Martech

OCTOBER 27, 2022

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Here’s how we describe this role in the Agile Marketing Navigator: “Stakeholders have a vested stake in the work that the marketing team produces. Do I regularly update this person on the team’s work?

Planning 106

Planning Work Management Paid Search Agency Marketing Management 106

ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. What are Professional Journalistic Groups and Organizations. The Benefits of Getting Involved in Professional Journalism Groups and Organizations.

Organization 104

Organization Press Ethics Thought Leadership 104

Hubspot

APRIL 13, 2017

Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. Click here to learn more about and register for the content creation workshop. I loved it.

Enterprise Management 70

Enterprise Management Work Management Paid Search Agency Marketing Management 70

Martech

MARCH 28, 2022

The teams that really nail agile marketing do less work with more focus on outcomes. A Collaborative Planning Workshop is used in agile marketing to bring together the stakeholders requesting a project or campaign and the marketing team responsible for executing the work. Empower teams to stop low performing work.

Planning 109

Planning Work Management Paid Search Agency Lead Scoring 109

EveryoneSocial

SEPTEMBER 15, 2020

In the last few years, remote teams at your organization has become more common. There are many businesses that are fully distributed around the world and others that allow people to work from home occasionally during the week. . And even when the time comes where the world goes back to some normalcy, remote work is here to stay.

Work Management 88

Work Management Product Tools Marketing Management 88

InsightSquared

DECEMBER 20, 2017

We recently hosted a small customer workshop for sales ops leaders to compare their successes, and collaboratively develop the Pipeline Cleanliness Playbook: Four Lessons Learned. Lesson 1: Decide what you will look for, and when. What does a healthy opportunity look like at each stage? What does healthy pipeline production look like?

Forecasting 214

Forecasting Guidelines Validation High Quality Lead 214

Golden Spiral

APRIL 18, 2019

Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. Not sure where to start looking? That’s why we’re here. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Heinz Marketing

OCTOBER 16, 2020

A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. My first recommendation– watch the FastFWD on-demand workshop. This event had over four hundred attendees made up of marketing professionals across several different B2B industries. Next steps.

Webinar Metrics 141

Webinar Metrics Planning Top of Funnel Marketing & Strategy 141

Choozle

APRIL 9, 2024

This could involve attending workshops, reading relevant literature, or conversing with colleagues from diverse backgrounds. Support Diversity Initiatives: Advocate for diversity and inclusion initiatives within your organization. By actively championing diversity, you create a more inclusive workplace culture for everyone.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Hubspot

MAY 11, 2020

Here, I learned that to be most productive at work, I needed to manage my energy , not my time. His team is responsible for overseeing global leadership development across HubSpot with workshops, certifications, and trainings like PeopleFuel®?. When I left that workshop, I felt confident that I could revitalize my work day.

Hubspot 93

Hubspot Product Tips Training 93

Moz

JULY 25, 2019

If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. In today's edition of Whiteboard Friday, Heather Physioc shares her framework for successfully integrating your organic, paid, and content practices for a smoother search experience. Document new products & processes.

Organization 54

Organization Tips Paid Search Agency Cross-Selling 54

Adobe Experience Cloud Blog

DECEMBER 10, 2019

In my work helping customers establish and advance Centers of Excellence across their organizations, I see how change initiatives (especially those bringing improvements to technology) can provide a beneficial “gravitational pull” to other areas where change is needed. Process documentation can be daunting. Yes, same here.

Case Studies 90

Case Studies Case Study Studies Planning 90

ConvertKit

JANUARY 22, 2021

Erin Flynn moves from workshops to a signature course. As a marketing expert, he would often refer to a Notion document he’d created for himself—a curated list of mental models, frameworks, and principles with little notes to himself. Sometimes, when Haines was speaking to clients and friends, he would reference this document.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Contently

SEPTEMBER 18, 2017

During the standup, I hear what everyone is working on for the week, which makes it easy to identify areas we can help each other out. Editors are working on upcoming webinars and copy for sales enablement assets. After my presentation, I work on a formal strategy proposal with a salesperson. Today gets off to a quick start.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Sprout Social

AUGUST 10, 2021

Both are called upon to “work their magic.” Alysha: I love that we’re talking about this in detail, because our partnership is so organic. This year, we’re looking beyond social to hear from leaders and other teams whose work is propelled by social insights, strategy and execution. Rachael: Right? It’s that time.

Social Media 124

Social Media Work Management Advertising Agencies Social Marketing 124

Avitage

OCTOBER 30, 2013

Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. Undocumented knowledge.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

OCTOBER 30, 2013

Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Often, preparation work, in the guise of “research,” occupies a significant portion of the content project’s time, effort and budget. Undocumented knowledge.

Content 120

Content Vendors Webinar Metrics Optimization 120

Buzz Marketing for Technology

JUNE 23, 2008

Knowledge work as craft work. Knowledge work takes us back to a world of craft work practices. The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. The importance of visibility in craft work.

Work Management 100

Work Management Lead Ranking Paper Analysis 100

Velocity Partners

JULY 5, 2023

At least when marketing fails completely, sales have license to spend their time doing what’s worked for them in the past, even if it is just infinite cold calling. Say two people click through to a piece of content — one from an off-site ad, and one from an organic search. But sugar rush leads take time to qualify.

