Display Domain Phishing Validation 
Litmus
FEBRUARY 5, 2024
Email authentication Email authentication looks at the source of an email to see if it’s valid. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). List-Unsubscribe. List-Unsubscribe.
Martech
OCTOBER 30, 2023
For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Logo trademark ownership is a key element that is necessary for implementing BIMI.
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Litmus
FEBRUARY 15, 2021
BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox. BIMI is different in that it also allows you to display your company logo in supported inboxes, putting your brand front-and-center for subscribers. BIMI in action.
Martech
FEBRUARY 4, 2022
You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails. For starters, there’s the Domain Name System (Dn) , known as the phonebook of the internet. It stops people and bots that put in email addresses that don’t belong to them.
Goolara
MARCH 11, 2020
When the ISP displays that your domain is “via” some other domain, it generally means that you do not have your SPF records configured correctly. If your email is “via” another domain, there’s a good chance the unsubscribe link won’t appear. Using “Via” Sends. The Link’s Reputation Score.
Act-On
NOVEMBER 7, 2023
For instance, Google’s postmaster site rates domains on a 4-tier scale: bad, low, medium, high. Performing a hard reset of your email program A hard reset is exactly what it sounds like: the marketer stops sending any emails from the affected domain/IP for a minimum of 30 days. But desperate times call for desperate measures.
Optinmonster
APRIL 11, 2024
Your sender reputation is attached to the IP address or domain you’re using for your email marketing. You can use Page-Level Targeting to choose which pages to display your campaign on. For instance, we’d want to display the campaign above on blog posts related to email marketing campaigns.
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