Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. Working closely with Contently’s brand editors and a thorough content methodology, Gild increased its investment in talent and distribution to generate a 995% rise in total attention time and a 14% spike in engagement.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

KoMarketing Associates

NOVEMBER 7, 2019

They should ensure they have the right technologies in place that can help them produce, manage, distribute, and measure their content-related efforts efficiently and accurately.”. Are they doing a more efficient job distributing content?”. Just 39% of all marketers claim that they have a documented content marketing strategy.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Spiralytics

NOVEMBER 14, 2022

An electronic signature, more often known as an e-signature is a fast and secure way to sign digital documents. In most cases, an e-signature is a digital file embedded into a document that indicates that you have agreed to its terms. However, it is not applicable to all document types. e-signatures are legal in the Philippines.

Act-On 114

Act-On SMS Validation Work Management 114

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. It will help you identify goals, audit competitors and build out an ad strategy, wrapping up with a final, presentable strategic overview and rollout plan. Download the template 5.

Social Media 79

Social Media Template Work Management Marketing Management 79

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Biznology

MARCH 6, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Brandpoint

NOVEMBER 15, 2021

Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events. Use distribution and thought leadership methods to boost your corporate communications. What will you do if you need to go FULL virtual?

Trends 157

Trends Planning Work Management Contingency Planning 157

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. Distributing B2B White Papers. For real lead generation, you’ll need to distribute and promote it where your prospects will see it. Distributing printed copies at in-person meetings and events.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

ClearVoice

APRIL 19, 2023

So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. In fact, you should not be requesting (or paying for) any work until you have the appropriate employment documentation from your freelancers. You, as the employer, won’t be responsible for distributing this form.

Distribution 52

Distribution Cost Youtube Marketing Report 52

ClearVoice

APRIL 19, 2023

So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. In fact, you should not be requesting (or paying for) any work until you have the appropriate employment documentation from your freelancers. You, as the employer, won’t be responsible for distributing this form.

Distribution 52

Distribution Cost Youtube Marketing Report 52

Circle Studio

OCTOBER 26, 2017

Some of the factors marketers attributed to the increased success included content creation (78%), strategy (72%), better content distribution (50%), making content marketing a greater priority (49%) and spending more time on content marketing (46%). Most companies have a content marketing strategy, but only a third have it documented.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Launch Marketing

APRIL 19, 2023

Taking this a step further, you can deliver and present testimonials that match a prospect’s pain points. Any documentation of clear quantitative results will go a long way with prospects and credibility. 79% of B2B marketers find email to be the most effective way to distribute content.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Marketing AI 126

Marketing AI Enterprise Management Paid Search Agency Work Management 126

Marketing Insider Group

MARCH 25, 2020

This document should include background information about your organization, including your mission, values, and business goals. Presenting this information as buyer personas can be a very helpful way for writers to create engaging content, as it enables them to have a specific reader in mind when they’re creating content.

Content Marketing 232

Content Marketing Brand Identity Branding Work Management 232

Vidyard

SEPTEMBER 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Don’t build more resources or add more documents until you modify, revamp, and change what you already have. Video Benchmarks for Content 2.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Heinz Marketing

NOVEMBER 8, 2023

From lack of communication between sales and marketing, delays to schedule interviews with team members, and not prioritizing timely feedback on documents being developed to ensure our work aligned with and supported desired outcomes. During this meeting, I presented a sales document that would help streamline their lead prioritization.

Work Management 114

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 114

ClickZ

OCTOBER 28, 2020

Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible. Virtual events present a huge opportunity to repurpose audio content beyond the initial event—but only if that content is accessible. Virtual events provide a wealth of content.

Content 143

Content Video Marketing Automation Touchpoints 143

Content Standard

DECEMBER 6, 2023

But it also explores how health systems that are currently outsourcing feel about outsourcing in the future, specifically around functions including denials, prior authorization, and clinical documentation improvement (CDI) technology.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Marketing Insider Group

OCTOBER 6, 2015

They document their content marketing strategy. They develop and document their editorial mission statement. Communication And Documentation Are Key To Content Marketing Success. Content marketing success also increases for organizations who have a documented editorial mission statement. Want To Learn More?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Valasys

AUGUST 1, 2023

Since comprehensive promotion is considered the most successful, it is best if your brand is present on several platforms + a website. Such documentation fully describes the path from your current position to the moment when you establish the process of publishing materials and get the desired result from them.

