Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. So, how do you do it right?

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Before we really start, let’s run through a quick overview of what exactly PR and SEO do for brands when it comes to marketing. Our opinion?

PR 326

PR SEO Lead Scoring Lead Ranking 326

Marketing Insider Group

MARCH 6, 2023

If you haven’t already, this is your sign to hop on the video content bandwagon. And lucky for you, we’re giving our readers the scoop on creating video content that generates conversions. In this post, we’re taking a look at how to create video content that will benefit both you and your audience.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. You rank higher on search engine results, which drives more clicks to your profile and content. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Optinmonster

SEPTEMBER 11, 2023

Today, I have the incredible privilege of celebrating OptinMonster’s 10th birthday with you! If you would’ve asked me where OptinMonster would be now 10 years ago, I wouldn’t have been able to fathom what it has become today. And, the industry as a whole was not in good repute. We both cared deeply about website performance.

Trigger Marketing 103

Trigger Marketing Planning Intent Template 103

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Zoominfo

OCTOBER 19, 2023

Gaining greater insights into sales and marketing data has been a consistent theme in many recent conversations with our customers, and it’s a topic that ZoomInfo founder and CEO Henry Schuck believes in passionately. This means that even smaller companies can effectively compete with large, established players in their industry.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What makes you stand out from competitors?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. When a visitor arrives at a landing page, that means a search engine or third-party website referred them through a link. Attention Grabbing Headline.

Landing Pages 324

Landing Pages Conversion Top of Funnel Classified Ads 324

Marketri

APRIL 4, 2024

We have a website that looks fine, but we don’t get any leads from it.” Before his or her arrival, the company had a marketing agency that refreshed the website and updated the logo. A call comes in. It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Martech

APRIL 1, 2024

Prompt: What do you think about retargeting? Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion.

Paid Content 89

Paid Content Campaigns Allocation Marketing AI 89

Marketing Insider Group

FEBRUARY 27, 2023

Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down? If you’re still not convinced, we don’t blame you. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. That means setting aggressive goals.

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Marketing Insider Group

SEPTEMBER 28, 2021

Digital Marketing Goals: What Should They Be, and How Can You Meet Them? They will change as your overall company’s objectives do. You want to align the two. And how can you drive a path toward realizing them? However, you might find it easier to attain goals if they are more specific. Image: Gartner.

Planning 273

Planning Lead Ranking Lead Scoring Gartner 273

Top Rank Marketing

MARCH 20, 2024

Given how volatile the platform has become, it’s understandable if you’re reconsidering how you use X for your B2B marketing initiatives. Whether or not it still makes sense for you comes down to how you’re using the platform, what you’re promoting, and – most importantly – to whom you’re promoting it.

Twitter 98

Twitter B2B Marketing B2B Bandwidth 98

Contently

FEBRUARY 8, 2022

I tell you a fact, and you act surprised. ” Now, depending on the industry, some of these suggestions are solid tactics. You know, the person who buys the products and keeps the company in business? You should even brag about your brand to potential employees. I know what you’re thinking.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Martech

SEPTEMBER 28, 2023

Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation. AI capabilities are also being added to industry-standard tools like WordPress, Microsoft 365 and marketing automation platforms. Top marketing use cases Just because you CAN use a tool for a thing, doesn’t mean that you SHOULD.

Marketing AI 128

Marketing AI Work Management Generation Marketing Automation Services 128

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Google might feel that the transparency has not been appreciated.

Privacy 109

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 109

Martech

JANUARY 27, 2023

Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., I hope you got your budget request approved and you’re ready to move ahead with a clean slate and new KPIs to hit.

Email Marketing 139

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 139

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? By doing so, marketers can transform otherwise ordinary interactions into compelling, enjoyable user experiences that encourage the target audience to engage more deeply and frequently with a brand. Good marketing content has become a lot more engaging lately.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

SmartBrief - Marketing

FEBRUARY 26, 2024

For every $1 you spend on email marketing, you can expect an average return of $40. With a defined objective – or objectives – ensure you can associate the objective(s) with measurable goals. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Hinge Marketing

NOVEMBER 3, 2022

our ongoing study of buyer behavior in the consulting industry. This year’s study analyzes the consulting industry in detail, based on input from more than 300 buyers and 300 sellers. This year’s study analyzes the consulting industry in detail, based on input from more than 300 buyers and 300 sellers. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. Your website is your new reception area. SAN DIEGO, Calif.,

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Sprout Social

FEBRUARY 12, 2024

While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. Plus, the three critical components of an effective influencer marketing strategy you need to know. It has to be strategic.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 106

Conversica

DECEMBER 20, 2022

It’s based on various economists who have a lot more expertise in this area than I do; 94.7% forecast accuracy on global economic cycles, believe it or not. I believe that most companies will complete their major expense adjustments by no later than Q1 2023. Do you recall that this was during the 2008 Great Recession?

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Contently

SEPTEMBER 22, 2020

You can tell them what the terms mean, but it doesn’t matter. It likely went through several reviews before it was approved, and it epitomizes how the echo chamber of industry jargon can absolutely ruin your marketing. Are some industry-specific terms necessary in your marketing and sales collateral? The dangers of jargon.

Cost per Lead 218

Cost per Lead CPL Barriers Content 218

Outgrow

APRIL 17, 2024

Or you can just listen to it on Spotify! Saksham Sharda: At what age do you want to retire? Saksham Sharda: How long does it take you to get ready in the mornings? Saksham Sharda: What time of day are you most inspired? Saksham Sharda: How many hours of sleep can you survive on? Yue Wang: Great to be here.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Only B2B

APRIL 13, 2022

Are you a cold caller that sets appointments? Then you understand the importance of sales involvement in the comprehensive sales call process. Your ability and the tools you have at your disposal will determine the quality of your outreach. That’s right, you read that correctly.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Today, I want to show you how you can use content curation to improve your content marketing strategy and grow your business. We will start by defining content curation and sharing a few examples so you can see how it works. Let’s begin!

Curation 81

Curation Click Rate Content Open Rate 81

DAGMAR Marketing

NOVEMBER 30, 2023

How would you feel? However, suppose users avoid interacting with a website due to privacy concerns. Ready or not, Google has already started phasing out third-party cookies. By 2024, we will officially have to say goodbye to them. Does that sound like a delightful experience? Many marketers and advertisers think so.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Sprout Social

JULY 25, 2023

Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization. Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization. So, how do you bridge this gap between strategy and execution?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Brandpoint

NOVEMBER 15, 2022

Are you talking about SEO, but in the wrong way? Have you noticed that this topic creates a collaboration gap between digital marketers, creatives and other departments? If you’ve ever gotten blank stares or confused looks when you bring up SEO, you have some work to do. SEO: The Departmental Divider?

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

CMS Development 111

CMS Development SEO Trends API 111

Martech

MARCH 20, 2024

Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management? I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport.

Positioning 80

Positioning Marketing AI Work Management Marketing Management 80

Trade Press Services

JANUARY 15, 2024

Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

BOP Design

NOVEMBER 3, 2021

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. In this post, we walk you through a five-step process for choosing the right keywords for your firm’s SEO strategy. 2. Do competitive research.

Keywords 111

Keywords SEO Process Marketing & Strategy 111