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The 5 Levers of Direct Marketing

Direct Response Coach

Direct marketing is a results-oriented business. This ongoing adjustment and testing is what makes direct marketing so powerful. You don’t have to wonder whether your campaign is working. The post The 5 Levers of Direct Marketing appeared first on McCarthy and King Marketing.

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Marketing 101: What Is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products or services. It can be executed through various channels, including direct mail , email marketing , and telemarketing. A key factor in direct marketing is the “call to action,” also known as CTA. Telemarketing.

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. Goal-Directed Marketing™ Connects On A Personal Level. Unlike profile-based information, which oftentimes is available publicly, goals and goal-directed behaviors reside in the unarticulated and subconscious minds of buyers.

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Does Direct Mail Still Work In 2020?

Boingnet

Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. This is a post from Boingnet - Direct Marketing Automation for Brands, Agencies & SMB's. Read the original post: Does Direct Mail Still Work In 2020?

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Email Opening Lines That Actually Work

Stevens & Tate

She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web. The post Email Opening Lines That Actually Work appeared first on Stevens & Tate Marketing.

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B2B: Where Social Media Meets Direct Marketing

Biznology

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives.