ANNUITAS
AUGUST 2, 2023
Many of you have been following our thoughts on the blog surrounding two main concepts: the office of the Chief Growth officer , and the importance of approaching go-to-market via a Converged Growth lens. These two concepts are integral in transforming your go-to-market form traditional, “random acts” mode into a more predictable, scalable perpetual Growth Engine.
Salesforce Marketing Cloud
AUGUST 2, 2023
Three times a year, we release new features and functionality, so you can take advantage of the latest and greatest that our platform has to offer. Let’s dig into the dates for this sandbox preview, so you can see what’s coming up for the Winter ’24 Salesforce release Note the key dates for this release now so your organization is prepared for the upgrade.
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The Daily Egg
AUGUST 2, 2023
Social media marketing agencies are everywhere these days. You’d be hard-pressed to throw a digital rock and not hit one. Still, every. The post PostcardMania Review appeared first on The Daily Egg.
Salesforce Marketing Cloud
AUGUST 2, 2023
As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. What powers generative AI? Large language models (LLMs) — which allow generative AI to create new content from the data you already have.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
AUGUST 2, 2023
Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. Where they differ is that recordings are a lot more difficult to parse than digital data. This made call analytics enterprise-level expensive. That’s changed and now they can be considered by businesses of all sizes.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 2, 2023
It came out of nowhere. It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet.
Rev
AUGUST 2, 2023
When it comes to sales prospecting, there is no magic formula. Yes, there are some key ingredients like patience, persistence, persuasion and hard work. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting. That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales.
Bannersnack
AUGUST 2, 2023
7 minutes read As of 2023, LinkedIn has more than 900 million global users, a number that has consistently grown over the past few years (so much so that in 2022, it was acknowledged as the 7th fastest growing brand in the world). With so much rising popularity, it makes sense LinkedIn poses itself as an attractive proposition for advertisers—and they’re not wrong.
Optinmonster
AUGUST 2, 2023
Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers. Their latest findings indicate that video marketing is thriving and delivering better outcomes for marketers than ever before.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Top Rank Marketing
AUGUST 2, 2023
The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution. To truly understand its effectiveness and impact, we need your valuable insights.
Content Marketing Institute
AUGUST 2, 2023
Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision.
Velocity Partners
AUGUST 2, 2023
Big results from small interactions MADE.com (RIP) made my life better. If you’ve ever bought furniture online, you know that when it finally appears at your door, it’s invariably smaller, less special, or (worst of all) looks like it belongs in someone else’s home. But, MADE.com had an app with an AR feature, that realistically visualized how a bookcase I wanted would fit in my living room (next to my favorite Hoji frog art print and the yellow mid-century modern chair I thrifted).
DivvyHQ
AUGUST 2, 2023
Calendar apps are great, right? They help you stay organized. They're great for planning and helping you manage everything you have on your plate. But what happens in the workplace, when individual people or individual teams are all using their own calendar apps? The right hand doesn't know what the left hand is doing, that's what. Fortunately, there's a simple solution for content, marketing, and communications teams who need to be collaborating on campaigns and content plans.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Square 2 Marketing
AUGUST 2, 2023
Over the past few years, revenue operations has become a major role at most fast-growing companies. Unfortunately, this role is still a bit of a mystery to most small to mid-sized businesses.
Champion Communications
AUGUST 2, 2023
Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. In the same survey, nearly a quarter (24%) said that in a recession, they would prioritise producing more case studies to help drive sales.
Only B2B
AUGUST 2, 2023
In today’s competitive business landscape, lead generation is crucial for driving growth and revenue. There are two main approaches to generating Marketing Qualified Leads (MQLs) : Inbound and Outbound lead generation. Each method has its own unique strategies, benefits, and challenges. In this comprehensive blog, we will explore the differences between Inbound and Outbound lead generation, and how to find the right mix to maximize MQL generation.
Confessions of a B2B Marketer
AUGUST 2, 2023
Pandadoc Travis LinkedIn Travis’s Podcast Monday.com Cookie Automation Video Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choic
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBrief - Marketing
AUGUST 2, 2023
Consumer marketing tactics are frequently regarded as irrelevant by business-to-business sales operations. B2B, after all, is all about thoroughly educating customers and forming deep sales relationships. And it typically has a longer sales cycle than applies to most consumer marketing. But there is one category of consumer products that faces very similar challenges to the B2B space and may provide a roadmap for how to create more demand: luxury.
Digilant
AUGUST 2, 2023
According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion in 2023 to $106.12 billion by 2027. These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? Retail media advertising is the buying of media on a retailer’s media network.
Bannersnack
AUGUST 2, 2023
8 minutes read Creative teams are under a lot of pressure. On top of coming up with new ideas for campaigns, they also need to conduct the production process and deliver on time. Often with limited resources. As a result, scaling visual content creation has become a growing issue. Creative variety is essential in advertising, but how do you scale production to meet demand?
RebelMouse
AUGUST 2, 2023
Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. Due to AI's lightning-fast content generation and improvements, businesses are embracing its power. AI continues to advance, from seamless content optimization to providing data analysis and insights.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Valasys
AUGUST 2, 2023
2nd Aug, 2023, New Jersey: The use of artificial intelligence (AI) to generate content has raised significant concerns among artists who find their artwork being exploited without their knowledge or consent. Kelly McKernan, a watercolor and acrylic illustrator from Tennessee, was shocked to discover that her artwork had been used to train an AI system when she came across a website called “Have I Been Trained.” This website searches for a data set called LAION, which feeds various AI
HG Data
AUGUST 2, 2023
Get the Solution Brief for HG Functional Area Intelligence™. A solution that predicts where detected technologies are used on both a departmental and location-specific level within an organization. The post HG Functional Area Intelligence appeared first on HG Insights.
Valasys
AUGUST 2, 2023
Introduction: Welcome to a technological era where almost every person has a smart device and access to the internet. The convenience of online shopping has become an integral part of our lives. However, with the expansion of the e-commerce industry, mainly after COVID-19, concerns about security and financial safety have also increased. Almost everyone on the internet has somehow been convicted of financial scams.
HG Data
AUGUST 2, 2023
HG Insights Launches Functional Area Intelligence, Significantly Enhancing Its Comprehensive One-Stop Technology Intelligence Solution SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights®, the global leader in data-driven insights for technology vendors, announced today the introduction of HG Functional Area Intelligence. Functional Area Intelligence adds to the HG Platform’s multi-layered Technology Intelligence approach with location and department data added … The post HG Insi
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Fount Media
AUGUST 2, 2023
Reaching the right audience is crucial for any company’s success. For industries catering to the dental sector, having access to a targeted and reliable dentist mailing list can give tangible results in the rapidly evolving landscape of healthcare marketing, Using outdated leads or email lists can present considerable obstacles for The post How Dentists Email List Can Skyrocket Your ROI appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.
Sana Commerce
AUGUST 2, 2023
Do you want to know the secret to guaranteed ROI? Find out how you can maximize your investment by increasing the adoption of your B2B web store. In the 45 minute video we discuss: Why missing accurate web shop data is hindering your sales teams. How to make your sales team part of your customer journey. Which B2B web shop features will enable your sales team.
Modern B2B
AUGUST 2, 2023
Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. However, sometimes you want to broaden capabilities by driving brand awareness and engaging in a wider stakeholder group. For this, programmatic platforms can be highly beneficial. Therefore, this article focuses on Google DV360, a platform we use for planning, buying and managing display and video campaigns.
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