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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

Through careful planning and prudent decision-making — taking into account market conditions, customer needs, and the company’s own limitations — B2B businesses can scale effectively , ensuring their growth is managed properly and avoiding the pitfalls of scaling up too rapidly.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. We thought we might see a fall-off of this appetite for change because of rocky economic conditions as we came out of the pandemic.

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The Inventory Management Guide for Ecommerce

Hubspot

To help you dive into inventory management, let's explain what inventory management is in the ecommerce world, the software that supports this ongoing process, and some common techniques for managing inventory successfully. To make your software choices easier, we've listed seven of the best solutions for ecommerce businesses below.

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CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

Orchestration was already a hot term when I started, so I take neither credit nor blame for its continued popularity. JOEs can work with conventional, rule-driven campaign structures or use automated techniques to customize the path followed by each customer. Subtle distinctions are needed because the systems are basically similar.

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The email marketer’s guide to effective marketing automation

Martech

3 categories of marketing automation: Transactional, triggers and journeys Admit it: email marketers are brilliant at using terms that have either lost their original meaning or mean different things for different people in different circumstances. Every email automation will have different rules based on your products and audience.

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How to Create a Product Recommendation Popup (the Easy Way)

Optinmonster

Product recommendation popups are campaigns that automatically display a product suggestion while users are looking at related content on your eCommerce site. Once you have your campaign designed the way you like, it’s time to set up some display rules. You can easily change these display rules to fit your specific eCommerce strategy.

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