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Martech

JANUARY 12, 2022

The glossary is divided into four sections: Methods and Frameworks; Roles; Artifacts (which is the agile term for “tools”); Meetings; and Managing Work. The Kanban Method is a means to design, manage, and improve flow systems for knowledge work. Enjoy the guide. Lean Marketing. That is, when the framework is used properly.

Planning 117

Planning Digital Asset Management Work Management Marketing Management 117

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. Firmographic Data: Firmographic data tells you about the companies your leads work for, like their industry or size. How can you encourage them to act?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Modern B2B

JUNE 28, 2023

The story of the customer journey ‘scroll’ We’ve been working with a Chief Marketing Officer who’s been carrying around a rolled up scroll – a blueprint of the customer journey from his previous company (a global bank). Then, tell the story of how the technology works and how the customer interacts with it.

B2B Thought Leadership 52

B2B Thought Leadership Touchpoints Marketing Qualified Leads Lead Ranking 52

nDash

DECEMBER 23, 2021

Three featured sessions at the Social Media Strategies Summit include Trending on TikTok: Best Practices for Creating Engaging TikTok Content by Intuit, How to Navigate an Organic vs. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. How can you make this work for you? How can these people push your message? What are the key brand events?

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Convert

OCTOBER 25, 2022

Manuel Da Costa has written at length about it: He went further in the second part of the post: Summarizing the excellent work of smart people: Optimization/Experimentation — whatever you want to call this division, the unit that supports and powers data-driven strategy needs C-suite buy-in. NOT the tool. But that’s just one step.

Paid Search Agency 59

Paid Search Agency Tips Training Advertising Agencies 59

ANNUITAS

SEPTEMBER 30, 2014

Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. Less than 10% of organizations are deploying marketing automation tools to address programs later in the buying cycle. *This post first ran in the ANNUITAS blog on March 27, 2014.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

Engagio

APRIL 13, 2020

There’s so many different use cases for intent data, and when you make it easy to access and understand for your organization, then you’re giving them a really powerful tool. Intent is an indicator that an account is interested in a certain topic, based on the content consumption of people within an organization. What is Intent?

Intent Data 127

Intent Data Intent Multi-Touch Attribution Bombora 127

The Mx Group

NOVEMBER 15, 2018

When I meet marketers at events or workshops we run for clients, I often hear the same challenges. As you look to advance your B2B content marketing initiatives in 2019, the first thing I want to encourage you to do is to document your plan. If you’re facing any of these challenges, or some other challenges of your own, read on!

B2B Marketing 79

B2B Marketing Planning Content Marketing B2B 79

ClearVoice

DECEMBER 21, 2020

Learn how #contentmarketing and #servicedesign work together. In a virtual workshop titled Getting Started With Service Design , offered by Think Company , products and services are defined as follows: Products : Products are tangible; you interact with them. Click To Tweet. Service by definition. So then, what is service design?

Work Management 80

Work Management Marketing Management Design Service 80

Strategic-IC

SEPTEMBER 17, 2022

Just as Marketing needs Sales insights from working at the coalface and to execute a joined-up buyer experience. This problem identification process needs Sales (and indeed the wider organization) to be involved from the start. Document it. Run ABM awareness workshops for Sales. Document everything.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Zoominfo

OCTOBER 22, 2019

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Our SKO ends with a black-tie gala and awards banquet, where we recognize the amazing work our sales teams do every day. Organize and disperse roles and responsibilities.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

EveryoneSocial

DECEMBER 17, 2019

While other large organizations were hesitant or could not comprehend social media in the workplace , Adobe was already deep in a strategy and defining the brand ambassador role with EveryoneSocial. Besides being one of our earliest customers, we love working with them and learning how they approach their employee advocacy program.

Brand Identity 80

Brand Identity Branding Thought Leadership Communities 80

ANNUITAS

MARCH 27, 2014

Less than 10% of organizations are deploying marketing automation tools to address programs later in the buying cycle. Once you have documented and have these buyer insights, the real work begins: - Developing the Content Marketing Architecture that aligns to each step in the buyer’s journey.

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

Outgrow

SEPTEMBER 23, 2020

While the world has been on hold, the busy bees at the Outgrow workshop have been hard at work towards our product updates! This lets the company function in sync and allows multiple users to work on the same project. This would especially support workflows like clients working with third parties to verify documents.

Outgrow 52

Outgrow Product Lead Scoring Lead Ranking 52

Varicent

DECEMBER 19, 2019

The Silo Breaking Workshop. Marketing: “Sales isn’t even working the leads we send over!” At FunnelCake, we’ve designed a program called the Silo Breaking Workshop. Company Example #1 Problem: Only about 25-30% of MQLs were being worked by the sales team and it was unclear why. Free Worksheet included. Get started now ›.

Lead Ranking 88

Lead Ranking Marketing Qualified Leads MQL Work Management 88

The Lead Agency

MARCH 29, 2020

Organic traffic is down in most industries: There have been huge drops in organic traffic for most industries, particularly the travel industry. If you can put the work in now to ensure things are ticking over, your business will be ready to go again when the economy starts to pick back up.

Positioning 71

Positioning Allocation Business Lead Scoring 71

Kapost

MARCH 10, 2017

Events serve up the perfect blend of what organizations need to shape content messages and learn about the latest tech and marketing insights with a little fun, food, and socialization thrown into the mix. Is there more than one person from your organization attending that will enable you to split focus and cover more ground?

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66