Tomorrow People

MARCH 23, 2021

The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL). For an ecommerce site, you'd equate conversion to a completed online sale.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Convert

NOVEMBER 8, 2022

But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. Intent rules all. Blended ROAS is your total revenue (of your DTC, Shopify store, or ecommerce website) divided by the total amount of money you spend on all ads across all channels. Well, Maybe PPC’s a Little Crazy.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 99 terms that are imperative to anyone learning about marketing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28