Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. How to Raise SERP CTR to Skyrocket Traffic. But here’s the real kicker.

CTR 40

CTR SERP Activities Google 40

KoMarketing Associates

APRIL 19, 2018

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. As with all content marketing initiatives, you must start with keyword research.

SEO 149

SEO Top of Funnel SERP B2B 149

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. We declare something to be a ranking factor when it’s sufficiently measurable and apparently capable of influencing rankings in SERPs. P tags in an HTML document represent paragraphs.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Act-On

SEPTEMBER 24, 2023

A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs). Plug a topic-related keyword into a research tool. Simple SEO: Use keywords in the file names of documents and images. Do unique research and publish it as a report.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Velocity Partners

JUNE 7, 2024

The Times’s strategy can inform how B2B firms approach the next phase of content marketing (see their strategy document here ). Recently an anonymous ex-Google employee leaked a ton of internal Google documents to former SEO rockstar Rand Fishkin about the attributes the search giant may use to analyze and rank websites.

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

KoMarketing Associates

FEBRUARY 23, 2017

As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content. As noted by Content Marketing Institute, 60% of content marketers have a documented content strategy in place, meaning that nearly half do not. Final Thoughts.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. There are a number of ways to go about this, but one of the easiest is to use a keyword research tool. There are a number of different keyword research tools available, but one of the best is Google Keyword Planner.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Optinmonster

JUNE 6, 2024

When it comes to search engine optimization (SEO), you’ve probably heard plenty about keyword research , compelling headlines , and overall content optimization. OptinMonster’s Smart Success Feature Documentation Here’s another example of a meta description we use at OptinMonster.

Click Rate 59

Click Rate SEO Examples CTR 59

DivvyHQ

JULY 23, 2019

Through previous research, you have determined that your sales team closes at a 10 percent rate. Find all of the main call-to-action buttons (CTA’s) and document them. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics. Tip 3: Complete Competitor Analysis.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Brightedge

AUGUST 22, 2022

Google implements several new features: “pros and cons” rich snippets, image windows in the main search engine results pages (SERPs), and AI filtering of misleading information in featured snippets. If you publish review content on your site, it’s worth reading the documentation on Google Search Central.

SEO 52

SEO CMS Development Ethics SERP 52

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Invest more time into audience pain point research and tailor non search-focused content to it.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Brightedge

FEBRUARY 16, 2021

Google said, “With the latest advancements from our research team in the science of language understanding–made possible by machine learning–we’re making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”.

Google 125

Google Long Tail Marketing Keywords FAQ 125

seo.co

JULY 6, 2021

There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. I’ve done a lot of research on featured snippets in the past. Google featured snippet support documentation. The project was passed on to me by an industry friend. isn’t far off.

Case Studies 64

Case Studies Case Study Features Studies 64

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Atomic Reach

MARCH 15, 2019

That means they likely want short, to-the-point answers and don't intend to do in-depth research. Elekta depended on a company called Seismic, which used a Microsoft tool to find out which sales documents representatives used most often and which were most effective with clients. Consider Enhancing Sales Tools Usage With Data Analysis.

Intent 105

Intent Top of Funnel Marketing AI Content 105

ClearVoice

MARCH 31, 2023

And yes, with this information (and internet research), the system can create a helpful and informative blog post. If Google catches your AI-generated content, they’ll penalize your content, which lowers your SERP rankings. Briefs merge information from multiple stakeholders into one document. The answer is yes.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Kevin Indig

MAY 29, 2023

In fact, a recently leaked document outlines how Open Source is a threat to Alphabet, Microsoft and OpenAI since models are cheap enough to evolve in a distributed way. A query like “can essential oils cure cancer” returns a correct answer and even leverages research papers. I worry about more longtail searches.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Conductor

AUGUST 24, 2022

Use keyword research to uncover topics and themes for content that will allow you to rank for keywords and terms that are important to your business. This research can uncover white spaces for new content or opportunities to update existing content. Topic ideation. Content calendar/seasonality recommendations. Traffic projections.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Contently

AUGUST 2, 2021

Third, the program provides Document Object Model (DOM) click tracking, which uses code snippets to report when visitors click on specified links, buttons, and images. SEMrush can also help you get ahead of your competitors by researching keywords in display ads, organic and paid search, and link building.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Velocity Partners

FEBRUARY 20, 2024

How do we identify gaps for improved collaboration, documentation of processes, and the development of sales enablement materials? This might be a sign to consider building a branded campaign separately, monitoring CTRs from SERPs to see the impact of such a tactic. You get the point.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Conductor

SEPTEMBER 9, 2021

Based on recent Conductor research, 82% of organic marketers cite increased website performance this year driven by SEO and content—there’s never been a better time to invest in Organic Marketing. Bring more visibility and clarity to your reporting and provide documentation for the rest of your team to follow the path to content success.

