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Next-Gen Sales Execs Demand Automation

Zoominfo

Email sequences that remind prospects of upcoming meetings, deliver personalized content, or send documents to sign. CRM users on the front lines can’t serve modern customers using only core CRM,” the research firm Forrester said in a 2020 report. Business travel and face-to-face meetings came to a halt.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. In addition to publishing ongoing editorial content, the publication oversees the following educational resources: Digital Banking Report. Industry Reports. Financial Brand Forum. Cybersecurity Ventures. Reading Room.

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Top Marketing Conferences in 2018

Brandpoint

Host: Digital Summit. Why attend: More than 20,000 people attend the Digital Summit series spanning several cities. This year featured more in-depth sessions and workshops on digital trends. View all Digital Summit event locations here. Digital Publishing Innovation Summit. Digital Growth Unleashed.

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The Power of AI in Sales & 5 Ways You Can Use It

Hubspot

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. According to most sales reps, digital transformation has accelerated over the last 3 years. Image Source The program identifies key insights, such as trends and objections. Business leaders are already catching on.

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Case Story: How RBC Successfully Scaled Content Across 22 Teams

Contently

According to Forrester , 60 percent of buyers think their vendors give them too much material. With the help of a content strategist, RBC gathered all its existing content and marketing assets to identify any trends and use the information as a guide for its strategy. Brands that scale seem successful because their output is growing.

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Case Story: How RBC Successfully Scaled Content Across 22 Teams

Contently

According to Forrester , 60 percent of buyers think their vendors give them too much material. With the help of a content strategist, RBC gathered all its existing content and marketing assets to identify any trends and use the information as a guide for its strategy. Brands that scale seem successful because their output is growing.

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No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports.