Contently

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Make the virtual experience as exciting as the in-person one. What will you do if you need to go FULL virtual?

Trends 157

Trends Planning Work Management Contingency Planning 157

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

MARCH 25, 2020

But, this doesn’t mean that you have to personally write all your content yourself. This document should include background information about your organization, including your mission, values, and business goals. Go on to define your brand tone, voice, and personality. It’s the basis of your entire brand. What’s their secret?

Content Marketing 232

Content Marketing Brand Identity Branding Work Management 232

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. Distributing B2B White Papers. For real lead generation, you’ll need to distribute and promote it where your prospects will see it. Distributing printed copies at in-person meetings and events.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

ClearVoice

APRIL 19, 2023

So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. In fact, you should not be requesting (or paying for) any work until you have the appropriate employment documentation from your freelancers. You, as the employer, won’t be responsible for distributing this form.

Distribution 52

Distribution Cost Youtube Marketing Report 52

Seismic

SEPTEMBER 7, 2023

And if you do, you don’t have time to personalize it or demonstrate that it helps move the needle with your clients. Everything internal (think playbooks and process documentation) and external (think client presentations, case studies, product one-pagers) can be well-planned out and cohesive.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

ClearVoice

APRIL 19, 2023

So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. In fact, you should not be requesting (or paying for) any work until you have the appropriate employment documentation from your freelancers. You, as the employer, won’t be responsible for distributing this form.

Distribution 52

Distribution Cost Youtube Marketing Report 52

Sprout Social

MARCH 23, 2020

Individuals’ personality types and working styles must be taken into account, and maintaining a healthy balance and separation between a work mindset and personal time is key. Establish team norms in terms of sharing and documenting information and updates. However, shifting to remote work isn’t always an easy transition.

Broadcasting 138

Broadcasting Distribution Paid Search Agency Training 138

Circle Studio

OCTOBER 26, 2017

Some of the factors marketers attributed to the increased success included content creation (78%), strategy (72%), better content distribution (50%), making content marketing a greater priority (49%) and spending more time on content marketing (46%). Most companies have a content marketing strategy, but only a third have it documented.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Only B2B

AUGUST 25, 2023

This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies. Benefits of Implementing an Account-Based Approach The benefits of ABM are well-documented. Crafting a Unified Message for Account Personalization One-size-fits-all messaging is ineffective in ABM.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Valasys

AUGUST 1, 2023

Since comprehensive promotion is considered the most successful, it is best if your brand is present on several platforms + a website. A person inserts a query, sees your page in the search results, and goes to the site. The latter plays an important role in shaping customer loyalty to a brand.

Planning 52

Planning Content Marketing Ideal Customer Profiles Content 52

Customer Experience Matrix

APRIL 13, 2018

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. Things like celebrity endorsements, solemn personal promises from the CEO, and references to company size or history carry little weight in a hyper-skeptical environment.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Animalz blog

APRIL 18, 2023

Personalizing ABM campaigns. Does an AI-generated article still count as spam if it’s edited or rewritten by a real person? While some of these problems may take years or decades to untangle, others present immediate concern to companies using generative AI. It relies upon effective distribution. Biased content.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Content Standard

MAY 28, 2021

We apply the same philosophy to the distribution of our content. We partner with teams across the organization—social, email, PR, website merchandising and paid media—to help with that distribution, and also ensure all of our channels are creating value for our customer and our prospects.

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

Kevin Indig

MAY 29, 2023

While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. ” Arda Capital [ link ] Fourth, the cost of computing, renewable energy and AI models are all trending downward. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Salesforce Marketing Cloud

DECEMBER 8, 2023

Marketing automation has helped businesses shift away from traditional email tactics — generic messages sent to lengthy subscriber lists — and get more personal. And that personalization is very powerful. Marketing automation is the engine that makes segmentation and personalization possible at scale.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Content Marketing Institute

MARCH 7, 2018

Given the lack of impact, it’s not surprising that they execute content marketing: Without a documented content marketing strategy (74%). The key difference in Russell’s exercise is to prioritize your reason(s) for creating and distributing the content, which includes identifying your top audience and its most relevant need.

Research 102

Research Content Marketing Planning Work Management 102

Brandpoint

MAY 18, 2020

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. A shared Google document could be a repository for content ideas and key references from both sides. Read More: What Is Social Advocacy?] Learn more here ! .

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

xiQ

MARCH 28, 2018

As a thought leader, you are a disseminator of consistently relevant, high-quality information to establish your (personal) brand and stand out as a leading influence and authority in your field. One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

Biznology

MARCH 26, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. This means flipping an intimidating self-isolation into an opportunity to expand our minds, our skills, and our understanding – personally and professionally. What We Do.

Work Management 104

Work Management Paid Search Agency Lead Ranking Marketing Management 104

Hubspot

APRIL 17, 2018

autoCrat : When you’ve finalized a spreadsheet and want to send it to someone else, this add-on enables you to merge your spreadsheet data into a document and email your data as either an attachment. Autocrat can also mass-generate personalized documents. Image credit to Document Studio add-on. Organization: 4.

Google 72

Google Lead Ranking Allocation Work Management 72

xiQ

MARCH 28, 2018

As a thought leader, you are a disseminator of consistently relevant, high-quality information to establish your (personal) brand and stand out as a leading influence and authority in your field. One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content.

Marketing AI 62

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

EveryoneSocial

SEPTEMBER 15, 2020

There are many businesses that are fully distributed around the world and others that allow people to work from home occasionally during the week. . Remote Work Tools for Distributed Teams. With the growth of remote teams and a distributed workforce, the need for different remote work tools has grown significantly.

Work Management 88

Work Management Product Tools Marketing Management 88

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

SmartBug Media

JANUARY 30, 2020

Gather analytics on your sales cycle, lead distribution, and previous marketing efforts. Meeting customers in person is a great way to stand out to customers and prospects. Today, conference organizers are seeking presentations delivered by multiple speakers. The system should contain templates and distribution lists.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Navigate the Channel

MARCH 6, 2023

How do you describe this group of people or persons? Use what you know about segmenting to identify who wants, needs, or cares about the information you’re going to distribute. Develop presentations and have articles with your industry-specific advice appear in publications. Truth #1 There is no general public.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Hinge Marketing

DECEMBER 11, 2019

This would be a great place to promote a recording of a co-branded webinar with one of your subject-matter experts presenting alongside a credible third party about research on a relevant issue or topic. . Each aspect of the research process presents different challenges. It also documents key firm brand metrics and trends over time.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Zoominfo

APRIL 17, 2019

This presents a stark contrast to the funnel, which places the customer at the bottom. Create and distribute content that helps your customers get the most out of your product. Reward customers who leave reviews or advocate for your company within their own personal networks.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

ConvertKit

MAY 14, 2021

Before we get into the nitty-gritty of making your ebook success story come to life, we need to consider the distribution elephant in the room. It’s not as difficult as it may sound (we promise), and there are some very clear benefits: More readers can access your documents on their devices. Yes, really. Image via CODDLE. #4:

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Hubspot

JUNE 5, 2018

Salespeople are past the point of giving prospects an hour-long presentation to sell products or services. Tell emotional and personalized customer stories. Distribution matters. Lastly, presentation and distribution is everything. Proof Points: Provide clear reference examples and list recognizable achievements.

Examples 99

Examples Work Management Marketing Attribution Marketing Management 99

EveryoneSocial

FEBRUARY 3, 2021

Surprisingly, a JOTW Communications Survey showed that 59% of communicators say they have a communications strategy drafted, but only 45% admit to having a documented crisis communications plan. Tone and personality are important to formulate in your message to get your reader’s attention. Develop key messages.

Planning 60

Planning Enterprise Management Work Management Lead Scoring 60

Launch Marketing

AUGUST 14, 2018

While this may present some challenges, it also provides opportunities for smaller teams to be nimble and creative as they pump out engaging, valuable content and avoid dealing with corporate red tape such as having content be reviewed and edited by other departments prior to publishing. How Clear is Your Content Marketing Program?

Budget Programs 54

Budget Programs Planning Content Marketing Allocation 54

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio. What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

AccuData

JUNE 28, 2020

At and Whether what position have you claim to BAfoG depends upon your home position together with other personal conditions. You may make an application for BAfoG, irrespective of how very long you are presently in Germany. Some evidence and documents needed for the applying.

Research 40

Research Dwell Comparison Education 40

ClearVoice

FEBRUARY 18, 2020

Before you get ready to distribute your new work of genius to the masses, you might want to have another look (and then another) before sharing freely. And if someone on your team made changes, check again to ensure that the overall flow of your completed document still makes sense. Or are you? Measure your success.

Tips 59

Tips Class Press Paid Search Agency 59

Sword and the Script | B2B

NOVEMBER 23, 2019

These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91