Features 59

Features Correlation SERP Content 59

Brightedge

AUGUST 2, 2022

Google has published documentation about how to write high-quality reviews. This is a valuable summary for SEOs and marketers that don’t have time to read the full document. In the last couple of weeks, you may have noticed a decrease in the number of times the People Also Ask feature appeared in the SERPs.

SEO 52

SEO Guidelines FAQ Ad Frequency 52

Brightedge

MARCH 5, 2020

Even for brick and mortar stores, 82 percent of smartphone users say that they will research products online before they buy something in person. Customers who report the information they uncover while researching products is high quality are 2.8 B2B buyers also seek high-quality information to guide their purchasing choices.

Budget Programs 69

Budget Programs SEO Lead Scoring Lead Ranking 69

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results. This is an important metric.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Conductor

JANUARY 13, 2021

We recommend the following team structure to ensure all the appropriate perspectives are represented: SEO experts provide keyword research and help you ideate with the customer’s voice, questions and needs top of mind. Document these objectives and align them to your goals to help measure your performance. Check SERP rankings.

SEO 93

SEO Process Copywriting Lead Scoring 93

Brightedge

APRIL 1, 2022

In other news, there are several new search engine results page (SERP) features. Review content that excels in terms of research, uniqueness, and actual use (as opposed to straightforward product summaries) will rank above lower quality alternatives. Searchers in the US will see two new sections on some English-language SERPs.

SEO 52

SEO Opinions SERP Lead Scoring 52

Sprout Social

AUGUST 10, 2022

The ad was parodied, stocks took a hit and negative searches for Peloton dominated the SERPs for weeks. All you need to do is take the time to research the right influencer for your brand. Grab our template to document your crisis management plan in three steps. Our family is growing.

PR 124

PR Work Management Paid Search Agency Planning 124

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. This is a clear case of split searcher intent, where Google may surface varying intent documents to try and cater to those outside of their assumptions. However, it didn’t exactly work out. We fared well in each of our tests.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Moz

JANUARY 3, 2019

Multimedia: Evaluate SERP and add desired media Are you providing other desired media types? Optimize for intent: Evaluate SERP and PPC, note which SERP features show up You want to also optimize for intent. So you want to evaluate that SERP. KW research tip 1. A lot of pages miss this. That would be a clear CTA.

SEO 69

SEO SERP Tagging PPC 69

nDash

MARCH 17, 2022

This content box allows searchers to dive deeper into answers by seeing what others ask about their research topic. According to a research study conducted by Semrush in 2020, nearly half of the 1,000,000 keyword datasets they studied contained a PAA box. Copy the questions “as it” into your document.

Marketing AI 52

Marketing AI FAQ Lead Scoring Lead Ranking 52

seo.co

NOVEMBER 18, 2021

There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Directive Agency

FEBRUARY 4, 2022

A content audit is a systematic documentation of every content generated on your website, allowing you to examine, purpose, and improve existing content for optimum growth. Search engine optimizers and digital marketers might attain high positions on SERPs (Search Engine Results Pages) a few years ago using black hat keyword tactics.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Directive Agency

SEPTEMBER 21, 2018

I call this share of SERP (Search Engine Results Page), and to me, it’s the most powerful thing you can do as a B2B company for your search engine presence is to be discovered where it matters most for the products and services you sell. Use Share of SERP for Guest Posting.

SEO 71

SEO B2B Best Practices SERP 71

seo.co

MAY 10, 2021

Focus on high-level keyword research using paid tools. Many new digital marketers don’t realize that their free keyword research tools aren’t what the pros are using. If you’re using a free keyword research tool, it’s not likely to produce accurate results. It’s one of many reasons, we actually suggest a UX audit.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111