Drive growth with account-based marketing
Martech
MARCH 10, 2022
Optimize ad spend and activity towards accounts showing website and ad engagement. Account grouping: Agree on classifying e-commerce companies (SMBs/SMEs, Enterprise, etc.) Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. Bombora, 6Sense) ABM ad-targeting platform (e.g.,
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