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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

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How to Eliminate Breakpoints to Improve Customer Experience

Vision Edge Marketing

It’s no wonder then than optimizing CX is the number one opportunity for many organizations, according to Adobe’s 8th annual “ Digital Trends ” report. The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. ABA Benchmarking Programs. That’s why it’s important to be well-informed of the latest trends affecting security issues. Advisory services, benchmark reporting, and surveys covering fintech, healthcare, and more.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Ask providers how they can help you meet that benchmark. If you build your business on bad data, bad things are bound to happen.

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6 Things Sales Leaders Can Do to Counter The Great Resignation

Salesforce Marketing Cloud

That trend is expected to continue this year, posing big questions and even bigger implications for sales leaders. You could even create a repository of these ideas, so that they’re documented and widely available for future reference. Benchmark data from SiriusDecisions shows 89% of sellers leave for higher pay.

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How to Qualify a Lead: The Battle-Tested B2B Framework

SnapApp

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. If you have documented buyer personas, check them against the MQLs and SQLs that actually end up converting — do they match? Who are they?