Planning 52

Planning Content Marketing Ideal Customer Profiles Content 52

Seismic

SEPTEMBER 7, 2023

Everything internal (think playbooks and process documentation) and external (think client presentations, case studies, product one-pagers) can be well-planned out and cohesive. Sellers need a better way to distribute great content. Think it’s time to level up your content organization, distribution, and analysis?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Sprout Social

MARCH 23, 2020

Establish team norms in terms of sharing and documenting information and updates. Make sure every manager in your organization has formal training on working effectively with remote and distributed teams. The accessibility of distributed teams and cloud computing means that flexible working is more feasible than ever.

Broadcasting 139

Broadcasting Distribution Paid Search Agency Training 139

Moz

JULY 29, 2020

We’ve heard from a number of folks in the Moz community that having a central dashboard to present data has streamlined their own reporting processes. If you’re already using STAT, dive into our documentation in the Knowledge Base to get all the nitty-gritty details on the connectors. Ranking Distribution.

Stats 64

Stats Google API Tagging 64

KoMarketing Associates

JANUARY 4, 2018

We presented a checklist for many years, and we almost always found the same things – website traffic, sales, SEO ranking, sales lead quality, etc. What type of KPIs are they using? “In In our annual survey this year, we didn’t ask which metrics manufacturing marketers are using to measure their content marketing efforts.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. Remember 2010? They’ll choose the right channels.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Marketing Insider Group

JANUARY 15, 2015

But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success. Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” ” ~ IDC. Walter Thompson).

Planning 100

Planning Marketing & Strategy Marketing Strategy Webinar Metrics 100

Content Marketing Institute

MARCH 7, 2018

Given the lack of impact, it’s not surprising that they execute content marketing: Without a documented content marketing strategy (74%). The key difference in Russell’s exercise is to prioritize your reason(s) for creating and distributing the content, which includes identifying your top audience and its most relevant need.

Research 102

Research Content Marketing Planning Work Management 102

Walker Sands

FEBRUARY 21, 2024

From there, you can create a channel-specific distribution plan aligned to your business outcome that reaches the right people with the right message at the right time. We started by documenting Greg’s LinkedIn persona, working to understand his distinctive voice and perspective to set the direction for ongoing content.

B2B Thought Leadership 59

B2B Thought Leadership Planning Thought Leadership Marketing & Strategy 59

Content Standard

MAY 28, 2021

We apply the same philosophy to the distribution of our content. We partner with teams across the organization—social, email, PR, website merchandising and paid media—to help with that distribution, and also ensure all of our channels are creating value for our customer and our prospects.

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

Vision Edge Marketing

MAY 17, 2018

The sheer volume of data presents both more opportunities and challenges than ever before. How and when these assets should be distributed and through channels, influencers, and partners. Ensure that lessons learned are documented. We live in the “Age of the Customer,” where “empowered customers are shaping business strategy.”

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

Contently

SEPTEMBER 18, 2017

After my presentation, I work on a formal strategy proposal with a salesperson. Clients know what their business goals are for creating content, but they don’t always know to carry them out in a documented plan. They should hold themselves accountable to specific metrics like search traffic and return visitor rate.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

TrustRadius Marketing

MAY 3, 2022

Statistia 2022) 78% of IT executives stated that their organizations leverage distributed clouds. The explosive, near exponential turn towards cloud-based offerings in many industries, is well-documented. This presents unique challenges and opportunities to the data warehouse market. This is up from 30% in 2015.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Customer Experience Matrix

APRIL 13, 2018

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. The chapter headings suggest she ends up proposing blockchain as the ultimate solution. That’s very different attitude from the U.S.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Only B2B

AUGUST 25, 2023

Benefits of Implementing an Account-Based Approach The benefits of ABM are well-documented. Must Read: The Importance of Account-Based Marketing: Past, Present, and Future Content Creation and Distribution Developing Content Aligned with Account Needs Content is the cornerstone of any marketing strategy, and ABM is no exception.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Brandpoint

MAY 18, 2020

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. A shared Google document could be a repository for content ideas and key references from both sides. Learn more here ! .

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Hubspot

JULY 3, 2019

Whether you’re a consultant pitching a creative brief to a client, or a project manager presenting a brief to your team, it can be helpful to start by speaking with project stakeholders. Offer a brief distribution plan. Copy and paste it into a document and fill in the blanks. Organize with a template. Share the brief.

Template 100

Template Creativity Examples Sample 100

The Effective Marketer

MAY 27, 2015

Presentation. This is a lengthier document that analyses the competitor’s company, value proposition, marketing communications, technical aspects of the product, etc. Add different search criteria like <competitor name> proposal filetype:pdf to find documents in PDF with ‘proposal’ in them. Structure. Data Collection.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100