Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. 📖 Context: There isn’t just one place for your audience.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. But to the point where a site that ranks for almost a million keywords but doesn’t rank for any featured snippets at all? monthly organic visits, Ahrefs picks up on 873K organic keywords.

Case Studies 64

Case Studies Case Study Features Studies 64

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Check out some other keyword research tools in our guide.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Brightedge

AUGUST 2, 2022

Google has published documentation about how to write high-quality reviews. This is a valuable summary for SEOs and marketers that don’t have time to read the full document. In the last couple of weeks, you may have noticed a decrease in the number of times the People Also Ask feature appeared in the SERPs.

SEO 52

SEO Guidelines FAQ Ad Frequency 52

Moz

JANUARY 3, 2019

Multimedia: Evaluate SERP and add desired media Are you providing other desired media types? Optimize for intent: Evaluate SERP and PPC, note which SERP features show up You want to also optimize for intent. So you want to evaluate that SERP. Find the top three ranking URLs for your target keyword.

SEO 69

SEO SERP Tagging PPC 69

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Conductor

JANUARY 19, 2022

YouTube tags function similarly to hashtags on Twitter or Instagram. These keywords tell the YouTube bot what your video is about so they can categorize it accordingly. Like keywords typed into Google for a search, YouTube users type in a YouTube keyword or phrase to find relevant video content.

Tagging 52

Tagging Youtube SEO Optimization 52

Moz

JULY 23, 2019

I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. There are meta tags beyond just description and keywords , though those two are picked on the most. OpenGraph and Twitter data are important to sharing but are not required per se.

Tagging 63

Tagging SEO Copyright Click Rate 63

Contently

AUGUST 2, 2016

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Moz

OCTOBER 15, 2020

If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s API Google’s Indexing API documentation. So imagine you share a URL on Twitter. Indexing & ranking. That's talking about indexing. Share socially.

SEO 64

SEO API Tips Best Practices 64

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). How to build an IA using keyword research. The main keyword was placed in the URL closest to the root.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Moz

SEPTEMBER 17, 2020

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. I would love to talk in either the comments or on Twitter about exactly what I mean by emergent ranking factors. Posted by rjonesx. But it wouldn't be a direct influence. It would be indirect.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

Moz

MAY 16, 2019

If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s API Google’s Indexing API documentation. So imagine you share a URL on Twitter. Indexing & ranking. That's talking about indexing. Share socially.

SEO 70

SEO API Tips Content 70

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Create Twitter threads with your pages included . Twitter threads receive higher engagement. Start with keyword research. That’s the tweet.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Hubspot

AUGUST 22, 2011

Step 1: Make a List of Keywords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about 10 keywords associated with your product or services. Plug these keywords into Google's Keyword Tool , and find variations that make sense for your business.

SEO 28

SEO Marketing & Strategy Lead Scoring Lead Ranking 28

KoMarketing Associates

JULY 28, 2020

And according to research , about half of today’s B2B organizations have a documented content marketing strategy in place designed to do just that. Improve organic search visibility and keyword positioning. The goal of this portion of the plan is to identify and outline keyword targets and the target audience.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Hubspot

DECEMBER 12, 2011

Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

NOVEMBER 20, 2020

Keyword Research. Rank/Keyword Tracking. An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Keyword Research. 1) Ahrefs Keyword Explorer.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Online Marketing Institute

MAY 18, 2010

How many pages are actually getting indexed and included in SERPs by search engines? It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Some content types deserve focused keyword optimization and link building attention. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Directive Agency

APRIL 15, 2022

For example, if you offer keyword research software, you may want to create content that helps marketers understand why SEO is important in the first place. Why should they invest in keyword research? You can use a tool like Ahrefs or SEMrush to conduct keyword research and learn more about competitor websites or pages.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Unbounce

AUGUST 6, 2021

At first, your technical knowledge of your product might naturally find its way into your document, but you’ll want to avoid jargon and keep it simple for your customers. Jump on Quora, Twitter, Instagram, Reddit, LinkedIn, and YouTube to find out what your audience is curious about and how they engage with those topics online.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Content Marketing Institute

JULY 17, 2018

But it made the move to primarily use mobile index for search engine result pages (SERPS) because people increasingly search for content on their mobile devices more than on their desktops. Will we see some symbol in the SERPs? Why mobile-first? Until recently, Google’s index was based on desktop usage of websites. SEO Click To Tweet.

