PPC Isn’t Screwed — You Aren’t Doing It Right
Convert
NOVEMBER 8, 2022
But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. Intent rules all. ROAS is Deceptive, All Hail QoA. With ad blockers, huge privacy shifts, tough competition, etc.,
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