Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Outline it at the beginning of your document to clarify your goals and objectives. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Brightedge

MARCH 31, 2022

Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Search engines like Bing and Google provide extensive documentation for web admins. Long-tail Keywords Are Phrases of More Than Three Words. Google Hates Pop-Ups.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Unbounce

AUGUST 4, 2020

Quality Score is an approximation of your keywords’ and ads’ relevance to your target audience. Your landing pages must be relevant to keywords and ads that your visitors clicked on, yes, but it’s just as important to Google that your landing page loads quickly, is secure, and looks great on all screens. .

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. and immediately identify keywords for data analysis to reveal brand health or customer experience insights. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

ClearVoice

SEPTEMBER 14, 2021

SEO experts and consultants have identified over 200 ranking factors that determine where a piece of content should rank in search results for a relevant keyword. In turn, that improved UX helps keep the reader on the page for a longer time, which then impacts the page’s ranking for the keyword that took that user there.

Content 119

Content Paid Search Agency Keywords Case Studies 119

Webbiquity

JUNE 7, 2018

Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Connect with Twitter. To make your SEO work, focus on optimizing your site for relevant keywords. Connect with Grin on Facebook or Twitter. Content Marketing. Image via keepitusable.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See an example from Twitter below.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Kevin Indig

AUGUST 7, 2023

People use many platforms at the same time: Google, Twitter, Threads, Email, etc. After more inquiry, we learned that we didn’t show the product on the landing for our flagship product, and users went to the documentation to see what the product looked like! 📖 Context: There isn’t just one place for your audience.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

ClearVoice

MARCH 31, 2023

Your AI prompts might include: Keyword lists related to a specific topic: If your content is about widgets, potential keyword prompts might include “a widget,” “app widget,” or “at a glance widget.” Briefs merge information from multiple stakeholders into one document.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Contently

AUGUST 2, 2021

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

NuSpark Consulting

SEPTEMBER 28, 2011

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter. Then, you’ll be all set to share your RSS feeds to Twitter, Facebook, LinkedIn, and Google+. The easy ones.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter. Then, you’ll be all set to share your RSS feeds to Twitter, Facebook, LinkedIn, and Google+. The easy ones.

RSS 100

RSS Social Media Twitter Efficiency 100

KoMarketing Associates

APRIL 19, 2018

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. I’m going to discuss one method that directly relates to keyword ranking.

SEO 149

SEO Top of Funnel SERP B2B 149

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.)

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

KoMarketing Associates

JUNE 23, 2016

BuzzStream Discovery helps find and research influencers based on industry, keyword or topic. Start by entering a keyword or phrase and BuzzStream will display a list of some of the most relevant influencers producing content around that topic. How do I use it? B2B marketers should apply filters based on their unique marketing efforts.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

Anyword

JANUARY 21, 2022

The tool allows you to search popular keywords so that you can discover new, highly-engaged influencers in a specific industry. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Launch Marketing

SEPTEMBER 30, 2020

Google Trends – Tracking the popularity of keywords for Google searches is a powerful way to see what people are interested in. ThingLink – If you are looking for an easy way to tag things inside an image with links to documents, videos, music and more, ThingLink is for you.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

nDash

OCTOBER 13, 2022

Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. Keywords can be a helpful way to research your idea before sending your pitch. These records include items like statistics, certificates, historical documents, and maps. Social media. Pew Research Center.

Research 98

Research FAQ Training Amazon 98

Hubspot

JUNE 26, 2019

Before you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. You can also build campaigns, identify positive and negative keywords, and adjust budgets.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Twitter Twitter is a great platform for connecting with people. 💡 Check out the Buffer Team list on Twitter to connect with the folks at Buffer!

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Adobe Experience Cloud Blog

MAY 24, 2018

For example, if a platform only lets you target by a topic/keyword, but firmographic data like company size is important to you, use your image and text to help your ad appeal primarily to the segment you want. In this example, the specific metric to track is Twitter follower count. Scott Minor. Set an attainable goal. Mike Madden.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Tomorrow People

JANUARY 8, 2021

A specific persona group might reveal that LinkedIn is more trusted than Twitter, or that there are regular networking events where peers share best practices and new trends. You might discover that promotional emails go straight to spam, but there is a strong appetite for podcasts and webinars. Positioning.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. How to Uncover Top-of-Funnel Keyword Opportunities. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Brightedge

AUGUST 2, 2022

Google has published documentation about how to write high-quality reviews. This is a valuable summary for SEOs and marketers that don’t have time to read the full document. SEOs and marketers often use People Also Ask to identify new keyword opportunities, expand existing content, and research new market segments to target.

SEO 52

SEO Guidelines FAQ Ad Frequency 52

Buffer

MAY 4, 2022

Expand on your brand’s values and goals Oftentimes, Twitter threads or Instagram Stories may not feel like the right platform for when you want to write a deep dive into your company’s mission. Documenting their journey Blogs offer the perfect medium for customers to catch up with important news and updates from brands.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. LinkedIn, Twitter, Facebook, and other networks give you the option to add these, so take advantage of it. Optimize your bio for search. Expand on your headline.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

KoMarketing Associates

AUGUST 5, 2015

Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Retweet another person’s discovery on Twitter as well. Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

Optinmonster

APRIL 23, 2020

Those are called keywords, and we’ll look at those in the content optimization section of this guide. But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. That said, some very reputable people have documented strong correlations to E-A-T and ranking.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Scoop.it

MARCH 18, 2021

Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Tweets from a Twitter user. Tweets from a Twitter list. This will surface content recommendations based on any keywords you enter and additional filters on the side.

Process 53

Process Optimization Curation RSS 53

Paul Gillin

JANUARY 2, 2011

If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. Using Word, the only way to change the order to chronological is by methodically cutting and pasting posts into a new document.

Order 50

Order Twitter Tagging Keywords 50

Sprout Social

FEBRUARY 18, 2020

Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Within a span of five minutes, you could easily respond to a Twitter mention, an Instagram comment and a Facebook review without leaving the app. To use Smart Inbox to its fullest extent, begin by adding brand keywords.

Social Media 136

Social Media Brand Identity Branding Media 136

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. But keywords and backlinks are not the be-all and end-all. Keywords and backlinks are only one part of the SEO story. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Brightedge

MAY 20, 2022

And it was later discovered that Google’s official digital marketing course contains incorrect advice about content length and keyword density. Course material specified that pages should have a 2% keyword density and a minimum of 300 words of content to meet industry standards. Representatives from Google have said so.

DMCA 52

DMCA SEO Tagging Copyright 52

Biznology

DECEMBER 15, 2016

Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. Search is just about keywords. Sure, keywords are important, but not as exact-match entities.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Sprout Social

FEBRUARY 1, 2024

Apart from using social listening to increase customer advocacy with product training and helpful documentation, brands can also use social listening for product suggestions and improvements. Analyze recurring themes or keywords (like matcha in the above image) and dig into brand and industry conversations.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

KoMarketing Associates

JANUARY 22, 2015

Having a written (or documented) content marketing strategy makes it easier to succeed. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). Well exceeding the original (documented) goal of 50% year over year growth for the past year. Keyword Priorities / Targets.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120