KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. It should come as little surprise that much of this growth is being fueled by connected mobile devices, but this year’s data does reveal some interesting trends and anomalies, especially in relation to Japan and Korea.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 Research Emerging Marketing Technologies: Stay informed about the latest marketing technologies and trends.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Your CRM likely houses information on everything from your most commonly closed industries, average sales cycle length, frequent reasons for lost opportunities and more.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Salesforce Marketing Cloud

FEBRUARY 14, 2022

That trend is expected to continue this year, posing big questions and even bigger implications for sales leaders. You could even create a repository of these ideas, so that they’re documented and widely available for future reference. A record-shattering 4.5 We’re turning these reps into robots. John Barrows, CEO, JB Sales.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Martech

MARCH 10, 2022

Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. E-commerce businesses face many trends and challenges when striving to succeed in this rapidly evolving marketplace. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 110

Golden Spiral

APRIL 18, 2019

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. That’s why it’s important to be well-informed of the latest trends affecting security issues. Trends research, surveys and case studies for life sciences/healthcare, financial services, and technology industries.

Work Management 102

Work Management Marketing Management Research Organization 102

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Discover more B2B e-commerce trends and stats. To put it simply, ensuring your buyers trust you and your e-commerce platform is crucial to your success.

B2B 52

B2B Marketing Management Case Studies Paper 52

Content Standard

JULY 12, 2018

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. This experiential preference lends itself well to Gen Z’s adventurous, non-traditional eating habits.

Advertising Agencies 55

Advertising Agencies Product Generation Branding 55

Hubspot

MARCH 15, 2019

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. You need concrete data on your ideal customers, the existing competition, expected growth and demand, market trends, and more. Source: Capterra. According to the U.S. That's good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Outgrow

AUGUST 31, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Saksham Sharda: Fill in the blank and the upcoming marketing trend is _. Mindy Morgan Avitia: Forrest Gump.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Hinge Marketing

MARCH 12, 2020

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Relevant Professional Services Trends Online. Below are some of the trends we are seeing on recent professional services websites. Let’s get started. A Professional Services Website that Works.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Content Standard

SEPTEMBER 27, 2017

For all of the voices shouting into the thought leadership space and all of the different ways that this type of content manifests, there are a handful of reliable trends that have emerged. Some brands very obviously align well with this stance: Take for instance market research giant Forrester. The Essentials of Thought Leadership.

Thought Leadership 44

Thought Leadership Forrester Education Enterprise Management 44

Heinz Marketing

MARCH 7, 2022

And I think that’s why we see this trend toward buyers saying, not that some people. Because you know, Challenger talks about this, Forrester talked about this. Enough circumstances conspire to happen at one time that somebody’s going to purchase from you doing that. But I think in the main frame, it doesn’t work.

Urgency Marketing 98

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 98

SnapApp

MAY 29, 2018

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. If you have documented buyer personas, check them against the MQLs and SQLs that actually end up converting — do they match? Main challenge / goal.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Buzz Marketing for Technology

JUNE 27, 2008

documentation. technology trends. Course Using Wiki. creativity. data center. David Weinberger. Digital Democracy. digitallearning. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. Gilbane Report. global city. Google Sites. governance. government.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Leadspace

DECEMBER 15, 2020

It’s well documented that buyers are contacting sales later in the process. According to Forrester , more ABM platforms are upgrading their features to enable users to: Select and prioritize target accounts. The post ABM Platform Trends Highlight the Need for Omnichannel Engagement appeared first on Leadspace.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. 60% of Marketers Have a Documented Personalization Strategy. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

sagefrog

JANUARY 10, 2024

Website Redesign Project Plan 4 Web Design Trends in 2024 Execute an Impactful B2B Website Redesign in 2024 Why Should You Redesign Your Website? iii] Keeping up with design trends and technological advancements is crucial for maintaining a fresh and competitive online presence. Skip to a Section Why Should You Redesign Your Website?

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Martech

DECEMBER 1, 2021

In a few years, your driver’s license, your passport — all these documents of identity — are going to be digitized to be displayed when necessary.”. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Looking to take control of your data?

Privacy 128

Privacy Enterprise Management Work Management Marketing Management 128

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. Why attend: For content strategists, documentation managers and senior content professionals who want to stay ahead of rapidly changing technology and customer demographics while connecting with vendors who can help with content challenges. Host: Forrester.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

NetLine

NOVEMBER 30, 2023

Identify the key themes and information needs of in-market buyers at each sales stage A good place to start is by pinpointing the key themes and information in-market buyers need at each stage of their journey by analyzing intent data to uncover common trends, pain points, and interests. Gong.io) that analyze interactions with buyers.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. Image Source The program identifies key insights, such as trends and objections. Rapiddocs” allows you to leverage templates and questionnaires to pull relevant data from your content database and build custom sales documents.

Marketing AI 80

Marketing AI RFP Work Management Marketing Management 80

Sana Commerce

FEBRUARY 11, 2023

B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform. Localizing marketing and content, translating your web store and documentation, working out shipping and taxes — all of these are hurdles that businesses will face as they expand.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Engagio

MAY 21, 2021

The benefits of Account-Based Experience (ABX) are clear and well-documented, including: Zero waste. Forrester). Rising customer expectations are the most disruptive trend in business today. Much bigger wins. Better close rates. Improved post-sale expansion. Marketing & Sales alignment. A better customer experience.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Contently

JUNE 29, 2018

According to Forrester , 60 percent of buyers think their vendors give them too much material. With the help of a content strategist, RBC gathered all its existing content and marketing assets to identify any trends and use the information as a guide for its strategy. Brands that scale seem successful because their output is growing.

Top of Funnel 117

Top of Funnel Enterprise Management Work Management Content 117

PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. Evaluate scoring logic and thresholds based on current audience engagement and pipeline trends. Crank up your website conversions. .

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Martech

MARCH 30, 2022

Nick Barber , senior analyst at Forrester, calls these Agile CMSs: “With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house.”. For these, and many other reasons, interest in headless CMS is growing. Hybrid CMS.

Digital Asset Management 94

Digital Asset Management Enterprise Management CMS Development Work Management 94

Sana Commerce

FEBRUARY 11, 2023

B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform. Localizing marketing and content, translating your web store and documentation, working out shipping and taxes — all of these are hurdles that businesses will face as they expand.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Contently

JUNE 29, 2018

According to Forrester , 60 percent of buyers think their vendors give them too much material. With the help of a content strategist, RBC gathered all its existing content and marketing assets to identify any trends and use the information as a guide for its strategy. Brands that scale seem successful because their output is growing.

Top of Funnel 63

Top of Funnel Enterprise Management Work Management Content 63

Martech Advisor

DECEMBER 4, 2019

It’s about bringing together the whole story being told by existing metrics - what’s working, where the gaps are and trend lines over time. According to Forrester Research , “one of the biggest challenges for Ops teams is to identify, interpret and respond effectively to buyer signals.”

Peer-to-peer 53

Peer-to-peer Marketing AI Lead Scoring Lead Ranking 53

The ROI Guy

DECEMBER 14, 2005

Using this methodology, the team can document which investments are tactical - forming the core infrastructure, and which are more strategic - helping to deliver competitive advantage. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Work Management Marketing Management Budget Programs 40