, Alinean CEO / Founder and Dave Stachura, Alinean VP, Customer Success In an effort to reduce costs and boost sales, you enter 2017 under the gun to deliver even more business growth from your Channel Partners. But simply adding more partners won’t do the trick. The challenge: Your buyers have changed, no longer responding to the same old channel rep pitch.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DiscoverOrg
FEBRUARY 1, 2017
Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging. If you’re getting 30%+ of your prospects to reply to you, you can probably stop worrying about it as much, but if you’re getting less than that, then what I am about to share with you could be a game changer. Today I want to talk about a framework you can use for writing good prospecting emails, that spread over a series or cadence of emails, aka an email drip – can get you 30%+
xiQ
FEBRUARY 1, 2017
Social Listening a Key Strategic Imperative of ABM. A key strategic imperative of Account Based Marketing (ABM) is gaining insights about the intent of executives and decision makers within the prospect company. Knowing the intent of the key leaders in a company can help you formulate your sales strategy relative to that account, personalize your discussion and build long lasting trusted relationships.
Sprout Social
FEBRUARY 1, 2017
Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember.
xiQ
FEBRUARY 1, 2017
Social Listening a Key Strategic Imperative of ABM. A key strategic imperative of Account Based Marketing (ABM) is gaining insights about the intent of executives and decision makers within the prospect company. Knowing the intent of the key leaders in a company can help you formulate your sales strategy relative to that account, personalize your discussion and build long lasting trusted relationships.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Directive Agency
FEBRUARY 1, 2017
Most all of us love when our website and individual pages convert new site visitors into actual leads or sales. Unfortunately, regardless of what you are marketing and who you are marketing to, it’s a struggle to determine how to treat a lead once they enter the pipeline. The truth is that the real hard/nuanced work hasn’t begun until after your lead has converted.
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