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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

SERP 295
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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features.

SERP 273
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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank.

SERP 120
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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads.

Adwords 85
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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124
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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before.

Features 165
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The New eCommerce Playbook for 2022 Featuring Top SEO Trends

Conductor

We also found significant dips in search traffic between November and December in both 2020 and 2021. Attention seems to be shifting away from the pandemic, as reflected by the global decline in “coronavirus” search interest. Changes in search intent and ranking content. eCommerce content trends: new rankers & result types.

eCommerce 115