Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. And now, Google itself has decided to carry its own torch on that last part -- how it works. I mean, we all do, right?

Features 77

Features Google Work Management SERP 77

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

FEBRUARY 7, 2018

And while that sentiment may have caused 90% of you to bounce from this page, please, hear me out: This post is about Google more than it is about him. But more important -- what is Google up to? What are Google and Justin Timberlake Up To? Google Wants in on the Data Game. First, why isn't "none of them" an option?

Google 73

Google SERP Eye-Tracking Hubspot 73

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? Think about that for a moment. Here's how we found out.

Traffic 77

Traffic Features Google SERP 77

Hubspot

MAY 7, 2019

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. source: Google ).

Statistics 100

Statistics Google Click Rate Adwords 100

SmartBug Media

AUGUST 27, 2021

Then we use display as our mid-funnel channel, trying to push people further down the funnel. While Reifschnieder uses video for top-of-funnel, display ads as mid-funnel, and paid social as a bottom-of-funnel tactic, you could just as easily do the opposite or any other combination. Use Google Analytics to gain insights. “I

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

NOVEMBER 26, 2020

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. Each time your ad is displayed on a webpage, that's counted as an impression. Display Impression Share. This metric is greatly impacted by budget.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Physically type into Google your title ideas and see what shows up - what a concept, right?

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. For example, an old client wanted their business to show up in Google's knowledge panel. The box you see, where Google synthesizes this information, is known as the knowledge panel, or the Knowledge Graph card. Really small. Both had fewer than five employees.

Google 67

Google Wikipedia Clickthrough Ideal Customer Profiles 67

DAGMAR Marketing

APRIL 15, 2022

Google holds the highest market share of them all at over 90 percent. According to Ahrefs , a majority of web traffic comes from Google’s organic search results, which are powered by SEO. percent of search terms on Google are long-tail keywords ( Backlinko ). There are over 160 search engines in the world. Source: Ahrefs.

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

NOVEMBER 9, 2017

It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. But, that isn't always the case -- and Search Engine Land recently reported that Google is testing the option to remove featured snippet pages from the following results altogether.

Features 75

Features Google SERP Lead Scoring 75

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

Organization 78

Organization Marketing Websites Optimization SERP 78

DAGMAR Marketing

APRIL 5, 2022

Display Ads. What are display ads? Display ads, also referred to as banner ads, are visually enticing digital advertisements used to promote your brand online. It is easy to determine which advertisements are display ads because they generally contain an image and copy. How effective are display ads? Search Ads.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Hubspot

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Sign into your Google account.

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

Hubspot

JANUARY 17, 2020

This morning, I made a quick Google search. Dwell time is the metric that runs through various search engine results pages (SERPs). It's the time I spent reading those results pages before I went back to Google to take a look at other results. Remember that dwell time begins and ends with the SERP. What is dwell time?

Dwell 99

Dwell SERP SEO Marketing Analytics Tools 99

Hubspot

APRIL 25, 2019

Amazon is a remarkable platform because, unlike Google and other search engines, people who visit Amazon are already in a “shopping” mindset. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. We cover how to do this next.

Amazon 98

Amazon Paid Content Marketing & Strategy Marketing Strategy 98

Scoop.it

MAY 4, 2023

Showing these paid ads on Google or social media will help customers hasten their buying decision and thrust them forward with your products. Manage reviews on your Google My Business page. Once people search for something on Google, they will see the ratings and reviews on the SERPs. Source: Instagram 10.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

B2B Marketing Insights - WE

MARCH 16, 2022

There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. Funny enough, this technical SEO is not all that technical.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

NOVEMBER 2, 2018

Pleasing Google's algorithm will never be that straightforward. Google generally prefers your website’s link profile, which is a list of all your site's backlinks, to consist of links from a high variety of sites and high-authority sites -- they consider this a marker of an authoritative and trustworthy website.

Google 69

Google Tools SEO Domain 69

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” According to Google, the ideal website load time for mobile sites is 1-2 seconds. (If If you’re interested in deeper Google tidbits on load times, see them here. ). Start with the website structure and its design. Photo Credit: XCart.

eCommerce 65

eCommerce Domain POS Fulfillment 65

seo.co

NOVEMBER 15, 2021

Google already favors mobile-friendly websites with large text because that’s what mobile users need. If you check your website for mobile compatibility, Google will tell you if your text is too small. Image alt text won’t make your website rank better – it makes your images rank in the SERPs. Large text. Text size matters.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. Maximum Bid. CPM (Cost per Mille).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

SmartBug Media

DECEMBER 19, 2022

Screen readers will read an alt attribute, telling the user what the image is on their display. Core web vitals are a set of three user experience metrics Google considers mission-critical. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. On-Site Optimization. Alt Attribute or Alt Text.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

FEBRUARY 9, 2016

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?

Features 28

Features Google CTR SERP 28

Hubspot

JULY 26, 2018

For about 10 years now, Google has relied on an army of human evaluators to provide feedback and critical insights on countless experiments run by the search engine. Since 2015, Google has released to the public the full version of its search quality rater’s guidelines whenever an update is available. Let’s illustrate with an example.

Intent 52

Intent Google SERP Marketing & Strategy 52

Hubspot

MAY 30, 2019

Google Ads specifically has increased its revenue from year to year. Only building one basic campaign without utilizing Google Ads' AdGroups tool. With Google Ads, you have the opportunity to create multiple campaigns. In the case of Google Ads, you might also want to learn more about keyword quality score.

PPC 101

PPC Template Work Management Marketing Management 101

Method and Metric

JANUARY 3, 2020

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. Google is getting much smarter. Generic SEO strategies are not enough anymore .

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A Google auction isn’t like your typical auction for antiques, though. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

SmartBug Media

AUGUST 28, 2019

HubSpot research shows that more than 50 percent of consumers want to see video from brands. Google search bots look for video content. Since people prefer watching videos, Google will display them on SERPs when applicable for certain educational and informational queries like “how to” or “what is”.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Hubspot

FEBRUARY 28, 2018

At the same time, HubSpot's research has indicated plans to increase the use of LinkedIn among a similar demographic -- ages 18 to 34. Both Facebook and Google have been making changes to shape the way people discover, consume, and engage with content -- and to prevent them from doing so in a way that navigates them away from either site.

Facebook 76

Facebook SERP Linkedin Network Marketing 76

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

Paid Search Agency 75

Paid Search Agency Adwords Landing Pages PPC 75

Hubspot

APRIL 12, 2016

Trouble is, mastering Google AdWords is really tricky. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference?

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

MAY 8, 2020

Google will show the accurate text of my blog posts in search results," I thought, "So there's no need for me to add meta descriptions, right?". Here is an example of a meta description as it would show up on a search engine results (SERP) page: Notice that, because the query is "What is inbound marketing?", Not necessarily.

Work Management 100

Work Management Marketing Management SERP Keywords 100

Outgrow

MARCH 18, 2020

Previously, we have discussed tools that integrate with marketing giants like HubSpot and Zoho. With offerings like SEO optimization, SERP friendly blog, inbuilt blogging tools, and superfast site speed, your eCommerce is just a Google away for consumers. Oh wait, let us rephrase.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

The Lead Agency

APRIL 14, 2024

Google’s E-E-A-T guidelines have done a pretty good job of hamstringing its ability to do that, and even if they didn’t, ChatGPT content domination would have been a sad day for written content. ChatGPT, in my book, is the new Google search engine. I go to Google to fact-check. Personally, I love AI. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

AUGUST 7, 2019

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. Whereas SERP competitors did not even come close.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49