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Make It to the Inbox With Litmus Spam Testing

Litmus

Email authentication Email authentication looks at the source of an email to see if it’s valid. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). List-Unsubscribe.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Redirect strategy for the main brand domain.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. We can notify you through your CRM or Slack for follow-up, or you can reach out to champions directly with personalized emails, display ads, or social campaigns.

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Email marketing strategy: A marketer’s guide

Martech

For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Logo trademark ownership is a key element that is necessary for implementing BIMI.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

Listing the benefits of your services on your website increases engagement and the chances of converting; and at the very least, can help improve your domain authority. A visitor always looks for validation once they visit a new site. Keep the Most Important Elements on Top. Cluttered websites are also a thing of the past.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.) I think it offers a tested and validated model of what is probably happening today. Well, Authoritas found Google SGE displayed for 91.4% And who can blame them? presidential election.” of all search queries.

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SmartNews Best Practices

RebelMouse

You’ll need to provide publisher information and, most importantly, a SmartNews-compliant feed that’s validated through the SmartFormat Validator. Placeholder in SmartNews’ SmartFormat Validator Publisher’s Ad in a Post For sponsored links, you can have up to two links. Second, display your own ads by enabling SmartView.