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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. Now we can discuss our five top tips to help you choose a winning domain name.

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Email Sender Name Best Practices for Marketing

Act-On

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). But when you’re sending on behalf of a brand, you have a lot more options for the email display name. The display name is different from the “From” address.

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Google SGE a top threat to brand and product search terms, study finds

Martech

Google SGE displayed for 91.4% Question-and-answer site Quora finished “in the top 20 performing generative domains in 11 of 15 categories,” according to Authoritas. unique domains were featured per answer. 62% of generative links came from sources outside the top 10 ranking organic domains. of all search queries.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. Yahoo’s rules are expected to be similar.

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Utilizing BIMI to display your logo in subscribers’ mailboxes

ConvertKit

17:38] – Aside from setting up a strict DMARC record, if you’re a ConvertKit user, you have to set up a verified sending domain. [19:51] Using a Verified Domain for Email Sending. With the embedded logo, subscribers can verify that the email is coming from your brand. [10:05] BIMI is incentivizing senders to use DMARC. [17:38]

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Google News Digest: New Features in Google Ads, Google Docs API,dev Domain and More

SEMrush

In this digest, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and.dev domains.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Redirect strategy for the main brand domain.

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