Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment.

Marketing AI 70

Marketing AI Work Management Marketing Management Planning 70

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Paid Search Agency 112

Paid Search Agency Domain Gartner Barriers 112

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

JULY 20, 2023

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” I doubt AI will ever be able to pass these Turing tests.

Marketing AI 91

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 91

Conversica

NOVEMBER 21, 2022

AI is no different.”. Artificial intelligence (AI) holds a lot of promise. But not every business or technology has made good on the potential AI offers. There is no question about the value Conversational AI can offer; namely, the ability to automate human-like, two-way conversations with real people.

Marketing AI 105

Marketing AI Work Management Marketing Management Lead Ranking 105

Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. The future of AI-powered ABM/ABX marketing holds both promises and challenges.

Marketing AI 48

Marketing AI Account Based Marketing ABM Ethics 48

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. What is AI in social media? How is AI used in Social Media? Let’s get started!

Marketing AI 91

Marketing AI Social Media Media Ethics 91

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video).

Marketing Automation Services 108

Marketing Automation Services Marketing AI Marketing Automation Work Management 108

Valasys

MARCH 19, 2024

Generative artificial intelligence (AI) has gained considerable attention for its exceptional ability to speed up innovation across diverse fields. In other words, you can enter an era of exceptional productivity with generative artificial intelligence services built to cater to your diverse organizational and personal needs.

Marketing AI 40

Marketing AI Service Generation Curation 40

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. So, where is your AI data coming from? Data traceability is super important. No, it’s all the ingredients.”

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” And with good reason. What is an LLM?

Generation 127

Generation Lead Ranking API Knowledge Base 127

Salesforce Marketing Cloud

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. Should you train your own LLM? Should you train your own LLM? Customize a pre-trained open-source model?

API 138

API Generation Ad Building Paid Search Agency 138

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. ARTIFICIAL INTELLIGENCE. give us digital everything.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

Salesforce Marketing Cloud

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps?

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Enhancing device capabilities for user benefit through efficient on-device AI. Potential privacy risks and benefits of on-device AI proliferation. An upcoming marketing trend is __.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Hubspot

AUGUST 24, 2023

This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. While skepticism lingers among traditionalists who value personal interactions, the reality is that AI is swiftly reshaping the sales landscape, driving revenue growth and cost savings for businesses worldwide.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57

Salesforce Marketing Cloud

JUNE 21, 2023

The world of generative AI and large language models (LLMs) balloons at a pace so fast it’s making us dizzy. Gain a foundational understanding of the new tech To design for a product you need to first understand the domain. Skill Up on AI Basics Learn AI basics. And that doesn’t get adoption beyond the initial hype.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Valasys

OCTOBER 2, 2023

Introduction In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial for success. Machine learning algorithms are transforming B2B marketing strategies, offering predictive analytics, optimization, and unparalleled personalization. What is Machine Learning? This data can be structured (e.g.,

Marketing AI 52

Marketing AI B2B Marketing Lead Ranking B2B 52

Kevin Indig

JUNE 19, 2023

Some of the features JetOctopus comes with: JS errors dashboard Compare JS to non JS JS requests reports Requests domains reports Pages requests data table Blocked requests data table Raw requests data table JetOctopus makes it super simple for your developers to know what exactly to fix issues and improve SEO.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Biznology

APRIL 21, 2017

Several of the talks had the word “AI” in them. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future. AI is hard. I thought I would present three of them here. Let me share two highlights.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Outgrow

APRIL 2, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! Polystar’s telco data platform extracts data for intelligent operations in telecom networks. Welcome to another episode of Outgrow’s Marketer of the Month.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Content Standard

JANUARY 18, 2022

Customer experience (CX) best practices are no longer simply nice to have—they’re an essential element of marketing success. As with any good personalization strategy, an exceptional chatbot or conversational AI experience needs access to a large volume of high-quality data.

Marketing AI 122

Marketing AI Trends Lead Ranking Lead Scoring 122

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. For teams that need to build GenAI into their workflows today, the answer is clear: high-quality B2B data must be the backbone of your AI initiatives.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

chiefmartech

JUNE 4, 2023

” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. They found ways to make the model smaller, run on laptops and even mobile phones, accelerate training and tuning, and more.

Generation 111

Generation Budget Programs Aggregators Long Tail Marketing 111

Martech Advisor

NOVEMBER 29, 2019

The “smart” bot is relying on thousands of data points that have been curated, cleaned and trained (it’s truly one of the most underrated sciences), writes Yingwu Gao from Pactera Edge. For companies to transform large volumes of acquired data into a viable business asset, they need to apply artificial intelligence (AI).

Marketing AI 68

Marketing AI Enterprise Management Work Management Marketing Management 68

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 114

eCommerce Enterprise Management Paid Search Agency Marketing Management 114

Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. What powers generative AI? Large language models (LLMs) — which allow generative AI to create new content from the data you already have. This way, the information the customer sees is accurate.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

ClearVoice

JANUARY 29, 2024

Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Distribute. Sound familiar? The words start to flow. The numbers start making sense.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Conversica

NOVEMBER 28, 2018

New AI Assistant Automates Customer Conversations and Account Management, Enabling Customer Success Teams to Focus on Higher-Priority, Higher-Dollar Accounts. Conversica’s AI Customer Success Assistants are designed to drive increased renewal and upsell and cross-sell opportunities while improving the overall employee and customer experience.

Marketing AI 40

Marketing AI Work Management Marketing Management Conversion 40

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

SmartBug Media

APRIL 2, 2020

In fact, we’re seeing free and discounted tools and trainings to support marketing, sales, and service professionals who are practicing Intelligent Inbound ® and might need an extra boost to keep their teams engaged, support demand generation initiatives, and enable sales and service professionals to better meet the needs of their customers.

Paid Search Agency 99

Paid Search Agency Marketing AI Tools Enterprise Management 99

Webbiquity

DECEMBER 27, 2023

Domain Authority to Make Your Business Heard: Establish Credibility Boosting your website’s domain authority is crucial for voice search success. ” Especially as AI is increasingly integrated into search, voice SEO tactics will evolve. Google seeks to prioritize content from authoritative sources.

Optimization 169

Optimization FAQ Mobile Marketing Keywords 169

Adobe Experience Cloud Blog

APRIL 7, 2020

With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy. That doesn’t mean AI will never successfully have empathy. Some see AI and automation as a threat. It’s obvious that robots are here to stay.

Work Management 152

Work Management Automation Domain Marketo 152

Biznology

FEBRUARY 9, 2018

In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.” And if you use AI to help you sort and filter keywords, and assign them to the right product marketing teams, you can evolve your keyword ontology. And it can do so much more.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145