SEO 84

SEO Mobile Marketing SERP Keywords 84

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Half of the clicks on SERPs go to the top 3 results. of keywords. Sparktoro).

Stats 265

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 265

Brightedge

JULY 6, 2022

There have been several updates to Search Central documentation, including clarification around how Google crawls pages and important information about product variants which could affect ecommerce. Google Updates Googlebot Documentation. Featured snippets, which occupy “ position zero ” in SERPs, are considered prime real estate.

Marketing AI 52

Marketing AI SEO Ad Frequency Guidelines 52

Brightedge

JULY 6, 2022

There have been several updates to Search Central documentation, including clarification around how Google crawls pages and important information about product variants which could affect ecommerce. Google Updates Googlebot Documentation. Featured snippets, which occupy “ position zero ” in SERPs, are considered prime real estate.

Marketing AI 52

Marketing AI SEO Ad Frequency Guidelines 52

Method and Metric

JUNE 14, 2019

We know there are hundreds of ranking factors Google uses when it comes to being displayed on the SERPs and Google is typically very selective on the information they choose to share with us. We see FAQPage markup and Howto markup capable of enabling site owners to detail aspects of featured snippet type results that we may see in SERPs.”

SERP 68

SERP SEO PageRank Wiki 68

Moz

JUNE 21, 2020

Handing off the home stretch between the physical locale of the business and the customer’s front door is a phenomenal act of trust, and unfortunately, the local SEO industry has long been documenting the damages of trust misplaced. Build the strongest local SERP presence you can. Build your business for customers.

Work Management 75

Work Management Marketing Management SERP Fulfillment 75

Moz

JUNE 21, 2020

Handing off the home stretch between the physical locale of the business and the customer’s front door is a phenomenal act of trust, and unfortunately, the local SEO industry has long been documenting the damages of trust misplaced. Build the strongest local SERP presence you can. Build your business for customers.

Work Management 66

Work Management Marketing Management SERP Fulfillment 66

Martech Advisor

AUGUST 29, 2019

5 Steps to Document an E-Commerce Marketing Plan. 5 Steps to Document an E-Commerce Marketing Plan. Before getting into developing an e-commerce marketing strategy, document your E-commerce marketing plan as it acts as a guide when executing the strategy. Moz Keyword Explorer. Let’s dive in! Table of Contents.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Moz

MARCH 15, 2021

Stories with this structured data type appear to have significantly improved visibility in the SERPs, and we can see publishers aggressively utilizing it for large events. For instance, the below screenshot shows you the mobile SERP for the query “us election” on November 3, 2020. Google vs. Twitter and the need for real-time updates.

Tools 67

Tools SERP Google Twitter 67

Moz

OCTOBER 8, 2019

Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. meta name="keywords". What does this have to do with SEO? Bar chart showing that 65% of the 7.5

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

Hubspot

APRIL 8, 2019

In fact, 63% of businesses don't even have a documented content strategy. He says, "You can tell if being up-to-date is important to your topic if 'keyword+year' shows up in the 'related searches' of a Google search result.". Ultimately, customer marketing is a critical component for long-term, sustainable growth.

Content Marketing 78

Content Marketing Tips Content Buyer's Journey 78

KoMarketing Associates

DECEMBER 22, 2015

However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. The bottom line is SERP CTRs will vary and there are a number of factors that must be considered. Not an article per say but a Twitter update that inspired me. Because that’s what studies have shown.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Moz

JULY 15, 2019

Let's make like Roger in his SERP submarine and dive right in! Dana is a big advocate of documenting every component of your analytics. Rob came equipped with a ton of stats about localized SERPs that have massive implications for rank tracking. million SERPs he analyzed contained some kind of localized feature.

SERP 47

SERP Link Building PR SEO 47

SnapApp

NOVEMBER 2, 2017

In fact, 71% of companies who exceed revenue and lead gen goals have clearly documented personas. . . One of the most common mistakes marketers make is creating content for the sake of creating content, or targeting keywords for the sole purpose of increasing organic traffic. . . For example: . But, here’s the kicker: .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Single Grain

MAY 4, 2023

There’s nothing like seeing the results of an ad campaign on paper, a document that prospects can look over again and again. These campaigns included Twitter sweepstakes, where fans could win prizes by tweeting about the game, and a Facebook poll, where fans could vote on their favorite “Halo” character.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52